The document discusses a new model called MAU (Monthly Average Users) Revolution that aims to help developers with app discovery and marketing. It proposes that developers join the MAU platform to [1] access comprehensive ad networks and launch integrated marketing campaigns, [2] utilize app discovery services, and [3] take advantage of a closed ad network to cross-promote member apps. The model also provides metrics and analytics to help developers improve campaigns and find effective ad channels. It outlines plans to develop the MAU platform and supporting tools, launch marketing activities, generate revenue from membership fees and advertising, and ultimately sell the platform for $10-50 million.