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Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011


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Lesley Pinder talks about Missing People's use of social media to help locate missing people within the UK at Be Good Be Social Edinburgh Nov 2011.

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Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011

  1. 1. Social Media & Supporter Engagement Finding out what makes people passionate....and making the most of it. #begoodbesocial
  2. 2. HelloLesley Pinder – Supporter Engagement Manager@missingpeople@skipinder #begoodbesocial
  3. 3. Tonight• Missing People• Join the Search and social media• The Big Tweet for Missing Children• What next?• All your social media problems solved in 25 minutes.*• *ish. #begoodbesocial
  4. 4. Missing PeopleA lifeline when someone disappears #begoodbesocial
  5. 5. If your child went missing, wouldnt you want the whole world to stop and look for them? Missing People is building a dedicated community of people across the UK ready to join the search online, at work and in their neighbourhood. You could be one of them. Find out how at #begoodbesocial
  6. 6. • 25th May, 2011 - International Missing Children’s Day• Raise awareness and increase supporters• Tweeted a different missing child appeal every 30 mins for 24 hours• Scheduled tweets• Team of tweeters• 6 weeks of planning #begoodbesocial
  7. 7. • 5,500 new followers in one day• 8,000 RTs and mentions• 600% in website traffic• Trended in UK• Significant press coverage #begoodbesocial
  8. 8. • 8 of the missing children have been found• Increased awareness in the cause• Parents and families of missing people #begoodbesocial
  9. 9. #begoodbesocial
  10. 10. #begoodbesocial
  11. 11. • Simple• Could really make a difference• We believed in it #begoodbesocial
  12. 12. • Plan for success• Be ready to react quickly• Cross organisational support #begoodbesocial
  13. 13. The impact• Confidence in Join the Search increased• Organisational support and interest increased• Building a rounded understanding of our supporters• Join the Search launch 14th November #begoodbesocial
  14. 14. Questions?#begoodbesocial
  15. 15. Workshop!All your social media woes solved in 25 minutes.* *Ish. #begoodbesocial