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Cpsp market analysis
- 1. Market Analysis and Strategies (B.2.3.) Creating and Presenting Strategic Plans
- 2. Market Analysis B.2.3. Markets Addressed B.2.3.1. Markets Addressed B.2.3.2.Product Niche B.2.3.3. Customer Groups
- 3. Characteristic Comment Market size (€) The larger the better Vol growth rate (%) The higher the better (AOTBE) Life cycle: Development, Growth, Maturity,Decline Maturity and Decline great if RMS is high Stability Stable or transform? Concentration Custs for 50% of sales Good up to captivity Competitor Concentration (%) Top 5 have 70% plus Great if you are in top 5 Purchase amount (€) The larger the better Characteristics of Great Markets
- 4. Markets and their potential: Discussion •Political •Economic •Social •Technological •Environmental •Other influences •Legal
- 5. Product Mkt. Size ($) Vol Gr Rate (%) Life cycle Stability Cust. Concent Comp. concent Ave Purchase Amt. Strategy Markets and their potential Comments from discussions in bullet points
- 6. Product 20X0 201Y 201Z % Change Strategy Total Sales Projections ($) Comments from discussions in bullet points
- 7. Customer Size ($) Ann. Purchase ($) Gr Rate (%) Life cycle Main Person Cust. Strategy Our Strategy Customer Groups’ Characteristics Comments
- 8. Characteristics of Great Territories Characteristic Comment Market size ($) The larger the better Vol growth rate (%) The higher the better (AOTBE) Life cycle: Development, Growth, Maturity, Decline Maturity and Decline great if high RMS Stability Stable or transform? Concentration Custs for 50% of sales Good up to captivity Competitor Concentration (%) Top 5 have 70% plus Great if you are in top 5 Purchase amount ($) The larger the better Comments from discussions in bullet points
- 9. Territory Mkt. Size ($) Vol Gr Rate (%) Life cycle Stability Cust. Concent Comp. concent Ave Purchase Amt. Strategy Territories and Their Potential Comments from discussions in bullet points
- 10. The End