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Event Hacks: 8 ways to transform attendees into your event ambassadors

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Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.

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Event Hacks: 8 ways to transform attendees into your event ambassadors

  1. 1. 8 ways to transform attendees into your event ambassadors
  2. 2. Event attendance can range from a size of four for a workshop to thousands of people for a festival.
  3. 3. Event attendance can range from a size of four for a workshop to thousands of people for a festival.
  4. 4. What if you’re able to activate each attendee to be your event’s marketing mouthpiece to their social circles?
  5. 5. Knowledge of your event could snowball without you even spending any advertising money!
  6. 6. Here are 8 tips you can use to transform your attendees into Event Ambassadors.
  7. 7. CREATE HYPE AND MYSTERY 1
  8. 8. Establish a sense of excitement and anticipation before your next event as early as you can.
  9. 9. Establish a sense of excitement and anticipation before your next event as early as you can. So previous attendees will be aware that you have something in store.
  10. 10. At this stage, you won’t even need detailed visuals — the more mystery you can create the better.
  11. 11. With these visuals, encourage your event’s most avid fans to share them on social media and recount their experience at previous events!
  12. 12. LISTEN TO THEIR WISHLIST 2
  13. 13. Poll attendees about what they want to see at future events!
  14. 14. eg. “We’re thinking of a food truck, recommend us your faves?” Event marketing tips - 8 ways to transform attendees into your event ambassadors
  15. 15. Not only is this a good opportunity to manage expectations by tactfully rejecting certain ideas,
  16. 16. Not only is this a good opportunity to manage expectations by tactfully rejecting certain ideas, You can bet that there’ll be people out there telling their friends “See, that was my idea!”
  17. 17. REWARD PREVIOUS ATTENDEES WITH A DISCOUNT CODE 3
  18. 18. Here’s a tip to event marketing: Maintain an email list of attendees to your event!
  19. 19. Attending your event indicates interest in what your event has to offer, and they’ll be keen to hear about future ones.
  20. 20. Create a discount code to reward them for having attended previous sessions.
  21. 21. Encourage them to share the good news with their friends by including a one-click share button in your email using tools like Mailchimp.
  22. 22. Sell more tickets with Peatix! You can easily create discount codes on Peatix and track how many ticket buyers have used it to measure the effectiveness of your email campaign. TRY PEATIX!
  23. 23. THROW A PRE- PARTY 4
  24. 24. Who says parties need to be after an event?
  25. 25. Try hosting a pre-party (or two) in the lead up to your event instead!
  26. 26. It’s a great way to get attendees pre-acquainted with one another in a casual setting,
  27. 27. It’s a great way to get attendees pre-acquainted with one another in a casual setting, and you’re bound to have people taking photos and sharing their experience on social media.
  28. 28. This generates both hype and interest for your actual event, potentially leading to more ticket buyers.
  29. 29. Who’s up for a supper pre-party? Photo © hypercasey
  30. 30. SURPRISE THEM AT YOUR EVENT 5
  31. 31. Everyone loves a good surprise – be it an unannounced well-known band or speaker, a giveaway, falling confetti, or whatever suits the occasion.
  32. 32. People love being in the know and sharing something exciting, interesting, or intriguing.
  33. 33. You can be sure attendees will be ever ready to capture and share the moment with friends.
  34. 34. Be it for a tweet or a disposable Snapchat memory.
  35. 35. REWARD ATTENDEES WHO SPREAD THE WORD 7
  36. 36. On social media, you’re able to see who’s interacted with, shared, or retweeted your posts or tweets.
  37. 37. Surprise them by acknowledging them in a shout-out during the event and rewarding them with an event-branded freebie they will find useful!
  38. 38. Chances are, they’ll be pleasantly surprised and share about what just happened via their social networks.
  39. 39. In turn, this might incentivise other attendees present to spread the word about your events in future – that’s positive reinforcement at work. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  40. 40. HAVE A PHOTOBOOTH 7
  41. 41. It’s got better angles than a selfie, is great for group photos, and makes everyone feel like a VIP. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  42. 42. You could either go DIY or hire services in your locale.
  43. 43. These are certainly memories you can keep and hold.
  44. 44. Invest some time to make an array of fun, wacky, and cute event-branded props, text signs, and placards. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  45. 45. Have them in line with what your current event is about in order to generate interest amongst your attendees’ social circles in being at an ongoing or future one. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  46. 46. LIVE UP TO EXPECTATIONS 8 Event marketing tips - 8 ways to transform attendees into your event ambassadors
  47. 47. Attendees of your event have made the conscious choice to spend time and money to be at your event. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  48. 48. At the end of the day, if your event has lived up to or went beyond their expectations, they will leave feeling satisfied, Event marketing tips - 8 ways to transform attendees into your event ambassadors
  49. 49. At the end of the day, if your event has lived up to or went beyond their expectations, they will leave feeling satisfied, and would be more likely to recommend your event to others they know will find it helpful too. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  50. 50. HAPPY ATTENDEES = HAPPY ORGANIZERS Event marketing tips - 8 ways to transform attendees into your event ambassadors
  51. 51. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time. Event marketing tips - 8 ways to transform attendees into your event ambassadors
  52. 52. Suling Wong Produced by Claire Ding Original article by Liyana Dizzy
  53. 53. Share this if you liked it! Share on TwitterShare on Facebook Event marketing tips - 8 ways to transform attendees into your event ambassadors

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