A great way for smaller print and digital publishers to add reach and increase advertising opportunities!

1. Enhance Ad Sales Opportunities…
Digital Reach Extension Program
ALGMarketing Insights, LLC

2.  For smaller publishers digital traffic may not
always generate maximum advertising potential.
Whether from sold-out inventory or just not
enough traffic, we can help you increase
advertising sales potential with a customized
program.
 Perfect for print publishers looking to
create an integrated marketing opportunity
Maximize Advertising Potential

3. Benefits
 Extend reach of your target audience…Advertiser
Ads Reach Your Audience as they surf the web
 Add editorial presence
 Sponsored Content Improves Audience
Engagement
Digital Reach Extension Program

4. Digital Reach Extension
 Use DSPs (Demand Side Platforms) to add digital reach cost
effectively.
 Target advertising using:
 First party data,
 Retargeting,
 Contextual or behavioral targeting,
 Geo-targeting,
 Device targeting-Mobile, Tablet, Desktop
 Ads Will Run on Appropriate Publisher Sites Based on:
 Target Market,
 CPM, CPC,
 Site White List/Black List,
 Engagement
 And More
How Does It Work?

5.  In-feed sponsored ad directing viewers to
advertiser content
 Research shows native advertising increases
engagement
 Desktop, Mobile and Tablet Options
Native Advertising Option

6. Native Advertising Examples

7.  Track ad performance base on KPIs – Key
Performance Indicators
 CPM
 CPC
 Engagement
 Monitor and adjust campaign as necessary
to maximizing performance
 Blacklist or Whitelist sites
Example;
Whitelist - nytimes.com, cnn.com
Blacklist - politico.com, breitbart.com
Campaign Management

8. Deliverables
Full Management of the Program including:
• Working with client to determine advertiser
objectives
• Create and setup media buy
• Monitor and Adjust Buy as Necessary
• Provide Weekly and Post-Campaign Reporting

9. ALGMarketing Insights Advantage
• Small list of Clients = Personalized Service
• Media Professional
• Advertising Sales Experience
• Research Insight
• Knowledge of Markets
• Access to Industry Experts

10. Sample of Publisher Sites Available
ARTS &
ENTERTAINMENT
AUTO
BUSINESS
LIFESTYLE
NEWS
SOCIETY
SPORTS

11. Sample of Data Partners

12. For More Information or a Consult
Algmarketing@optonline.net
www.linkedin.com/in/algillio
201-519-6351
Al Gillio