Out Aviation Sales & Marketing Book Club Discusses the social media classic Tribes by Seth Godin. Since aviation is an industry that thrives on relationships and trust, and since the transactions are often so large and complex and long-term, we found this book to be particularly relevant.

1. Book Club Discussion-
Tribes by Seth Godin

2. John & Paula Williams
• Avia@onBusinessConsultants.com
• 702-987-1679
• Facebook:
hIps://www.facebook.com/Marke@ngforAvia@on
• Twi-er @Paula_ABCI
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3. Tribes
• Impressions?
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4. Tribes
• Tribes Aren’t So Squishy
Anymore (Page 6)
• Tribes have nothing to do
with the Internet and
everything to do with people.
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5. Tribes
• The “F” Word
(Page 42)
• If tribes reward innova@on
• and innovators are happier
• then why doesn’t everyone
do it?
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6. Tribes
• Case Studies
(Page 60)
• Cross Fit
• Pa@ents Like Me
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7. Tribes
• Virtuous Cycle vs.
Exclusive Tribe
(Page 67)
• “Bigger is beIer”
• “Small & Exclusive is beIer”
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8. Tribes
• Every tribe is a media
channel
(Page 106)
• Not every media channel
is a tribe.
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9. Tribes
• What, exactly, should you
do now?
(Page 146)
• Inspira@on rather than
instruc@on
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10. Next Month!
• Surprise!
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11. Go Sell More Stuff!
• America Needs the Business!
- Zig Ziglar
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