As Salesforce has grown from a simple, standalone tool to a platform that touches every customer interaction, the data has grown more complex. This problem happens for many reasons including user error, adding other cloud apps requiring data integration, and business mergers and acquisitions that create multiple instances of Salesforce within an organization.
A master data management (MDM) strategy is critical to helping companies solve challenges like providing enterprise analytics and creating a 360-degree view of the customer. With Informatica Cloud, companies are learning to address the challenges and explore alternatives including a cost-effective cloud MDM versus a full-blown MDM solution.
During this webinar, our experts demonstrated the Informatica cloud MDM solution in action and showed how with an effective strategy, you can:
-Support the business case for MDM consolidation of multiple instances
-Create a customer 360-degree view in the cloud
-Understand the use case, reference architecture, and why companies are choosing cloud-based MDM