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Event Hacks: 8 creative event sponsorship opportunities

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Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.

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Event Hacks: 8 creative event sponsorship opportunities

  1. 1. 8 CREATIVE EVENT SPONSORSHIP OPPORTUNITIES
  2. 2. Sponsorships aren’t only for the big players.
  3. 3. It’s essentially a marketing strategy for either customer acquisition or brand awareness.
  4. 4. How can you make your event an appealing alternative marketing channel for businesses?
  5. 5. Here are 9 creative ways to pitch for sponsorship for your event.
  6. 6. 1 FOLLOW-UP EMAIL
  7. 7. Offer your attendee email list so sponsors can continue to engage with them after the event.
  8. 8. Look up your local regulation on personal data and put in place the necessary terms and conditions of ticket purchase.
  9. 9. Provide an avenue for attendees to opt-out if they are not comfortable sharing their details with a third party.
  10. 10. 2 GENERATE EXPOSURE
  11. 11. Create ticket categories with a greater perceived value than the standard ticket price.
  12. 12. Offer attendees value bundles or discounted prices tied in with your sponsor’s products.
  13. 13. This provides sponsors with a less intrusive method of distributing product samples.
  14. 14. Leverage the ability to create any ticket category you want on Peatix! TRY PEATIX!
  15. 15. 3 BRANDED MEDIA
  16. 16. Print your sponsor’s logo on common place items that attendees will use to leave a lasting impression on attendees.
  17. 17. Common items include pens, coffee cups, and cable wraps. This enables the brand to remain visually present at the fore.
  18. 18. 4 FOOD
  19. 19. Food is often a staple at events, and makes for a hefty sum. Aim to have it fully or partially sponsored.
  20. 20. Most attendees will help themselves to food during an event which makes it a valuable place for sponsors to have their logo present.
  21. 21. 5 EVENT COMMUNICATIONS
  22. 22. Groups on Peatix enable you to build a following for your event. Grow your group to a substantial size, of which you can use as a tool to pitch for sponsorship.
  23. 23. Soon as your event goes live, an email is automatically sent to your followers to notify them of a new event.
  24. 24. Include your sponsor’s logo in your event banner so members of your group will see it when they click-through to the event.
  25. 25. 6 PANEL
  26. 26. Give sponsors opportunities to moderate panels or conduct workshops to display their thought leadership within a field.
  27. 27. This convinces attendees of your sponsor’s credibility and increases trust in their brand.
  28. 28. 7 SHOWCASE
  29. 29. Provide sponsors with screen or stage time to play a video, or conduct a product demo.
  30. 30. Give them creative freedom to showcase their brand through a programme segment at your event.
  31. 31. 8 EXPERIENCE
  32. 32. Have booths where attendees can fiddle around with your sponsor’s product to see how it works.
  33. 33. Curate and limit the number of booths to keep it exclusive and relevant for attendees.
  34. 34. Adapt these opportunities for sponsorship into your proposals to entice sponsors to the value you can provide with your event to their bottom line.
  35. 35. DOWNLOAD FREE EBOOK Learn to ask the right questions to kickstart amazing events.
  36. 36. Suling Wong Produced by Claire Ding Original article by
  37. 37. Thanks for reading Share this if you liked it! :) Share on TwitterShare on Facebook

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