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Cpsp chapter 3 mission and goals
- 1. Mission, Goals and Strategies (B.1.1) Creating and Presenting Strategic Plans
- 2. •Not guaranteed •Free •Not logical, i.e. stupid •Unwritten •Barons will be displaced by insurgents First: Intentions
- 3. Prior to 2008 • The country Ireland •The industry Severe problems: 18% sales decline for many years Industry unsustainable (FT) An Example of Vision, Strategy and Delivery •Its performance Outstanding •The company Now Irish leader New company Post 2008
- 4. Remember that? The Annual Mission
- 6. Mission Statements •We define innovation • We create experiences • We live responsibility • We shape Audi We delight customers worldwide
- 7. world's leading provider of premium products and premium service Mission Statements
- 8. What Drives Us • The audacity to reject compromise • The instinct to protect what matters • The commitment to honor a legacy • The vision to consider every detail • The foresight to take responsibility • The ingenuity to outperform expectations Mission Statements
- 9. Mission Statements Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault.
- 10. • Authenticity: act with integrity • Excellence: amaze, with passion and speed • Learning: listen and learn • Caring for our people: belief, investment and empower • Performing as one: always teams • Winning with our customers: the heart of our work Coke Mission and Values Vision • Undisputed leader in all our markets Mission • Refresh our consumers • Partner with our customers • Reward our stakeholders and • Enrich the lives of our local communities. • Motivate our employees to improve business and society.Purpose Values http://www.coca-colahellenic.com/aboutus/missionandvalues
- 11. Competitive position Distinctive competencies Strategy Values What it believes in Behaviour Policies and behaviours underpinning strategy and values Purpose Why it exists Ashridge Model
- 12. Coke and Ashridge Appears to be strongly aligned
- 13. How Annual Targets Derive from Mission Mission: long run many years; never achieved Goals: long run several years Overall Strategies: Many years Product Market Strategies: 2 years + Annual Targets Many years 1 Year
- 14. •Communicating •Inspiring •Knowing the rules •Optimism •Vision •Tireless striving •Galloping Core Drivers in all Firms
- 15. The end