This document outlines the structure and components of a strategic plan. It discusses how firms start with an idea or vision and then evolve through developing products, analyzing strategies and markets, and defining their business. The strategic plan structure includes: an introduction and executive summary (Section A), the overall strategic plan with mission, goals and strategies (Section B.1), the detailed strategic plan analyzing the business, products, markets, competition, leadership and assets (Section B.2), forecasts and risks (Section B.3), and an implementation schedule (Section B.4). The purpose is to create and present a comprehensive strategic plan to guide a business.

1. Evolution of Strategic Plans (1.1.)
Creating and Presenting Strategic Plans

2. Great Businesses of the World
Apple USA
Coca Cola USA
Volkswagen Germany
Samsung Japan
Ryanair Ireland
Nestle Switzerland
Gucci Italy
H&M Sweden

3. How Firms Start and Evolve
Idea
Vision
ProductPerson Analysis ResultsStrategyFirm

4. How Firms Evolve
Firm
Idea
Vision
ProductFirm Analysis ResultsStrategy

5. How Firms Evolve
Business Definition
Balance of Product Portfolio
How to compete:
Scale
Quality
Markets
Competition
Leadership
Assets
Implementation
Vision
Mission
Goals
Strategy
Completed last
Forecasts
Risk
Section B.2.
Section B.3.
Section B.4.
Section B.1.
Section A.

6. Section A: Background to the strategic plan
A.1. Introduction
A.2. Executive summary
Section B.1. The overall strategic plan
B.1. Mission, goals and strategy
B.1.1. Mission
B.1.2. Goals
B.1.3. Strategies
Section B.2. The detailed strategic plan
B.2.1. Defining the business
B.2.2. The product market portfolio
B.2.3. Markets addressed
B.2.3.1. Product-Market niche analysis
B.2.3.2. Customer group analysis
B.2.3.3 Territory analysis
B.2.4. Competitive analysis
B.2.4.1. Industry competitive analysis
B.2.4.2. Firm competitive analysis
B.2.4.3. Actual competitor analysis
B.2.5. Leadership
B..2.5.1. Behavioural analysis
B.2.5.2. Leadership analysis
B.2.5.3. Leadership measurement
B.2.6. Asset utilisation
B.2.6.1. Overall asset utilisation
B.2.6.2. Productivity
B.2.6.3. Financial performance
Section B.3. Forecasts and Risk
B.3.1. Overall forecasts
B.3.2. Risks
Section B.4. Implementation schedule
B.4.1. Implementation
The Skeleton Strategic Plan
Section B.2.
Section B.3.
Section B.4.
Section B.1.
Section A.

7. The end