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1 of 33
Motivation
2 from 33 
Table of Contents
3 from 33 
Definition 
– The process that accounts for an individual’s 
, , and of effort 
towards attaining a goal.
4 from 33 
Reinforcement theory
5 from 33 
Reinforcement theory (Con.)
6 from 33 
Reinforcement theory (Con.) 
they have been reinforced (rewarded) for that 
behavior in the past. 
The process of using reinforcement principles to 
change behavior.
7 from 33 
Reinforcement theory (Con.) 
increases the probability 
of behaviors that they were contingent upon. 
increases the probability 
of behaviors by taking away or reducing its 
intensity. 
reduce the probability of behaviors.
8 from 33 
Reinforcement theory (Con.) 
Punishment 
Positive 
Reinforcement 
May be effective 
Punishment 
Positive 
Reinforcement 
Only short term 
suppression of the 
undesirable 
behaviors.
9 from 33 
Reinforcement theory (Con.) 
a fearful atmosphere, which undermines learning 
and the effectiveness of communication. 
– Use reward to get individuals engaged in an 
activity, and then gradually withdraw the reward 
when they show some interest. 
– Make sure that it is clear to individuals what 
behavior the reward is contingent. 
– Reward genuine achievements, such as high 
levels of effort and persistence. Avoid rewarding 
performance that required little or no effort.
10 from 33 
Reinforcement theory (Con.) 
– Use the most modest reward that will work. 
– Make sure that the time between the desired 
behavior and the reward is not so great that 
reward has no effect. 
– Make sure that rewards are realistically 
available. 
– Make sure that you treat employees fairly!
11 from 33 
Equity theory 
– Employees contributed inputs 
– Employees received outcomes in return. 
– Education, Previous work experience, Effort on 
the job, Training, and etc. 
– Pay, Recognition, Praise by supervisors, 
Promotion, and etc.
12 from 33 
Equity theory (Con.)
13 from 33 
Equity theory (Con.) 
– has strong impact on 
– is more important for 
. 
Procedural 
Justice 
Perceived 
Distributed Justice
14 from 33
Maslow’s Theory (Hierarchy of needs) 
15 from 33 
: bodily needs; 
: security, protection from physical and 
emotional harm; 
: affection, belongingness, acceptance, 
friendship; 
: self-respect, autonomy, recognition, 
attention; 
: the drive to become what 
one is capable of becoming;
16 from 33 
Maslow’s Theory (Con.)
17 from 33 
Maslow’s Theory (Con.)
18 from 33 
ERG Theory (Alderfer, 1970) 
Existence Relatedness Growth 
– More than one need may be operative at the 
same time 
– Order of needs may differ in different cultures 
– If fulfillment of a higher level need is prevented, 
the desire to satisfy a lower level need 
increases.
McClelland’s Theory of Needs 
19 from 33 
– Need for Achievement 
– Need for Power 
– Need for Affiliation 
Achievement 
Need 
Job 
Performance
Two-factor (hygiene-motivation) Theory 
20 from 33 
‘What do people want from their jobs?’ 
such as advancement, 
recognition, responsibility, and achievements 
seemed to be to . 
was to 
such as supervision, pay, company 
policies, and working condition. 
– Satisfaction and Dissatisfaction are not two 
opposite sides of a continuum
Satisfaction No Satisfaction 
Dissatisfaction No Dissatisfaction 
21 from 33 
Two-factor Theory (Con.) 
: 
Recognition, Responsibility, Advancement 
: 
Pay, Policies, Work Condition, Supervision
22 from 33 
Cognitive Evaluation Theory 
– Allocating rewards for behavior that 
had been previously rewarding 
tends to decrease overall level of motivation. 
– Individuals experiences a loss of control over his 
or her own behavior so that the previous intrinsic 
motivation diminishes.
23 from 33
24 from 33 
Expectancy Theory 
– use rational approaches 
– suggest that individuals choose behaviors based on 
expectations of the outcomes of actions, 
seeking to achieve the most desirable outcome
25 from 33 
Vroom’s expectancy theory 
= 
× × 
is the importance that the individual places upon 
the expected outcome of a situation and is related to an 
individual’s expected incentive, preferences, and values. 
is the belief that output from the 
individual (EFFORT) and the success of the 
situation are linked, e.g. if I work harder then this 
will be better. 
is the belief that the success of the 
situation is linked to the expected outcome of the situation, 
e.g. it's gone really well, so I'd expect praise.
Vroom’s expectancy theory (Con.) 
Effort Performance Outcome 
Expectancy Instrumentality 
– Identify positively valent outcome; 
– Increase expectancies; 
– Make performance instrumental toward positive 
26 from 33 
outcome.
27 from 33 
Group Task 
– An employee’s motivation to become a manager; 
– An employee’s motivation to participate in a 
training program.
28 from 33 
Motivational Aspects of Social 
Cognitive Theory 
“beliefs in one’s capabilities to 
organize and execute the 
courses of action required to 
produce given attainments” ( )
29 from 33 
Motivational Aspects of Social 
Cognitive Theory (Con.) 
– The more people believe in their capabilities for 
given domains and tasks, the more likely they 
will put effort into and persist with their activities, 
especially when there are failures ( 
). 
– An individual’s self-efficacy also influences what 
he or she chooses to do. 
– Leaders high in leadership efficacy experience 
low level of anxiety ( ).
30 from 33 
Motivational Aspects of Social 
Cognitive Theory (Con.) 
– Leaders’ self-efficacy for leadership influence 
follower’s self-efficacy ( ).
31 from 33 
Motivational Aspects of Social 
Cognitive Theory (Con.) 
: Successful experiences are likely 
to enhance self-efficacy, while failures may reduce self-efficacy. 
These are the most influential sources of self-efficacy. 
: refer to those by which people 
appraise their capabilities in relation to others’ attainments. The 
information acquired from these experiences is likely to be 
more influential for one’s self-efficacy when the others are 
similar to the individual. 
: persuasion that one possesses certain 
capabilities can affect self-efficacy. However, verbal persuasion 
may be ineffective when it is used alone and inconsistent with 
other sources, especially mastery experiences. 
: Personal efficacy may 
also be appraised when people interpret their physiological or 
affective states. People may judge their fatigue, aches, pains, 
and tensions to be signs of physical or affective incapability.
32 from 33 
Motivational Aspects of Social 
Cognitive Theory (Con.) 
– Dimensions of empowerment: 
• Meaning 
• Self-determination 
• Self-efficacy 
• Impact
33 from 33 
Motivational Aspects of Social 
Cognitive Theory (Con.) 
– Collective efficacy is defined as a group’s shared 
belief in its conjoint capabilities to organize and 
execute the course of action required to produce 
given levels of attainments” ( 
). 
– Sources of collective efficacy 
can be similar to sources of 
self-efficacy.

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Motivation Theories Explained in 33 Slides

  • 2. 2 from 33 Table of Contents
  • 3. 3 from 33 Definition – The process that accounts for an individual’s , , and of effort towards attaining a goal.
  • 4. 4 from 33 Reinforcement theory
  • 5. 5 from 33 Reinforcement theory (Con.)
  • 6. 6 from 33 Reinforcement theory (Con.) they have been reinforced (rewarded) for that behavior in the past. The process of using reinforcement principles to change behavior.
  • 7. 7 from 33 Reinforcement theory (Con.) increases the probability of behaviors that they were contingent upon. increases the probability of behaviors by taking away or reducing its intensity. reduce the probability of behaviors.
  • 8. 8 from 33 Reinforcement theory (Con.) Punishment Positive Reinforcement May be effective Punishment Positive Reinforcement Only short term suppression of the undesirable behaviors.
  • 9. 9 from 33 Reinforcement theory (Con.) a fearful atmosphere, which undermines learning and the effectiveness of communication. – Use reward to get individuals engaged in an activity, and then gradually withdraw the reward when they show some interest. – Make sure that it is clear to individuals what behavior the reward is contingent. – Reward genuine achievements, such as high levels of effort and persistence. Avoid rewarding performance that required little or no effort.
  • 10. 10 from 33 Reinforcement theory (Con.) – Use the most modest reward that will work. – Make sure that the time between the desired behavior and the reward is not so great that reward has no effect. – Make sure that rewards are realistically available. – Make sure that you treat employees fairly!
  • 11. 11 from 33 Equity theory – Employees contributed inputs – Employees received outcomes in return. – Education, Previous work experience, Effort on the job, Training, and etc. – Pay, Recognition, Praise by supervisors, Promotion, and etc.
  • 12. 12 from 33 Equity theory (Con.)
  • 13. 13 from 33 Equity theory (Con.) – has strong impact on – is more important for . Procedural Justice Perceived Distributed Justice
  • 15. Maslow’s Theory (Hierarchy of needs) 15 from 33 : bodily needs; : security, protection from physical and emotional harm; : affection, belongingness, acceptance, friendship; : self-respect, autonomy, recognition, attention; : the drive to become what one is capable of becoming;
  • 16. 16 from 33 Maslow’s Theory (Con.)
  • 17. 17 from 33 Maslow’s Theory (Con.)
  • 18. 18 from 33 ERG Theory (Alderfer, 1970) Existence Relatedness Growth – More than one need may be operative at the same time – Order of needs may differ in different cultures – If fulfillment of a higher level need is prevented, the desire to satisfy a lower level need increases.
  • 19. McClelland’s Theory of Needs 19 from 33 – Need for Achievement – Need for Power – Need for Affiliation Achievement Need Job Performance
  • 20. Two-factor (hygiene-motivation) Theory 20 from 33 ‘What do people want from their jobs?’ such as advancement, recognition, responsibility, and achievements seemed to be to . was to such as supervision, pay, company policies, and working condition. – Satisfaction and Dissatisfaction are not two opposite sides of a continuum
  • 21. Satisfaction No Satisfaction Dissatisfaction No Dissatisfaction 21 from 33 Two-factor Theory (Con.) : Recognition, Responsibility, Advancement : Pay, Policies, Work Condition, Supervision
  • 22. 22 from 33 Cognitive Evaluation Theory – Allocating rewards for behavior that had been previously rewarding tends to decrease overall level of motivation. – Individuals experiences a loss of control over his or her own behavior so that the previous intrinsic motivation diminishes.
  • 24. 24 from 33 Expectancy Theory – use rational approaches – suggest that individuals choose behaviors based on expectations of the outcomes of actions, seeking to achieve the most desirable outcome
  • 25. 25 from 33 Vroom’s expectancy theory = × × is the importance that the individual places upon the expected outcome of a situation and is related to an individual’s expected incentive, preferences, and values. is the belief that output from the individual (EFFORT) and the success of the situation are linked, e.g. if I work harder then this will be better. is the belief that the success of the situation is linked to the expected outcome of the situation, e.g. it's gone really well, so I'd expect praise.
  • 26. Vroom’s expectancy theory (Con.) Effort Performance Outcome Expectancy Instrumentality – Identify positively valent outcome; – Increase expectancies; – Make performance instrumental toward positive 26 from 33 outcome.
  • 27. 27 from 33 Group Task – An employee’s motivation to become a manager; – An employee’s motivation to participate in a training program.
  • 28. 28 from 33 Motivational Aspects of Social Cognitive Theory “beliefs in one’s capabilities to organize and execute the courses of action required to produce given attainments” ( )
  • 29. 29 from 33 Motivational Aspects of Social Cognitive Theory (Con.) – The more people believe in their capabilities for given domains and tasks, the more likely they will put effort into and persist with their activities, especially when there are failures ( ). – An individual’s self-efficacy also influences what he or she chooses to do. – Leaders high in leadership efficacy experience low level of anxiety ( ).
  • 30. 30 from 33 Motivational Aspects of Social Cognitive Theory (Con.) – Leaders’ self-efficacy for leadership influence follower’s self-efficacy ( ).
  • 31. 31 from 33 Motivational Aspects of Social Cognitive Theory (Con.) : Successful experiences are likely to enhance self-efficacy, while failures may reduce self-efficacy. These are the most influential sources of self-efficacy. : refer to those by which people appraise their capabilities in relation to others’ attainments. The information acquired from these experiences is likely to be more influential for one’s self-efficacy when the others are similar to the individual. : persuasion that one possesses certain capabilities can affect self-efficacy. However, verbal persuasion may be ineffective when it is used alone and inconsistent with other sources, especially mastery experiences. : Personal efficacy may also be appraised when people interpret their physiological or affective states. People may judge their fatigue, aches, pains, and tensions to be signs of physical or affective incapability.
  • 32. 32 from 33 Motivational Aspects of Social Cognitive Theory (Con.) – Dimensions of empowerment: • Meaning • Self-determination • Self-efficacy • Impact
  • 33. 33 from 33 Motivational Aspects of Social Cognitive Theory (Con.) – Collective efficacy is defined as a group’s shared belief in its conjoint capabilities to organize and execute the course of action required to produce given levels of attainments” ( ). – Sources of collective efficacy can be similar to sources of self-efficacy.