2. Mood Board
I created a series of mood boards that represented my target audience and showcased the
objects and areas that, in my eyes, I think they would like. I made a mood board of the things
my target audience would like, but also a one for the competitions and the magazines that I
was taking information from. I did this so that I could evaluate and analyse their colour
scheme and genre and see it any of it would clash or could inspire me when creating my
magazine. In the bottom right corner of this slide is one of my mood boards that I made. As
you can see I have included band and manufacture logos that would appeal to and also be
some thing that they would generally have and use. The main colour of the mood board is
pink because that will be the main tone that I use on my
magazine because it generally represents and appeals to young
teenage females.
3. How did I attract my target audience?
I used many methods to attract my target audience in to reading my magazine. The
main ways in which I did so was by picking a very feminine colour scheme that
includes pink and blue tones. When looking at various pop magazines, most of
them have quite a feminine colour scheme therefor I decided to go long with the
trend and have the same type of colour scheme. I also made all of the article more
relatable and interesting o a female audience rather than having an article about
motorbikes because it wont match the genre or target audience.
4. Social Media
On my contents page I have included three social media links for Facebook, Twitter and Instagram. I have done so
because when I researched my target audience, their biggest interest was social media, texting and Snapchatting.
Therefor I made one my aims to include this because it would allow the magazine to create an online following where
teens can go onto our Instagram page and read the latest articles and also access our web page. At first I planned to
make the social media segment quite large because I wanted to promote it even more than some of the articles,
however after a lot of deliberation and research I minimized it in order to draw more attention to the more important
aspects of the magazine. However, it is still clearly visible for the audience to read and look for.
Due to growing up in a technology targeted and based world, teenagers will use social media for a lot of
things like reading about gossip. Therefor, by including an online resource for them to read information. We, as a
magazine company, will be creating that connection between the magazine and the reader because we are offering
them the opportunity to read the magazine online, maybe not is as much detail, but they can still view it without having
to stand and read a magazine, because most teens wouldn't be seen reading a magazine
5. Dominant Image
I had two dominant images within my magazine, one of the front cover and then one of the double
page spread. When taking the images I wanted the model to look quite innocent and young because
an image that looked sexual would be inappropriate for the age range of the target audience. I also
choose a model that was around the target audiences age range so that they can relate to them and
create that connection, which will pull them into reading the article. If a image of an older model was
on the front cover of a pop magazine, targeted at teens, then they maybe reluctant to buying it
because of the age gap and having nothing in common with them. The dominant image on the double
page spread also includes the model, this is so that I could tie it in to the same story and showcase
my main article on the front cover. The image has the model wearing quite relaxed clothing because I
want the reader to feel comfortable when reading my article, the overall feeling of the magazine is
quite relaxed and chilled therefor I wanted this to have a reflection on the images that I have
included.
6. Language And Register
I have used quite a relaxed tone throughout my articles and text because I wanted to make it
sound as though someone young has wrote it, making a stronger connection with the target
audience and the writer. Throughout all of the text I tried to use as many rhetorical questions
as possible in order to interact the audience more and keep them involved. This will also
make it more personal and make them think about it more, intaking the information more
effectively. I used quite a few slang terms like ‘lass’ in the text because I felt that type of
language is more relatable for teens rather than formal language that doesn't really make
much of a personal connection with the audience.
7. Colour Scheme
My overall colour scheme for the magazine was based on pinks and light blues. I wanted to use these
colours because they’re bright and vibrant but also were stereotypically relatable to my target
audience. When you think of the colour pink, you think young, feminine, relaxed and in your face. I
used it because of all of these reasons, I wanted it to be in your face and bright, so that you cant walk
past it without having a glance at the cover. My target audience is young female teens, therefor
stereotypically thought as of being a gender that loves the colour pink. In my opinion, and according
to my research, my target audience generally like these bright colours to be on the magazine
because it fits with the genre and is a colour that is visually pleasing for them.
