PowerPoint on the techniques used in Music Videos

1. Bradley Morris

2.  Music genres include Pop, Rock, R&B and
Country.
 Pop music tends to be the most popular
genre.
 Mark Ronson ft Bruno Mars – “Uptown Funk”
https://www.youtube.com/watch?v=O
Pf0YbXqDm0

3.  This is where a director puts together a music
video from live performances.
 This tends to help show the emotion and
energy of a live performance of a song. These
kind of music videos were popular in the
1980s.
 Queen – “We are the Champions”
https://www.youtube.com/watch?v=04
854XqcfCY

4.  This is a music video that uses animation
some way or another.
 British band Gorillaz use animation in all of
their videos because they are seen as an
animated band.
 Gorillaz - Stylo
https://www.youtube.com/watch
?v=nhPaWIeULKk

5.  These kind of music videos can be
interpreted in many different ways to an
audience. Each person will see the video
differently and have a different understanding
of it.
 The Beatles – “Blue Jay Way”
https://www.youtube.com/watch?v=h
WWFZoTNrEs

6.  In media, narrative refers to how the story is
told in a music video, which is also
communicated through to the audience.
 Narrative can come in many forms such as
single-strand and multi-strand narratives.
 Justin Timberlake – “Mirrors”
https://www.youtube.com/watch?v=uu
ZE_IRwLNI

7.  A surrealist music video features artificial and
unreal elements, that can be compared to
dream-like effects
 Jamiroquai – “Virtual Insanity”
https://www.youtube.com/watch?v=4J
kIs37a2JE

8.  A parody music video is an imitation of
another music video, where it’s main
intention is to make fun of the video.
 “Weird Al” Yankovic – “Eat it” – this is a parody
of Michael Jackson’s “Beat It”.
https://www.youtube.com/watch?v=Zc
JjMnHoIBI

9.  These kind of videos involve some kind of
reference to either a TV show or a film.
 They will show clips from the film they are
referencing.
 Sam Smith – “Writing’s on the Wall”
https://www.youtube.com/watch?v=8j
zDnsjYv9A

10.  This is the way that someone watches a
music video and relates them to the lyrics of
the song.
 This is often popular in music videos because
people like to have their own view of what
they think it means.
https://www.youtube.com/watch?v=-
_qMagfZtv8

11.  This is when the shots in the video cut to the
next one in time with the beat.
 Example – “Changed the Way you Kiss me”
https://www.youtube.com/watch?v=CL
Xt3yh2g0s

12.  This is when someone is wording the lyrics in
the video, therefore it helps give an illusion to
an audience that whoever is in the video is
singing the song.
 Nickleback – “Rockstar”
https://www.youtube.com/watch?v=D
meUuoxyt_E