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ScreenScape for Groups
What is Place-based Media? ,[object Object]
What is Place-based Media?
Why Place-based Media? ,[object Object],[object Object]
Why Place-based Media? ,[object Object]
Why Place-based Media? ,[object Object]
Why Place-based Media? Influencing buying decisions. Enhancing  shopping experiences.
Place-based media versus other forms of marketing Time  1990 2012
Advantages of Place-based Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  “The Impact of Digital Out-of-home” Digital Signage Today
Place-based marketing is already  huge  among big retail
A New Marketing Battleground ,[object Object],Channel Brand Retail
Owning the Competitive Advantage in the New Digital Marketing Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],Market Maker
Why Place-based Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So why isn’t  every business  using  Place-based media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enter the world’s first network-centric platform for place-based media
ScreenScape  is an  online service  for  engaging audiences  in  physical places .
The ScreenScape  Advantage ,[object Object]
A “Common” Approach ,[object Object]
So why isn’t every business using  Place-based media? ScreenScape has  dramatically  reduced the total cost of ownership required to participate in place-based media. Single Venues: $9.99/mo Content members: FREE!
So why isn’t every business using  Place-based media? You can use  a simple industry standard PC  to operate a ScreenScape-display ScreenScape is an online service that you never have to upgrade. If you can use facebook you’ll have no problem using ScreenScape!
So why isn’t every business using  Place-based media? “ Many hands make light work” ScreenScape offers a repository of  community-shared content  and supports YouTube, Twitter, foursquare and other online sources of content. You can set up your own  custom-branded display , draw from some  dynamic  sources of online content, and get back to work. ScreenScape will act as your silent salesman!
So why isn’t every business using  Place-based media? The ScreenScape Community represents  a pool of targeted sales and marketing opportunities . ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.
Are you a Venue? 3 kinds of value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s using ScreenScape? ,[object Object],[object Object],[object Object],Browse our members at screenscape.net The ScreenScape Community In just twenty four months ScreenScape has attracted more than 2000 customers*. * November 2011
Personal Publishing’s S-curve Home page Blogging facebook Adoption time 2010 2002 1994 1M 5M 500M
Place-based Media’s S-curve Closed, broadcasting style Digital Signage Adoption time 2010’s 2000’s 1990s Open, Internet-style Place-based marketing
Introducing ScreenScape  Groups How can I capitalize?
What is a ScreenScape Group? Groups help  organize  and  distribute content  to screens in  multiple ScreenScape Venues
Centralized Authoring, Distribution, Branding
Groups act as central access points to  audiences in the ScreenScape Community Every venue in the Community represents a potential member of your Group
Creating Competitive Advantages in the New Digital Marketing Channel ,[object Object],you Market Maker
Network ROI Equation member growth Revenue
The Community helps to lower your cost per member by linking you with established ScreenScape Venues member growth
The Community helps to increase your revenue per member by linking you with ScreenScape Content Members network growth
Recapping the key advantages of ScreenScape Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s already taking advantage of ScreenScape? (sampling)
How do I get started? ,[object Object],[object Object],[object Object],[object Object]
What else should I know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address]

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ScreenScape for Groups

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  • 7. Why Place-based Media? Influencing buying decisions. Enhancing shopping experiences.
  • 8. Place-based media versus other forms of marketing Time 1990 2012
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  • 11. Place-based marketing is already huge among big retail
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  • 16. Enter the world’s first network-centric platform for place-based media
  • 17. ScreenScape is an online service  for engaging audiences  in physical places .
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  • 20. So why isn’t every business using Place-based media? ScreenScape has dramatically reduced the total cost of ownership required to participate in place-based media. Single Venues: $9.99/mo Content members: FREE!
  • 21. So why isn’t every business using Place-based media? You can use a simple industry standard PC to operate a ScreenScape-display ScreenScape is an online service that you never have to upgrade. If you can use facebook you’ll have no problem using ScreenScape!
  • 22. So why isn’t every business using Place-based media? “ Many hands make light work” ScreenScape offers a repository of community-shared content and supports YouTube, Twitter, foursquare and other online sources of content. You can set up your own custom-branded display , draw from some dynamic sources of online content, and get back to work. ScreenScape will act as your silent salesman!
  • 23. So why isn’t every business using Place-based media? The ScreenScape Community represents a pool of targeted sales and marketing opportunities . ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.
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  • 26. Personal Publishing’s S-curve Home page Blogging facebook Adoption time 2010 2002 1994 1M 5M 500M
  • 27. Place-based Media’s S-curve Closed, broadcasting style Digital Signage Adoption time 2010’s 2000’s 1990s Open, Internet-style Place-based marketing
  • 28. Introducing ScreenScape Groups How can I capitalize?
  • 29. What is a ScreenScape Group? Groups help organize and distribute content to screens in multiple ScreenScape Venues
  • 31. Groups act as central access points to audiences in the ScreenScape Community Every venue in the Community represents a potential member of your Group
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  • 33. Network ROI Equation member growth Revenue
  • 34. The Community helps to lower your cost per member by linking you with established ScreenScape Venues member growth
  • 35. The Community helps to increase your revenue per member by linking you with ScreenScape Content Members network growth
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  • 37. Who’s already taking advantage of ScreenScape? (sampling)
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Editor's Notes

  1. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  2. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  3. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  4. Place-based media is more effective at engaging customers and turning your prospects into actual shoppers than other forms of marketing.
  5. The physical area in which a product is bought in sold is the most hotly contested real estate in business.
  6. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  7. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  8. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  9. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  10. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  11. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  12. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  13. http://en.wikipedia.org/wiki/Diffusion_of_innovations
  14. The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.