2. • Media texts are re-presentation of reality.
• They are intentionally composed, targeted and
censored by their producers.
• Every media from is a representation of someone's
concept of existence. (home video – magazine)
• Everything is codified into a series of signs and
symbols for the audience to read.
3. Two way flow.
• However without media, our perception of the
world/reality would be very limited.
• We as a audience need these artificial texts to
mediate our view on the world (we need media to
make sense of reality).
Two way process:
• Producers position a text somewhere in the relation
to reality and audiences assess a text based in its
relationship to reality.
4. Extension and
restriction
“Reality is constructed and mediated”
• Media extend experience of reality.
• However our experience is restricted; we only see selected
highlights and views portrayed by the producers.
• “producers telescope events and personalities to fit into their
parameters.”
5. Truth or lies
• Media has a major impact on the way we view the
world.
• It can reinforces out prejudice or it can break them.
• Audiences accept that media texts are fictional to on
extent or another
• However we still base our perception of reality on
what we see in the media
6. When understanding representation plays in a media
text you must consider;
• Who produced it?
• Whatwho is represented in the text?
• How is that thing represented?
• Why was this particular representation selected and
what might the alternative have been?
• What frame of reference does the audience use
when understanding the representation?
