Social Media 107 How to Successfully Grow Your Business With Twitter


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Social Media 107 How to Successfully Grow Your Business With Twitter

  1. 1. Social Media 107: How to Successfully Grow Your Business with Twitter
  2. 2. Michelle Hummel CEO of… Thanks for joining me today! <ul><li>Web Media Expert: Social Media Agency </li></ul><ul><li>Like Social Media: Business Directory & Ranking Tool </li></ul><ul><li>Send Social Media: Social Media Management Dashboard </li></ul><ul><li>Social Media Matcher:   Social Media Applications Directory </li></ul><ul><li>Web Media University: Social Media Training and Certification </li></ul><ul><li>COMING SOON! </li></ul><ul><li>My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
  3. 3. <ul><li>9th most visited website </li></ul><ul><li>80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience </li></ul><ul><li>The average number of tweets per hour is around 1.3m </li></ul>Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
  4. 4. How to use Twitter for Marketing
  5. 5. <ul><li>Mention: @ Use to reply directly to a user &quot;Glad your shipment arrived @ janesmith !&quot; </li></ul><ul><li>Retweet: easily share a message you like to all your followers instantly </li></ul><ul><li>Private Tweet: start your Tweet with DM or D to direct-message them &quot;DM @ joesmith234 what is your order number?&quot; </li></ul>Twitter Communications How do you like to communicate on Twitter?
  6. 6. <ul><li>The # symbol is used to mark keywords or topics in a Tweet </li></ul><ul><li>It was created organically by Twitter users as a way to categorize messages </li></ul><ul><li>An easy way to group tweets together to be easily searched </li></ul>What are Hashtags? Have you ever used a Hashtag on your Tweets?
  7. 7. <ul><li>Example: VegNews added the hashtag before the word &quot;vegan&quot; in their message. The word is now a link to search results for all Tweets containing &quot;#vegan&quot; in the message. </li></ul>Hashtag Example Have you used Hashtags to market your business?
  8. 8. <ul><li>Events or conferences : “Crystal's presentation was great! #podcincy&quot;  </li></ul><ul><li>Disasters : &quot; # sandiegofire “A shelter has opened up downtown for fire refugees.&quot;  </li></ul><ul><li>Context : &quot;I can't believe anyone would design software like this! #microsoftoffice&quot;  </li></ul><ul><li>Recall : &quot;Buy some toilet paper. # todo &quot; </li></ul><ul><li>Quote: &quot; Great minds discuss ideas. Average minds discuss events. Small minds discuss people.&quot; ~Eleanor Roosevelt  #quote </li></ul>Example Hashtag Uses Do you have more ideas for Hashtag uses?
  9. 9. <ul><li>Target your audience : teach social media? #socialmedia will help you reach your target audience </li></ul><ul><li>Get Retweeted : put your message in front of likeminded people </li></ul><ul><li>More Followers: likeminded people will follow you </li></ul><ul><li>Popularity: words that become very popular are often hot “Trending Topics” </li></ul>Hashtags Grow Your Business Can you think of good reasons to use a Hashtag?
  10. 10. Business Ideas for Twitter
  11. 11. <ul><li>ComCast offers a friendly Twitter customer support option, they even use a real person’s photo instead of the company logo </li></ul>ComCast Customer Support
  12. 12. <ul><li>JetBlue offers Twitter-based customer service notice, they even provide the customer support number for more concerns </li></ul>JetBlue Customer Support
  13. 13. <ul><li>Dell has created a number of Twitter profiles, each meant for different types of deals DellOutlet posts recent refurbished Dell computer offers. It was reported they banked $3,000,000 from Twitter related sales </li></ul>Dell Outlet
  14. 14. <ul><li>Group of Twitter people with a common interest </li></ul><ul><li>It’s like Facebook or LinkedIn groups for Twitter </li></ul><ul><li>Search by keyword to find others to connect with </li></ul><ul><li>You can start and market your own Twibe </li></ul><ul><li>Who is your target market? Join that Twibe and start building relationships! </li></ul>Twibes What Twibe keyword can help your business?
  15. 15. <ul><li>Directory of Twitter users searchable by keyword </li></ul><ul><li>Easily find and follow people with similar interests or your target market </li></ul><ul><li>Engage in valuable conversations </li></ul><ul><li>Connect with the most influential people </li></ul><ul><li>Grow your business by partnering with influencers </li></ul>WeFollow What Twitter users could be influential for you?
  16. 16. <ul><li>A real-time online chat room for Twitter </li></ul><ul><li>Start sending and receiving tweets about your topic choice </li></ul><ul><li>Follow hashtags like #socialmedia and join in on conversation, build relationships and learn </li></ul>TweetChat How do you jump start Twitter conversations?
  17. 17. <ul><li>Real time targeted twitter marketing engine </li></ul><ul><li>TwitHawk searches Twitter and generates a list of the best tweets for you to respond to </li></ul><ul><li>Find people talking about your keyword </li></ul><ul><li>Reply to targeted conversations easily </li></ul>TwitHawk How do you find the right Twitter conversations?
  18. 18. <ul><li>Auto Tweet a welcome message to your followers </li></ul><ul><li>Setup targeted keywords and auto follow users </li></ul><ul><li>Monitor multiple Twitter streams and reply easily from one inbox </li></ul>SendSocialMedia How do you monitor your Twitter account?
  19. 19. How do I find the right Twitter tools? Introducing Social Media Matcher
  20. 20. Must Have Social Media Tools for Twitter
  21. 21. <ul><li>Share your Twitterstream with your fans on Facebook </li></ul><ul><li>Gives them an easy way to follow you on Twitter </li></ul><ul><li>Introduce them to your Twitter account </li></ul><ul><li>Easy installation, free service! </li></ul>Twitter For Fan Pages Do you have your Twitterstream on Facebook?
  22. 22. <ul><li>See how many people saw your Tweet and who they were </li></ul><ul><li>Run a free report for your hashtag, link or brand name </li></ul><ul><li>Find out the number of unique users who saw your Tweet </li></ul>TweetReach Do you monitor the effectiveness of your Tweets?
  23. 23. <ul><li>Backup your entire Twitter account into a CSV. File </li></ul><ul><li>Save your Tweets, followers and people your following in just a few minutes </li></ul><ul><li>Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens </li></ul>Tweetake How do you store your Twitter information?
  24. 24. <ul><li>Check the power of your Twitter profile compared to millions of other users </li></ul><ul><li>Get an instant grade and report </li></ul><ul><li>Monitor your grade to see how you are improving </li></ul>TweetGrader How do you monitor your Twitter success?
  25. 25. <ul><li>Easily clean up your Twitter account to remove those people who do not follow you back </li></ul><ul><li>Improve your ability to follow others by lowering you following to follower ratio </li></ul>JustUnfollow How do clean up your Twitter account?
  26. 26. <ul><li>Easily add a retweet button to your blog </li></ul><ul><li>Let your fans easily post your content to their entire network </li></ul><ul><li>Grow your social network fast </li></ul>Topsy Retweet Button Could you benefit from more Twitter followers?
  27. 27. Takeaways <ul><li>What Twibes can you join to start engaging with your target audience? </li></ul><ul><li>What tools can you start using to reach your target audience? </li></ul><ul><li>Who are the Twitter influencers that can help grow your business? </li></ul><ul><li>How do you plan on staying educated about social media? </li></ul>
  28. 28. Continuing Education <ul><li>Introducing </li></ul><ul><li>Social Media Toolkits Directory </li></ul><ul><li>Social Media Case Studies Library </li></ul><ul><li>Social Media Book Reviews </li></ul><ul><li>Social Media 40 Chapter Book </li></ul><ul><li>8 Modules of Social Media Video Training </li></ul><ul><li>Social Media National Events Calendar </li></ul><ul><li>Access to all my recorded Webinars </li></ul><ul><li>Ability to get Social Media Certification </li></ul>
  29. 29. Special Limited Offer Today Only <ul><li>1 Month WMU FREE (non-certification) </li></ul><ul><li>1 Hour FREE One-on-One Marketing Consultation </li></ul><ul><li>3-5 page Social Media Analysis Report </li></ul><ul><li>Total Value = *$550 FREE </li></ul><ul><li>*Be sure to signup for this offer before you leave! </li></ul>*4 month minimum membership required
  30. 30. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media University </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>