Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients. http://webvidhya.com/adwords-training-in-hyderabad/

2. DIGITAL MARKETING
 SEARCH ENGINE OPTIMISATION
 SEARCH ENGINE MARKETING
 SOCIAL MEDIA OPTIMISATION
 SOCIAL MEDIA MARKETING

3. SEM - Concept
 Online Marketing
 Process of gaining website traffic by purchasing ads on
search engines
 Involves the promotion of websites
 Effectively paid advertising in search engines
 PPC or CPC

4. SEARCH ENGINE MARKETING(SEM)
GOOGLE TOOL
 GOOGLE ADWORDS
ADSERVERS
 DOUBLECLICK FOR PUBLISHERS
 APPNEXUS

6. DIGITAL MARKETING
 Search Engine Optimization
 Search Engine Marketing
 Social Media Optimization
 Social Media Marketing

8. Google Network
reaches Over
80% of Internet
Users Worldwide

14. WHAT IS GOOGLE ADWORDS…?
 Google’s main advertising product and main source of
Revenue
 Annual Revenue reaches US $ 30 billion
 Offers site targeted advertising for Text, Image, Rich-
Media Content and Videos
 Program includes Local, National and International
distribution

15. Why use Google Adwords…?
 Will you
 Generate New Business
 Increase Repeat Business
 Improve Brand Recognition
 With Google Platform
 Customers search Google in over 100 languages
 Products of Google

21. HOW IT WORKS
 You create your own ads
 Your ads appear on google
 You attract customers
REACH MORE CUSTOMERS
 Expand your reach through the display
 Your ads appear on Google
 You attract customers

25. BENEFITS
 Fastest way to promote your products / services
 Very Targeted & Specific
 Get your Prospect to find you
 Right Message Right People Right Market  Right Time

26. COURSE CONTENT TOPICS
 INTRODUCTION TO ADWORDS
 TERMINOLOGIES
 GOOGLE NETWORKS
 PRICING MODEL
 TYPES OF TOOLS
 QUALITY SCORE
 CONVERSIONS
 TARGETING METHODS
 MCC ACOUNT

27. WHAT CAN IT DO FOR MY BUSINESS OR
STARTUP ?
 GOOGLE ADWORDS is traffic channel that can
 Bring you targeted traffic to your website
 Create in-store visits
 Drive online sales and leads(products and services)
 CAREERS
 Every Industry needs Branding and Promotion
 Many MNC’s and startup’s has projects

28. DO YOU WANT TO HAVE OWN PLATFORM AS
GOOGLE …?
 Any other platform make revenue as GOOGLE….?
 Yes, Create your own Website and place your ads on it
and Earn
 How it can be done …?
 Get Adsense account – Reaching Millions of Audience
– Updating Content
 What next …..?

32. http://www.yahoo.com
User navigates to
a site
Communicate to
Publisher web-
server1
Publisher
web-
server
HTML file is
returned
Communicate to
Publisher ad-
server
Ad-server returns
best ad
Request includes;
Ad tag
HTML header (character sets,
cookies, User Agent, JavaScript,
OS, Flash Player etc.)
Priority
Specific Targeting
(Behavioral, key-word/Key-
value)
CPM
Pacing
Ad-Server
Ad
Selection
Algorith
m
Impression
recorded in
Publisher ad-server
Publisher ad-
server records
impression
Communicate to
third-party
creative serverThird-
party
Creative
server Final creative is
returned
Third-party
server records
impression
Life Of An Ad Call
Clicks recorded
upon user click
Created by
Rishabh Mishra
32

34. News paper
Times of India
 Can Target single
ad in single
Ad space in
whole day
AD
space 2
AD
spac
e 3
AD space 1
Content

35. Website
Times of India.com
Can Target
Multiple ads
In single
Ad Space
mutiple
ADs
mut
iple
AD
s
AD 1,2,3,........

36. Online Publishers (Website owners)
❏Free content …?
❏Earns Revenue creating
Ad spaces

37. Product…?
Inventory
It’s Ad space
generates revenue
www.timesofindia.com

39. HOW …?
❏ ADSERVER

40. WHAT …?
❏ Company - Ad Management and Ad Serving solutions to
companies that buy, create and sell online advertising
❏ Founded : 1996 Kevin O'Connor, Dwight Merriman
❏ April 13, 2007 : Google purchased Doubleclick for $3.1 Billion and
perceived as rebirth

41. WHO …?
❏ World's top marketers - Publishers - Ad networks and Ad agencies use
doubleclick product as foundation for their online advertising business
Combination of GOOGLE infrastructure with Doubleclick’s knowledge of
Agencies and Publishers
● Create the next generation of more innovative ad serving technology
● Improves the efficiency and effectiveness of online advertising

42. How It Can Help Publishers
❖ Move faster
❖ Work smarter
❖ Drive performance
❖ Maximize yield
❖ Grow with the platform

43. DFP Elements
❏ Inventory
❏ Tagging
❏ Trafficking
❏ Forecasting
❏ Reporting
❏ Account administration

44. Pyramid of DFP
44

46. Benefits Over Other Ad Servers
❖ Integrates with Adsense easily
❖ Advanced targeting capabilities
❖ Save staff time and reduce costs
❖ Make better decisions
❖ Improve campaign performance and client satisfaction
❖ Get the most revenue - indirectly sold and non-guaranteed inventory
❖ Enjoy responsive, world-class service organization

48. Careers
World’s leading Ad Platform
World Wide Opportunities
MNC’s & Startups
Fast Growing Career
Can Adopt to Any Ad Server

49. Roles and Responsibilities
❏ Ad ops Executive
❏ Ad Operations Coordinator
❏ Ad Ops / Advertising Operations Analyst
❏ Ad Ops Associate
❏ Online Ad Trafficker
❏ Manage ad trafficking, ad creation, QA, and reporting
❏ Optimize campaigns, including reviewing reports

52. What …?
• A sophisticated ad management technology platform with both buy-
and sell-side capabilities.
• Many start up companies
• RTB platform - Advertisers - DSP

53. BUY-SIDE HIERARCHY

54. SELL-SIDE HIERARCHY

55. QUERIES ….?

56. THANK YOU ….!