The document outlines the purpose, methodology, and levers of change management. The purpose is to change conditions from a previous state to a perceived better state. The methodology involves creating a project team, analyzing change needs, designing a game plan to execute change, and sustaining momentum. The key levers of change are leadership, involvement, communication, learning, measurement, and reinforcement to sustain behavior change over time.
5. DO YOU HAVE A PURPOSE? Purpose serves to change the state of conditions in a given environment, usually to one with a perceived better set of conditions or parameters from the previous state.
9. establish leadership alignment; create the desire and will to change; build project team clarity around objectives, roles, scope and processes. Create PROJECT TEAM
11. Evaluate the impact of the change on stakeholders; identify existing change processes and communication channels; clarify the business case for change. ANALYZE Change Needs
13. Develop the detailed Change Game Plan; identify resources and assign responsibilities for execution of the plan. Deliver on the Change Game Plan elements. GAME PLAN Design & Execute