Presentation at the Master Data Management and Data Governance Summit San Francisco

1. Presented by
Do no distribute without prior
approval from NetSpend
MAINTAINING 'HIGH OPERATIONS
TEMPO' VIA MULTI-DOMAIN MDM
by Dipen Shah

2. 6/28/16 NetSpend, A TSYS Company 2
Agenda
About us
NetSpend/TSYS – Proprietary & Confidential
Conclusion
• Netspend
• TSYS (Total Systems)
• Financial System Architecture
Our MDM Journey
• Operational MDM
• Analytical MDM
• Data-Sync Framework
• Collaborative MDM
• Multi-Domain MDM
• Reference Data Management

3. TSYS AND NETSPEND
TSYS (Total Systems)
} A global payments company, routed 21+ billion transactions in 2015 totaling
$3.8 trillion; for 400 clients in 80 countries
} Processing and service provider for more than half of the 20 largest global
banks
} Merchant solutions provider for thousands of businesses, having more than
375,000 direct merchant locations (including Gap and Neiman Marcus;)
NETSPEND
} A market leader focused solely on general purpose reloadable debit products
• 4.4 Million Active Accounts LTM June 2015
• 2.5 Million Direct Deposit Accounts LTM June 2015
• $19 Billion in GDV LTM June 2015, Largest of all GPR Providers
• 100+ Distributors, 70,000+ Retail Doors
• 130,000+ Reload Locations
} Target Market:
• Consumers and businesses seeking flexibility and control over their finances with a
desire to be “self-banked”

4. “Empower consumers and small businesses with
convenience, security and freedom to be self-
banked. “
NETSPEND MISSION

5. EXTENSIVE AND DIVERSE DISTRIBUTION NETWORK
Partner
Market leader in
prepaid
cards sold through
alternative financial
solutions
Direct
Market leader in prepaid
cards sold through
online
and direct channels
Retail
Market leader in
prepaid cards sold
through traditional
retail merchants
Paycard
Leading corporate
payroll card provider
through its Skylight
branded product
PARTNER
RETAIL
DIRECT
PAYCARD

6. FINANCIAL SYSTEMS / PAYMENT PROCESSING NETWORK 101
NetSpend’s Financial System is responsible for the systems that initiate
financial transfers between our various banks (issuing/acquiring/
operating), distributors, cardholders, and associations, as well as
ensuring these transfers are recognized in our accounting systems.
Issuing Bank
Acquiring Bank
Merchant
Acquirers
TSYS, TransFirst, ..
Operating Bank

7. OUR MDM JOURNEY
PHASE-1
• Foundational MDM Framework
• Business case behind Operational MDM
• Analytical MDM
• Data-sync framework
PHASE-2
• Collaborative MDM
• Multi-domain MDM
PHASE-3
• Reference Data Management
• Solving Non-MDM use-case with MDM

8. PHASE 1: OPERATIONAL MDM
Implement “Operational MDM” for NetSpend’s Financial Systems in order to achieve
the “single source of truth” and “data governance” across internal Finance, Accounting and
Settlement Operations associated entities.
Ultimate objective is to reconcile millions of transactions to the penny !!
Examples:
Partner Master
Bank Master
Product Master
SOB Master
COA Master
OU Master
ACH
ConfigMaster
Settl. Calendar
Master

9. ETL
Hyperion Essbase Cube
MDM to EDW/Analytics Data-Sync Framework
Extend the MDM footprint by implementing automated data-sync with underlying RDBMS
tables of Analytics and traditional EDW (by feeding data in SCD type-2 format)
ANALYTICAL MDM

10. AUTOMATED DATASYNC FRAMEWORK (SCD TYPE-2)
Master Tables
(SCD-type-1)
Real-time
replication
Hist. Tables
(SCD-type-2
w/o Eff-Dates)
EBX_ADMIN schema
DB-Triggers
Mapping Tables and ETL
trickle logic
MDM Replication DB / FI FI/EDW/Analytics DB
Dimensional Data-sync (SCD-
Type-2 with Eff-Dates)
SCD
Type-1
SCD
Type-2

11. OLTP RDMBS
{ Distributor Master }
Partner Master
(partner_type = “distributor”)
Partner Creation Workflow
Implement Collaborative MDM for “partner master” for synchronization of master reference
data via workflows across various internal systems (MDM partner master, OLTP distributor
master, etc)
COLLABORATIVE MDM

12. C&S
Domain:
Party Master
Bank Master
Product Master
SOB Master
COA Master
OU Master
ACH
ConfigMaster
Settl. Calendar
Master
Commission
Domain:
Party master
Commission
Rules Config
Master
HR Calibration
System
HR Domain:
Employee Master
Calibration Rules
Master
Over past several years, NetSpend continued following “agile” methodology to evolve
MDM practices and achieve different value streams across various business units
Most of the projects were self-managed in-house (without any external help).
Product-
Terms
Domain:
Product Master
Fees Master
Terms Master
Tiers Master
MULTI-ENTITY MASTER DATA DOMAIN

13. MDMI: Reference Data Categories
Multi-Domain
RDM Use Cases
Real-Time / Transactional
RDM Use Cases
Public
(External)
Countries & Subdivisions (FIPS10)
Currencies (ISO 4217)
Time Zones (ISO 8601)
Industry Classification (NAICS, ISIC)
Security Prices
SWIFT BIC Codes (Payments)
ICD-9/10 Codes (Healthcare)
ACORD/ISO Codes (Insurance)
Private
(Internal)
Legal Entities
Chart of Accounts
Organizations
Employees
(i.e., much of HR & Finance Data)
Reference data required for
transaction processing
Semi-
Private?
(Shared)
Customized Public Reference
Standards (e.g. customized D&B)
Shared Private Data (Finance)
© 2016 The MDM Institute The-MDM-Institute.com

14. NETSPEND’S BUSINESS CASE FOR RDM
Multi-Domain
RDM Use Cases
Real-Time / Transactional
RDM Use Cases
Public
(External)
Private
(Internal) Organizations & employee data
shared across Commission and HR
systems
NACHA Format related reference
data for ACH files generation
Semi-
Private?
(Shared)

15. RDM USE CASE : “EMPLOYEES”
Employees
Commissioning
System Domain
Sales Persons =
Employees
HR Employee Review
System Domain
Reviewer/Reviewee =
Employees
EBX Access
Management
RACI members =
Employees
EBX Analytics
Internal audit/
governance related
analytics against
employees

16. HR EMPLOYEE CALIBRATION/SURVEY SNAPSHOT

18. Q&A
THANK YOU !
CONCLUSION