Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
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Presentation by Millie Khanna for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival.
Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.
Presentation by Millie Khanna for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival.
Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Pickle Solutions works as an Systems Integrator having operations all across India. The Infrastructure wing handles IT Roll out and project management, wherein the Channel sales wing handles retails sales of multiple portfolios. They include real estate, digital sales, Foodka Youtube channel, and Educational ERP
One acts "socially" desperate when one puts up a status updates attracting attention to itself.
But do brands also do the same?
What does it mean when one says that society has become fickle? What does that have to do with "social desperation"?
And what does that mean for you, as a social media marketer?
Kapil Gupta, CEO, OMLogic, explores.
Infinitude Space is a dynamic and diversified company with a strong focus on customer satisfaction. Backed by a professional management setup and customer friendly work ethics, Infinitude Space has established itself as a leader in its thrust areas of Agri Products, Marketing and Sales Solutions, Web Applications, and Food Services.
SXSW 2010 Interactive. Insights and Trends for Business.Andy Hadfield
The entire SXSW 2010 Technology Conference distilled into 5 easy trends for application and learning inside business:
*Location Based Services / Marketing
*Real Time Everything
*Engagement – cutting through the BS
*Banking vs The Web
*Culture vs Strategy
Why india is hot, hot, hot - the development of the digital ecosystem - India...Peter Kabel
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Pickle Solutions works as an Systems Integrator having operations all across India. The Infrastructure wing handles IT Roll out and project management, wherein the Channel sales wing handles retails sales of multiple portfolios. They include real estate, digital sales, Foodka Youtube channel, and Educational ERP
One acts "socially" desperate when one puts up a status updates attracting attention to itself.
But do brands also do the same?
What does it mean when one says that society has become fickle? What does that have to do with "social desperation"?
And what does that mean for you, as a social media marketer?
Kapil Gupta, CEO, OMLogic, explores.
Infinitude Space is a dynamic and diversified company with a strong focus on customer satisfaction. Backed by a professional management setup and customer friendly work ethics, Infinitude Space has established itself as a leader in its thrust areas of Agri Products, Marketing and Sales Solutions, Web Applications, and Food Services.
SXSW 2010 Interactive. Insights and Trends for Business.Andy Hadfield
The entire SXSW 2010 Technology Conference distilled into 5 easy trends for application and learning inside business:
*Location Based Services / Marketing
*Real Time Everything
*Engagement – cutting through the BS
*Banking vs The Web
*Culture vs Strategy
Why india is hot, hot, hot - the development of the digital ecosystem - India...Peter Kabel
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
Similar to Millie Khanna (OMLogic) - Be Social, The Indian Way (20)
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
6. Manipulating Social: Power of Paid People
Digital campaigns are no longer about popularity in the middle class
It’s about huge manpower deployment
Gujarat VS
Elections 2012
LS 2004
Visa Rejected
LS 2009
Gujarat VS
Elections 2007
Sadbhavna
Mission
Self-driven
Propaganda
“Paid” Social Media unlike anywhere
33. HBOO7 – HBO India
HBOO7.com
Brief: Promote Bond festival on HBO
Idea: Bond girl is more popular in India
than Bond himself.
Solution: A 360 degree online solution
including a Microsite, Facebook Apps, TV
promotion and contests for promotion.
Result: 75K+ Fans increase in month, 2-X
engagement, huge traffic driven to
microsite
35. 24hrs in LeMans, France.
#AudiLeMans – 24 hours trending in India.
36. Travel portal Yatra.com plays cricket
Yatra Cricket Manager
Brief: Build Yatra.com’s association with
cricket
Solution: An online strategy game to
manage travel of Team India XI during the
World Cup. Interesting daily hurdles to
optimise morale & fitness of the team.
Simulated Yatra.com booking engine
interface for the campaign.
Result: Customer is at home with the
Yatra.com booking engine. Association of
James, who undertook a 70-day cycling trip through north, central and north western India… chanced upon an installation in Rajasthan near the Pakistan-India border. Here’s his post on Facebook: “I know there is a surplus of labour in India. STILL, I was surprised to notice that this exhibit in the fort museum is not a mannequin. YES, it’s a live guy sitting in this hookah exhibit”Okay so we are labour intensive. What’s the advantage?The advantage is more personalized responses to twitter, Facebook, Google+, or linked in group engagements. Over the span of a month, we tweet around 350 tweets, manually follow 12,000 people across 8 brand accounts on Twitter. And our personalized response or DM or manual RTs are 2400 per month across 8 brand accounts. I would like to hear the numbers of something like this in EU or US. I doubt that they will even come close. #Kewl!
Here is an example of a guerilla campaign on Twitter. 20K tweets went in a single day… not in a month, IN A SINGLE DAY! As a result this, the hashtag that we were promoting #FekuExpress was picked up by our target audience and it trended on Twitter in India for 3 FULL days. The Twitter expert in OMLogic asked for manual RTs… no autoRTs… all manual RTs… And India is THE place for manual everything. It worked like a charm.
What this means is that you can manipulate and influence by paid media.
This is the Barack Obama campaign equivalent in India. Here’s what low labour costs means in Indian social media:Mint Wall Street Journal, an Indian newspaper, has reported that a 2K people call centre or an outsourced centre has created a ‘guerilla popularity’ for a man who is running for Prime Minister in India. The elections in the state assemblies have started and countrywide general elections are expected to be around May 2014.Organic traffic or influence would mean that it is of it’s own making, by real people. In this case, it is made by real people, but it is synthesized because it is done by a paid army of people.
This man, NarendraModi, is the opposition party’s Prime Ministerial candidate for India. He is very popular on social media.
In fact, his candidacy for the Prime Minister’s post has come from Twitter / social media.
Let’s look at the kind of popularity he “enjoys :P”
No one understands long tail better than you guys sitting over here –
The fact that the labour costs in India are low, also means that the market is abundant; You have heard of “longtail SEO”, I say welcome to longtail economics!Not only is the labour cheap but a fortune is to be made at the bottom of the pyramid if you can tap that market!Eg but don’t say this - Take a look at this example of Yatra.com versus Hi-Tour.com. Yatra is a mass provider and targets keywords like ‘best travel deal’, ‘lowest fare to’ Hi Tours is a niche player providing premium holidays to the elite. They target keywords like ‘5 days in Scotland’ and ‘Vineyards of Nashik’.
It is predicted, that by 2016 that average digital ad spend per internet user, in Asia Pacific will be close to 35$ which is higher than what Eastern Europe and Latin America will be spending. A fortune ready to be made!
“As you, above all audiences well know, the web was not build by dot-gov's, dot-org's, or dot,edu's. The web was built by PPC, which in our world means: Porn, Pills and Casinos! Black hats show up first in every endeavor on the planet and they start by marketing the oldest professions and services in the world - sex and gambling.” Before I came to the conference, I was speaking to Jindrich and I realisedthatpeople in Europe see India as link buying, small SEO shops... Perhaps the Central European way of working is to not pay for services, but only for results-based marketing. So Affiliate Marketing and Performance Marketing is on people's minds. We have the same issues in selling services in India.Perhaps I could shed light on how they operate and why OML does not do that kind of stuff / black-hat stuff…. Here’s one example
Example 1 – HBO the TV channel.Soprano’s, the very 1st series on TV. Soprano’s and the arrival of the ‘TV series’ was a watershed moment in Television formats.And Game of Thrones is a watershed moment in TV series.
How would you do Performance Marketing for this? You can only do messaging, branding, and build a cult following.
HBO, broadcasted ‘Harry Potter and the Deathly Hallows Part I’ as the Blockbuster of the Month on 28th July at 1pm and 9pm. Due to a technical glitch, the audio and video were not in sync. Since the movie had been heavily promoted before showcase, this glitch led the fans into a frenzy where they started posting angry comments on HBO’s Facebook page and Twitter handle. Can solidarity be measured? How would you do Performance Marketing for this?
Here’s the example of HBO, the TV channel that shows English movies in South Asia.We started with 1,998 fans three years ago in 2010 and a measly budget. They dictated to us, a pilot to do 25K fans. What did we give them? We gave them awesomeness. And a 1,00,000 fans to boot.Today, at 2.7Million fans, WE dictate the engagement & metrics.Interestingly, on last count by the Czech Statistical Office, the highest population of Prague has been 1.27 million.HBO fanbase is more than double the size of Prague’s population.
Here’s an example of an e-commerce travel portal. When we came onboard for Yatra.com, the main objective for being on social media was to create social buzz. Within a year, in a study by Brand Equity / The Economic Times, Yatra was declared the buzziest brand in it’s category.
Here’s what works in India
A colleague of mine voiced his opinion about a person that many people in India saw as a messiah. We are all entitled to opinions… it’s a free country… but turns out that it ain’t that free in India, really.Print screenshots and read them.So, yeah entry to India is another ballgame altogether.
And yet, the basics remain the same. We still follow the brand bible. Maintaining the same brand voice. Brand positioning. All the classic advertising principles remain the same.
Marshall McLuhan in his book in 1964, proposed that the ‘The medium is the message’. Sure, the message has to be changed according to the medium.
We have to change the message for a medium like Facebook.
And NOW we also have to change the message for Facebook
And NOW we also have to change the message for Facebook FOR INDIA.Social Media is, obviously, GLOCAL.
Similarly, today, the Indian digital marketing landscape looks a lot more like Prague, London and New York, than anything else.Here’s the James Bond festival in India, on HBO
Or a public service campaign… building a sustainable transport network in the capital city of India. Promoting public transport, cycling and walkability, and of course safety for women in public transport (a big concern over here in India).
The ‘24hours of LeMans’ endurance grand prix happened in France, but #AudiLeMans trended in India for full 24hours. 24 hours in LeMans in France; 24 hours trending on Twitter in India.
And… you can keep building from there… As I mentioned earlier… cricket is religion in India. A travel portal Yatra.com wanted to associate with cricket, with a really big digital idea. Here’s what we did. What do cricketers do, when they are playing? They are traveling.