Evaluation Media Studies AS Foundation Evaluation of portfolio magazine Amy Bradley
Conventions of real media products Q1) in what ways does your media product use, develop or challenge forms and conventions of the real media? <ul><li>Through starting my project on creating my own magazine which consisted of a front cover, contents page and a double page spread I conducted many research on real magazines products and on the media itself. </li></ul>Before i started my front cover i researched three front covers of different magazine each of these used different media conventions to attract the specific audience for the magazine. Front Cover I decided to use a large image with the image in a different position, through the research i seen that large images on front covers are frequent use on magazine front covers in the media in order for the magazine to stand out. In my image i decided to use classes so that you cannot see the eye contact therefore making the you want to know more. Classes are used of a sense that we don't know who is behind them. I also used large font text for the title of the magazine , large so it stands out and also people know what the magazine is called. I used numbers on my front cover as doing research i found that people are attracted by numbers on magazine as it makes the magazine interesting. i used a main cover line on my magazine so that people know what the main focus of the magazine is going to be. All front covers have main cover lines. I used a balance in my front cover i made sure that i packed the front cover with information but making sure that it looked attractive, more information, means that there i more in the magazine. With my image is didn't use the principle of thirds i didn't place my image in the centre of the page i slightly moved it to the right hand side, but i think that it makes the image more interesting.
Contents Page I structured the contents page with a equal balance , i placed the information of what is going to be in the magazine on the left hand side using the left third heavily as research shows that people look first top left to bottom right therefore i positioned my images on the right which reflects what the information is telling us. My images are varied in size and gender to give my specific audience variety. Variety is crucial in a magazine unless the magazine is targeted at an smaller audience which the magazine will be based around the same i.e music artists. In my contents page i use neat typeface to show the information that is given in magazine, the information given is simple but also information that i aimed at my target audience. In the information that i have constructed i have h used things such as competition wins, which i have researched and found that magazine often use this as it attracts people to the magazine. I also used something that i have seen in magazine which is i used numbers on the images to relate to the information so that my audience know what or who is on the certain pages. With my images on this page i but one behind the other to make the images jump out which also makes the images look interesting. My research on contents pages shows that you have to have a good balance of what information is going to be in the magazine so that the audience have a variety of things to enjoy reading. Also the layout of the page i feel is a lot harder, i have used different typefaces again which are very important on this page as it displays what is in the magazine and it is crucial to make the audience want to read more. Q1) Contents Page
Inner pages are very important as they have to represent what you have displayed on the contents and front cover of the magazine. It is crucial that it contains what the reader has hoped for in order for them to be satisfied with what you have promised. I have used blank space on my first page which i felt was a risk as if it isn't used right then it can make the organisation of the page unbalanced. Using blank space can effectively make the page look good without using anything. On my pages i have used different colour backgrounds, i have used my image a spread it across my second page taking up the whole page. This allows both pages to stand out and mainly grab you to want to read the information. I decided to write an interview with answers and questions. I did the answers and questions in different colours as it creates a sense of that there isn't a lot of writing. Therefore the reader will not be put off by the writing. Pull quotes are what i have seen in magazines whilst doing my research. And they are effective as the reader will look at these first and hopefully if they are powerful enough wan to read the article. I also decided to put other images that are different. Different angles and different costumes as the reader will be able to see a variety of images and also gives the page more variety to the page to make it look good. I used large mast head to stand out but then for the second title i used different fonts do that it eventually goes down to the size of the article so when reading it flows straight to the article. Q1) Double page spread
Social Groups Q2) How does your Media product represent particular social groups? <ul><li>A particular social group could be represented in a music magazine by many different elements. My product design I have chosen to represent a social group which is more younger but leans towards wanting to be an adult. My social group was aimed at 16 year old males and females who are interested in RnB music and want to know about their idols within the music industry. In my magazine I have used an article of a young person that has become successful within RnB music and through this article want to inspire children to do well and believe that they can achieve anything. By this I choose I young male and dressed him in modern hip hop clothes so that the females would find him attractive and the males wanted to be him. With this my article can relate to many youths as he was from a normal background and worked hard to achieve what he wanted. Therefore make the readers believe that they can do it as well. My magazine isn't based around the rebellious youths social group, but youths that are interested in music and dreams. </li></ul><ul><li>My magazine creates a persona of ambitious youths that want out be as successful as their idols, as in my magazine I added competitions to win to meet their idols and also added an article ‘20 ways to become a superstar’. These are all things that create the social group that my product is aimed at. </li></ul><ul><li>Also I decided made the name up of my magazine which is called Upbeat as I feel that this reflects my social group, as the people that it is aimed at are people who want to do well in life and are excited about life. And is also an onomatopoeic word as it reflects the beat on RnB music. </li></ul>
Audience Q4) who would be your audience for your media product? <ul><li>Constructing my media product I developed a questionnaire that would help me decide on the elements that I was going to use for my magazine. Before doing this I already decided that I wanted to create a RnB magazine. With this questionnaire i also used pie charts so that it was much clearer on what stood out the most. I based my magazine between the ages of 16 to 19. </li></ul><ul><li>My first question was age which is very important in who my target audience was going to be, I found that the age 16 years was more popular therefore I new I was going to base my music magazine around that age. The age also defined what type of language that I could use in the magazine along with images and other information that was going to be in the magazine. </li></ul><ul><li>The results of the gender of my magazine edged towards female, however I wanted to make my magazine aimed at both male and female therefore it would make more sales. Also aimed at both genders gives the magazine variety of what is going to be in the magazine. As my age is going to be 16 I felt that there needed to be variety in order to keep the reader interested. </li></ul><ul><li>Whilst constructing my questionnaire I decided to choose two real RnB magazine covers and asked which they preferred the most. The results shown to be equal, this is due to the strong images that are on the front covers of both magazines, they have good eye contact and they images are interesting they jump out at you. From this I decided to use a large image on my magazine front cover in order to get eye contact from my specific audience. </li></ul><ul><li>Another element that I was going to use in my magazine was to advertise something free in my magazine as everyone who I questioned answered yes to something free in a magazine meant that the magazine would appeal to them more, therefore I decided to advertise a free CD as I feel this is appropriate to the age and the group that I aimed my magazine at. </li></ul><ul><li>I also decided from my questionnaire that I was going to use an equal amount of images and text as if I used to much text my age group and target audience would be put off by all the writing and not want to by the magazine, where as equal amounts the images could reflect the text and the text could reflect the images so the readers know what they are reading about. </li></ul><ul><li>The colours are very important part if the of a magazine also so i decided to use a mix of red and silver not to dark, colours which I feel represent an RnB magazine and colours which also show that the magazine isn’t for an adult or a child but for my specific target audience. </li></ul>
Attracting your audience Q5) How did you attract/ address your audience? <ul><li>Layout- the layout of the magazine I found was difficult, but as the layout is the main thing that catches someone’s eye and as it makes the magazine look good. I firstly choose the colours that I was going to use throughout my magazine using the same colours throughout my magazine pages made my magazine look equal. I also used borders on my pages to make it look more attractive and again to add a sequence to my pages. As you will see on my blog I moved, added and placed text and images around so that I felt that I got the best layout that looked the most attractive on all my pages. I also used the effect of the Guttenberg diagram on my pages , such as the mast heads being in the top left hand corner as I felt was the most effective in attracting someone’s attention. </li></ul><ul><li>Typefaces- I choose specific typefaces that would fit an RnB magazine, the masthead on my front cover I felt fitted the most as the writing it curved and modern which is what I wanted my magazine to by be. I used slightly smaller text for my main cover line as this shows what the main subject is going to be in the magazine. With all my headlines, mast heads and main cover lines titles I made sure they stood out by using drop shadows and glows on the text. </li></ul><ul><li>Images- with my images I made sure that I had a variety therefore I took several images of my person. These consisted of different angles such as medium shots close ups and long shots I also made sure my images were not stood still images that had movement in them too, this made my images jump out and more interesting. I wanted to have good eye contact as this is effective in pulling the audience towards the magazine, however on my front cover image I used a pair of sunglasses on my person, also with a few of my images mainly on my contents page and my front cover I feathered my images as I had to cut my images out of the back ground, feathering them mage my images look softer and more professional. Whilst taking my image I also used different costumes to give a variety to my images. </li></ul><ul><li>Other elements- on my double page spread I used white shape and put my images on them with a drop shadow to make it look like a polar road picture. On my contents page I individually placed circles onto a square background which contains information this made it stand out from the rest of the page in order for the reader to be attracted to this information. </li></ul>
What I have learnt, new technologies Q6) What have you learnt about new technologies from the process of constructing this product? <ul><li>Throughout the process of constructing my project I have learnt various new things which are all to do with the programme PHOTOSHOP. This programme has enable me to make my product the best of my ability and also become very good at using it. </li></ul><ul><li>Firstly I used how to manipulate an image which involves many things depending on what you wanted your image to look like. I leant how to crop ,to take away the background that the image was taken in front of. I learnt how to change the contrast and brightness of the image to make the image stand out and look good. One thing that I struggled to do was feathering the image to make it look softer as I struggled to remember how to do it as it involved a number of things to do, but in the end I managed to manipulate the images that I wanted to do and I was pleased with the way that they looked. </li></ul><ul><li>Secondly I learnt how to organise my work to that it looks atheistically pleasing. With this I learnt many new principles such as the Guttenberg diagram which allowed me to make sure that I used effective things such as the titles making sure that they were big and looked good at the top left hand corner to attract the readers attention and also use another element at the bottom right hand corner which I did on my double page spread I use a pull quote. Another principle that I learned and used within my project was the principle of thirds which is used on images in the media and the images are successful, as a result I used this on my images when was taking them to make sure that I had effective images before manipulating them and putting them onto my magazine. </li></ul>The Guttenberg diagram suggest that people initially look from the top left hand corner to the bottom right . Therefore the top left hand corner it where there attention id drawn to first. The principle shows that instead of placing your image in the centre of the frame to place your main image where the lines join. For example the image of Beth ditto her image is placed on where the lines meet which is her eyes.
What I have learnt from my work Q7) Looking back on your preliminary task, what do you feel that you have learnt in progression from the full project? <ul><li>Before starting my real project we experimented first by doing a preliminary task which involved designing a front cover and a context page over 2 days this allowed us to but into practice what we had learnt about new principles and practice with Photoshop with pictures that we had taken. </li></ul><ul><li>Looking back on my preliminary work and comparing it to my final product now, it shows that at first I didn’t have a clear understanding of Photoshop and that there were elements on Photoshop that I didn’t know how to use. As the text for the main cover line wasn’t straight and didn’t look appealing as I was rushing to get it finished. However this criticism allowed me to organise my work so that it was completed on time and search for new text that fitted my project and make sure that it was to the best of my ability. The front cover of my preliminary work I used the image as the background as well as the image for the cover therefore I stretched the image to the full size of the page as the background was usable. This inspired me when taking my final photographs for my project to get a picture with a usable background which I did for my double page spread, I expanded one of my pictures so that I t covered the page, this turned out a success for me. </li></ul><ul><li>The preliminary contents paged showed that I didn’t know how to get different colours for my background as it is one colour and the colour didn’t relate to the colours that I had used on the front cover. From this on my final project I learnt how to blend to different colours together which I used on my project front cover background, and these colours I used as my colour theme throughout my project. For the text, titles and images as well. </li></ul><ul><li>I also learned from my preliminary work that I took better photos in my real project. This is because I practiced more with the camera that I took my pictures on. I took many shots of the same image until I was happy with my image. Doing this allowed me to get the perfect image for my work. Also I experimented with directing my person (who I was taking the photos of) into different positions and poses so that I got a variety of different shots. The preliminary work helped me because it encouraged me to be more confidant with my images to get a better result. </li></ul><ul><li>Overall the preliminary worked allowed me to see a what level I was at and motivate me to do much better . It especially helped me to make sure that I completed my work in the amount of time that was given as I dint finish my preliminary work in the amount of time that was given. It was important to be punctual with my work or it wouldn’t be completed on time which was essential for my project. </li></ul>