Taming the Raving Rabbids:
The Ubisoft MDM Journey
Gartner Master Data Management Summit, May 6, 2011
Les Fondy, Vice Pres...
About Ubisoft
Units sold life to date
 Assassin’s Creed – 28M
 Tom Clancy Rainbow 6 – 23M
 Petz – 23M
 Tom Clancy Spli...
Part 1
MDM Vision & Objectives
An old cowboy said…
“Y’all can lead horse to
water, but beforin you do.
Remember what a wet
horse smells like.”
Because MD...
Distributed Organization
Production Distribution Legal
2 zones: NCSA and
EMEA for Ubisoft
games and 3rd
party products
Man...
Core Master Data Hierarchies
Project Product Contracts
Description of projects,
owned by production
 Unique ID
 Descript...
What it was like
Data Volumes
Project Product Contracts
~ 20,000
 Project: 5,646
 Budget: 14,685
~ 35,000
 Brands: 1,961
 Installment: ...
Organization / Data
Governance and Relationships
Production Distribution Legal
Project Product Contracts
Basic Business Objectives
Production Distribution Legal
 Improve royalties
reporting
Global
 Establish communication and...
Part 2
MDM Implementation
Centralized Hub
ERP
NCSA
MDM
ERP
EMEA
ERP
Studios
DAM
Time
reporting
Our Business Users required Proactive Data Governance...
Key Requirements for Business Users
#1 – “Make it simple.”
MDM is a way of work life for business users to create,
view, u...
Key Requirements for Business Users
#2 – “User friendly [No IT required.]
Model-driven functionality”
MDM must make creati...
Key Requirements for Business Users
#3 – “Agile like implementation method”
MDM is a business process journey. Implementat...
Solution: EBX from Orchestra Networks
Standards-based Integration to Applications
One unified Web UI for:
 Data Modeling
...
Our Methodology
Part 3
MDM Benefits and ROI
Business Enhancements
Operational Capabilities, Efficiency & Time to Market
 New attributes (HQ Category, Press and Retai...
Business Enhancements
Finally able to implement Governance & Data Quality processes
 Updated workflow (creation/update/va...
www.ubi.com
Merci beaucoup !
Quelles questions
vous avez ?
Upcoming SlideShare
Loading in …5
×

Taming the Raving Rabbids: The Ubisoft MDM Journey

1,501 views

Published on

Presentation at the Gartner Master Data Management Summit by Les Fondy, Vice President Information Technology, Ubisoft

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,501
On SlideShare
0
From Embeds
0
Number of Embeds
341
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Taming the Raving Rabbids: The Ubisoft MDM Journey

  1. 1. Taming the Raving Rabbids: The Ubisoft MDM Journey Gartner Master Data Management Summit, May 6, 2011 Les Fondy, Vice President Information Technology, Ubisoft
  2. 2. About Ubisoft Units sold life to date  Assassin’s Creed – 28M  Tom Clancy Rainbow 6 – 23M  Petz – 23M  Tom Clancy Splinter Cell – 22M  Prince of Persia – 17M  Driver – 16M  Just Dance – 12M  Rayman Raving Rabbids – 10M  The Settlers – 8M  Brothers in Arms – 7M  Far Cry – 7M  Anno – 6M  Shaun White Snowboarding – 4M  Coach – 4M  Red Steele – 2M  Tom Clancy H.A.W.X – 2M  Online & FB…  Since 1986  2nd largest in-house development staff in the world  24 studios in 17 countries  Subsidiaries in 26 countries  Distribution in 55 countries  > 6,400 collaborators worldwide  > 5,350 dedicated to production  Sales FY 9-10 871M€  Ranked #3 Independent publisher in Europe  Ranked #3 Independent publisher in the US
  3. 3. Part 1 MDM Vision & Objectives
  4. 4. An old cowboy said… “Y’all can lead horse to water, but beforin you do. Remember what a wet horse smells like.” Because MDM sure ain’t easy!
  5. 5. Distributed Organization Production Distribution Legal 2 zones: NCSA and EMEA for Ubisoft games and 3rd party products Manages external IP and royalties Key issues:  Business teams in silos, multiple geographies, and multiple languages  Each function managed its own master data  No single view and little formal governance 25 production studios worldwide And, that’s not the way we do it here.
  6. 6. Core Master Data Hierarchies Project Product Contracts Description of projects, owned by production  Unique ID  Description (short and long)  Linked to budget  Type  Status All Product dimensions based on complex data models for:  Franchise  Brand  Family  SKU  Link to Project Contracts description with sales and legal attributes:  Type  Licensor  Legal  Territories  Link to Royalties  Link to Product
  7. 7. What it was like
  8. 8. Data Volumes Project Product Contracts ~ 20,000  Project: 5,646  Budget: 14,685 ~ 35,000  Brands: 1,961  Installment: 4,098  Product Dev: 13,808  IPC: 16,077 ~ 2,500  Contracts: 1,285  Amendments: 1,285
  9. 9. Organization / Data Governance and Relationships Production Distribution Legal Project Product Contracts
  10. 10. Basic Business Objectives Production Distribution Legal  Improve royalties reporting Global  Establish communication and collaboration between functions  Establish global governance for all business domains and all countries  Share common view/definition of core master data  Establish and streamline Master Data integration with existing IT applications  Better project management  Improve game profitability  Improve sales reporting on all product dimension
  11. 11. Part 2 MDM Implementation
  12. 12. Centralized Hub ERP NCSA MDM ERP EMEA ERP Studios DAM Time reporting Our Business Users required Proactive Data Governance capabilities to enable centralized authoring / sharing / collaboration / change management MDM is the main point of entry for Projects / Products / Contracts Master Data is synchronized with applications (some local updates are consolidated back to MDM) …
  13. 13. Key Requirements for Business Users #1 – “Make it simple.” MDM is a way of work life for business users to create, view, update and approve master data  Used for complex authoring / hierarchy management  Most users are self trained (too many users, territories)  They appreciate the web-based architecture and interface  Embedded workflow enables both stewardship and collaboration
  14. 14. Key Requirements for Business Users #2 – “User friendly [No IT required.] Model-driven functionality” MDM must make creation and collaboration of complex data models and rules  Enable and track the full product lifecycle  Create complex attributes and hierarchies  Invisible validation / quality rules
  15. 15. Key Requirements for Business Users #3 – “Agile like implementation method” MDM is a business process journey. Implementation is a consistently coordinated process of short cycle deliveries with the capabilty to turn on a dime.  Rapid prototyping results: What you model is the result.  Efficient global workshops along with ease of use delivered quick- wins  Rapid end user adoption
  16. 16. Solution: EBX from Orchestra Networks Standards-based Integration to Applications One unified Web UI for:  Data Modeling  Validation / Quality rules  Authoring  Hierarchy Management  Version control  Role-based Security EBX
  17. 17. Our Methodology
  18. 18. Part 3 MDM Benefits and ROI
  19. 19. Business Enhancements Operational Capabilities, Efficiency & Time to Market  New attributes (HQ Category, Press and Retailer confidentiality…)  Management of multiple items (Compilations, Bundles…)  Management of accessories  Management of consumer products  Management of ratings  Auto object creation saves time (Projects/Budgets/IPC) Improved Reporting  New Franchise level in the Product hierarchy  EMEA, NCSA views plus Studio and Group vision  Object linking provides significantly improved reporting ( Project – Product – Contract)  History of Installment Names  Easily enabled Business Objects universe creation
  20. 20. Business Enhancements Finally able to implement Governance & Data Quality processes  Updated workflow (creation/update/validation/notification)  Enabled long needed data cleansing effort  Role based security enabled multiple profiles to allow more participants to take part in the Master Data creation and update  The process created a new common nomenclature Better IT integration  One central application manages core data with timely updates to key applications
  21. 21. www.ubi.com Merci beaucoup ! Quelles questions vous avez ?

×