This document discusses how media texts represent reality through intentional composition and censorship by producers. It represents someone's concept of existence and codes reality into signs and symbols for audiences. While media limits our direct experience, it allows us to make sense of reality through these artificial representations. Producers position texts in relation to reality, while audiences assess them based on this relationship. Media both extends and restricts our experience by selectively portraying highlights producers choose to fit their parameters. It can influence how we view the world by reinforcing or breaking down prejudices, though audiences know representations are partially fictional. Understanding representation requires considering who produced the text, what is represented, how, why, and the audience's frame of reference.

1. Representation in
the media

2. • Media texts are re-presentation of reality.
• They are intentionally composed, targeted and
censored by their producers.
• Every media from is a representation of someone's
concept of existence. (home video – magazine)
• Everything is codified into a series of signs and
symbols for the audience to read.

3. Two way flow.
• However without media, our perception of the
world/reality would be very limited.
• We as a audience need these artificial texts to
mediate our view on the world (we need media to
make sense of reality).
Two way process:
• Producers position a text somewhere in the relation
to reality and audiences assess a text based in its
relationship to reality.

4. Extension and
restriction
“Reality is constructed and mediated”
• Media extend experience of reality.
• However our experience is restricted; we only see selected
highlights and views portrayed by the producers.
• “producers telescope events and personalities to fit into their
parameters.”

5. Truth or lies
• Media has a major impact on the way we view the
world.
• It can reinforces out prejudice or it can break them.
• Audiences accept that media texts are fictional to on
extent or another
• However we still base our perception of reality on
what we see in the media

6. When understanding representation plays in a media
text you must consider;
• Who produced it?
• Whatwho is represented in the text?
• How is that thing represented?
• Why was this particular representation selected and
what might the alternative have been?
• What frame of reference does the audience use
when understanding the representation?