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HOW TO 
EMBRACE 
CHANGE 
AT WORK 
BROUGHT TO YOU BY
Meet Debby Hopkins! 
As Citi’s Chief Innovation Officer and 
CEO of Citi Ventures, Debby Hopkins 
has made a career out of championing 
innovation. She meets regularly with 
venture-capital firms, start-up 
companies and entrepreneurs, and is 
constantly inspired by their willingness 
to break from the norm and try entirely 
new approaches. Whether it pertains to 
an entire corporation, a small company 
or an individual worker, she understands 
firsthand both how rewarding and how 
daunting change can be.
Debby recently answered questions from 
members of Connect: Professional 
Women’s Network. Here’s some of her 
most popular advice on how to effect 
change in the workplace.
As a leader, how should I broach the subject of change with my 
staff? Leading through change is a critical skill set for leaders to 
acquire. You may have just seen the light of where you need to go. 
You’re excited and want to get everyone following right away. DON’T. 
Drop, stop and get them in the boat. You must make the case for 
change.
What’s the key to getting my team on board with a new 
direction? Help the team understand why your view of 
change is necessary, and point to the opportunities the 
change will create.
“Driving change demands that you 
never approach it from an arrogant 
stance; it requires empathy.”
How do I deal with team members who are resistant to changes 
we’re trying to implement? Some will say you’re crazy. Bizarrely, many 
times I’ve found converting these people is doable. They have passion; 
if you get them, they’ll become major advocates. It’s the ones with 
their arms folded on the sidelines who can kill any change effort. Seek 
them out. Some will join. Some may need to follow a new role. But 
taking this time is a must-do.
I know that I need change, but I feel like I’ve hit a wall. Any 
advice? When you’re in a rut, go do something different. Go to a 
museum, walk someplace new, get some air, look for new 
inspiration. Our friends at P&G have a saying: “If you want to do 
something different, you have to DO something different!”
“Emphasize the benefits your 
team will gain when the changes 
are successfully implemented.”
I’d like to change my role at work so I could use my skills 
more. Any ideas? Look for opportunities where task forces are 
being put together to tackle challenges. It’s an amazing way to 
demonstrate your broader skills and can provide significant 
access to a wider group of leaders in the company.
Our company has made some significant changes. Do you 
have advice for how to get our audience on board? Walk in 
their shoes. You have to spend time understanding where 
they’re coming from. Then design your argument to make it 
relevant from their perspective, not yours.
Change can be frustrating. Any advice for sticking it out? 
Change and innovation require stamina and resilience. You will 
get knocked down. But think about why. Keep adjusting your 
approach to try and make the case for change stronger, more 
relevant for the audience, and provide ways for them to step in.
“Innovation is only mastered 
by jumping in and doing it.”
JOIN THE CONVERSATION! 
LinkedIn and Citi’s Connect: Professional Women’s Network is an online 
community with more than 350,000 members that helps women achieve the 
careers they want and discuss the issues relevant to their success. Visit 
linkedin.com/womenconnect for more information and to join the group! 
For more great insights on implementing change in the workplace, check out 
Debby Hopkins’ live chat in Connect. 
1: View Apart/Shutterstock 
2: Photo courtesy of Citi; 
Chones/Shutterstock 
3. AKSANA SHUM/Shutterstock 
4: Monkey Business 
Images/Shutterstock 
5: Luciano Puddori/Shutterstock 
6: Ilike/Shutterstock 
©2014 LinkedIn Corporation. All Rights Reserved. 
7: wavebreakmedia/Shutterstock 
8: littleny/Shutterstock 
9: My Good Images/Shutterstock 
10: millann/Shutterstock 
11: BONNINSTUDIO/Shutterstock 
12. Dasha Petrenko/Shutterstock 
13: Alex Emanuel Koch/ 
Shutterstock 
PHOTO CREDITS:
CONNECT: PROFESSIONAL ©2014 LinkedIn Corporation. All Rights Reserved. WOMEN’S NETWORK 15

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How to Embrace Change at Work

  • 1. HOW TO EMBRACE CHANGE AT WORK BROUGHT TO YOU BY
  • 2. Meet Debby Hopkins! As Citi’s Chief Innovation Officer and CEO of Citi Ventures, Debby Hopkins has made a career out of championing innovation. She meets regularly with venture-capital firms, start-up companies and entrepreneurs, and is constantly inspired by their willingness to break from the norm and try entirely new approaches. Whether it pertains to an entire corporation, a small company or an individual worker, she understands firsthand both how rewarding and how daunting change can be.
  • 3. Debby recently answered questions from members of Connect: Professional Women’s Network. Here’s some of her most popular advice on how to effect change in the workplace.
  • 4. As a leader, how should I broach the subject of change with my staff? Leading through change is a critical skill set for leaders to acquire. You may have just seen the light of where you need to go. You’re excited and want to get everyone following right away. DON’T. Drop, stop and get them in the boat. You must make the case for change.
  • 5. What’s the key to getting my team on board with a new direction? Help the team understand why your view of change is necessary, and point to the opportunities the change will create.
  • 6. “Driving change demands that you never approach it from an arrogant stance; it requires empathy.”
  • 7. How do I deal with team members who are resistant to changes we’re trying to implement? Some will say you’re crazy. Bizarrely, many times I’ve found converting these people is doable. They have passion; if you get them, they’ll become major advocates. It’s the ones with their arms folded on the sidelines who can kill any change effort. Seek them out. Some will join. Some may need to follow a new role. But taking this time is a must-do.
  • 8. I know that I need change, but I feel like I’ve hit a wall. Any advice? When you’re in a rut, go do something different. Go to a museum, walk someplace new, get some air, look for new inspiration. Our friends at P&G have a saying: “If you want to do something different, you have to DO something different!”
  • 9. “Emphasize the benefits your team will gain when the changes are successfully implemented.”
  • 10. I’d like to change my role at work so I could use my skills more. Any ideas? Look for opportunities where task forces are being put together to tackle challenges. It’s an amazing way to demonstrate your broader skills and can provide significant access to a wider group of leaders in the company.
  • 11. Our company has made some significant changes. Do you have advice for how to get our audience on board? Walk in their shoes. You have to spend time understanding where they’re coming from. Then design your argument to make it relevant from their perspective, not yours.
  • 12. Change can be frustrating. Any advice for sticking it out? Change and innovation require stamina and resilience. You will get knocked down. But think about why. Keep adjusting your approach to try and make the case for change stronger, more relevant for the audience, and provide ways for them to step in.
  • 13. “Innovation is only mastered by jumping in and doing it.”
  • 14. JOIN THE CONVERSATION! LinkedIn and Citi’s Connect: Professional Women’s Network is an online community with more than 350,000 members that helps women achieve the careers they want and discuss the issues relevant to their success. Visit linkedin.com/womenconnect for more information and to join the group! For more great insights on implementing change in the workplace, check out Debby Hopkins’ live chat in Connect. 1: View Apart/Shutterstock 2: Photo courtesy of Citi; Chones/Shutterstock 3. AKSANA SHUM/Shutterstock 4: Monkey Business Images/Shutterstock 5: Luciano Puddori/Shutterstock 6: Ilike/Shutterstock ©2014 LinkedIn Corporation. All Rights Reserved. 7: wavebreakmedia/Shutterstock 8: littleny/Shutterstock 9: My Good Images/Shutterstock 10: millann/Shutterstock 11: BONNINSTUDIO/Shutterstock 12. Dasha Petrenko/Shutterstock 13: Alex Emanuel Koch/ Shutterstock PHOTO CREDITS:
  • 15. CONNECT: PROFESSIONAL ©2014 LinkedIn Corporation. All Rights Reserved. WOMEN’S NETWORK 15