Resultados

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Presentación sobre la medición de resultados en Internet y los imperdibles de la Web.

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Resultados

  1. 1. Resultados UP Marketing Digital Mayo 2010 #UPmd
  2. 2. ¿Qué se puede medir de una campaña?
  3. 6. Resultados Sitio Visitantes Visitantes únicos Páginas vistas Tiempo de visita Localización Registrados
  4. 7. Resultados E.Mail Marketing Enviados Apertura No abiertos Rechazados Clics ROI
  5. 8. Resultados Ad’s Impresiones CTR (Click Through) Hora ROI
  6. 9. Resultados Sociales Friends (I like it) Followers Suscribers Views Comments
  7. 10. CPM (Cost Per Mille) , also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. CPV (Cost Per Visitor)  is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPV (Cost Per View)  is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). CPC (Cost Per Click)  is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
  8. 11. CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Cost per conversion  Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
  9. 12. ¿Cómo interpretar los resultados? Objetivos Marca Competencia Mercado
  10. 13. 1. Medir, medir y medir 2. Pagar por resultados 3. La publicidad es auto gestionable 4. La inteligencia para el ahorro 5. Aprender de los errores del otro
  11. 14. Los imperdibles de la Web Herramientas para potenciar y medir resultados
  12. 15. Google Analytics Resultados Sitio Web. www.google.com/analytics
  13. 16. Mailchimp Resultados mail. www.mailchimp.com
  14. 17. SOCIALIZA Todo lo que compartas suma. www.sharethis.com
  15. 18. CONECTATE Ellos tienen los usuarios. www.facebook.com/connect
  16. 19. ESCUCHA A LOS QUE SABEN www.googlelabs.com
  17. 20. Visitor Recordings Mouse Move HM Click HM Link Analytics APRENDE DE LO QUE TENES www.clicktale.com
  18. 21. NO ME DEJEN AFUERA www.w3.org
  19. 22. GET IT DONE http://www.basecamp.com
  20. 23. DAR Y RECIBIR INFO www.surveymonkey.com
  21. 24. SUPERMERCADO DE WEB`S www.templatemonster.com
  22. 25. DESFILE DE CREATIVIDAD www.crowdspring.com
  23. 27. ESPECIALIZADOS www.psdtohtmlcss.com
  24. 28. NO INVENTES LO QUE YA ESTA HECHO www.magentocommerce.com
  25. 29. LA EMPRESA MAIS GRANDE DO MUNDO www.elance.com
  26. 30. TODO PARA LLEVAR www.wapple.net
  27. 31. SE DINAMICO www.joomla.org
  28. 32. APIS PARA TODOS LOS GUSTOS
  29. 33. DOS CABEZAS PIENSAN MEJOR QUE… www.usertesting.com
  30. 34. GRUNDIG….gratis, pero el mejor. www.google.com/a
  31. 35. CREA CONOCIMIENTO COMPARTIDO www.wikispaces.com
  32. 36. PYME LOVERS www.jimdo.com
  33. 37. www.flavors.me
  34. 38. LA NUBE www.rackspace.com
  35. 39. ESCUCHAR ES GRATIS www.uservoice.com
  36. 40. MI PROPIO FACEBOOK www.ning.com
  37. 41. AUTOSERVICIO PUBLICITARIO www.google.com/intl/en/ads
  38. 42. www.facebook.com/advertising
  39. 44. MEDIRLO TODO www.e-planning.net
  40. 45. www.google.com/dfp
  41. 46. 1. Sentido Común 2. Abrazar la Web
  42. 47. GRACIAS <ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>@pablocapurro </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.sg2.com.ar </li></ul></ul></ul></ul></ul>

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