1.
8 CREATIVE EVENT
SPONSORSHIP
OPPORTUNITIES

2.
Sponsorships aren’t only
for the big players.

3.
It’s essentially a marketing
strategy for either customer
acquisition or brand awareness.

4.
How can you make your event an
appealing alternative marketing
channel for businesses?

5.
Here are 9 creative ways to
pitch for sponsorship for
your event.

6.
1 FOLLOW-UP EMAIL

7.
Offer your attendee email list so
sponsors can continue to
engage with them after the
event.

8.
Look up your local regulation on
personal data and put in place
the necessary terms and
conditions of ticket purchase.

9.
Provide an avenue for attendees
to opt-out if they are not
comfortable sharing their details
with a third party.

10.
2 GENERATE EXPOSURE

11.
Create ticket categories with a
greater perceived value than the
standard ticket price.

12.
Offer attendees value bundles or
discounted prices tied in with
your sponsor’s products.

13.
This provides sponsors with a
less intrusive method of
distributing product samples.

14.
Leverage the ability to
create any ticket category
you want on Peatix!
TRY PEATIX!

15.
3 BRANDED MEDIA

16.
Print your sponsor’s logo on
common place items that
attendees will use to leave a
lasting impression on attendees.

17.
Common items include pens,
coffee cups, and cable wraps.
This enables the brand to remain
visually present at the fore.

18.
4 FOOD

19.
Food is often a staple at events,
and makes for a hefty sum.
Aim to have it fully or partially
sponsored.

20.
Most attendees will help
themselves to food during an
event which makes it a valuable
place for sponsors to have their
logo present.

21.
5 EVENT COMMUNICATIONS

22.
Groups on Peatix enable you to
build a following for your event.
Grow your group to a substantial
size, of which you can use as a
tool to pitch for sponsorship.

23.
Soon as your event goes live, an
email is automatically sent to
your followers to notify them of
a new event.

24.
Include your sponsor’s logo in
your event banner so members
of your group will see it when
they click-through to the event.

25.
6 PANEL

26.
Give sponsors opportunities to
moderate panels or conduct
workshops to display their
thought leadership within a field.

27.
This convinces attendees of
your sponsor’s credibility and
increases trust in their brand.

28.
7 SHOWCASE

29.
Provide sponsors with screen or
stage time to play a video, or
conduct a product demo.

30.
Give them creative freedom to
showcase their brand through a
programme segment at your
event.

31.
8 EXPERIENCE

32.
Have booths where attendees
can fiddle around with your
sponsor’s product to see how it
works.

33.
Curate and limit the number of
booths to keep it exclusive and
relevant for attendees.

34.
Adapt these opportunities
for sponsorship into your proposals
to entice sponsors to the value you
can provide with your event to their
bottom line.

35.
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36.
Suling Wong
Produced by
Claire Ding
Original article by

37.
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