The document outlines best practices for managing reference data within an investment bank, emphasizing that reference data is stable and encompasses legal identifiers, descriptive product data, and contracts. It details the objectives of a centralized reference data service aimed at improving client service and meeting regulatory demands, along with discussing a target operating model (TOM) that integrates various organizational components for effective data governance. Additionally, it highlights the importance of aligning technological solutions with business strategies to ensure efficient operations and data quality management.