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BENEFITS
Measurable Cost
effective
Maximum
relevant Highly
target
Remarketing
“Half the money I spend on advertising is
wasted; the trouble is I don’t know which
half”
Measurable
Click through rate (CTR)
cost per click
(CPC)
cost per action
(CPA)
Return on
investment (ROI)
Cost-effective
You determine exactly
how much you want to
spend
Maximum
relevant
If your Google AdWords campaigns
generally have a higher click through
rate than your competitor’s, then your
ad would be placed above the
competitor’s
Highly target
Location Targeting
Mobile Targeting
Language Targeting
Time Targeting
Remarketing
Retargeting involves showing paid
ads to users based on their past web
activity on your site. Remarketing
allows advertisers to follow users
and show ads to them across
Google’s large network of partner
sites on the Google Display Network
1. Reactive
2. Waiting
3. Manpower
Google adwords
Google adwords
Google adwords

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