Understanding Social Media


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Understanding Social Media

  1. 1. Understanding Social Media Presented by Kim Stiglitz & Jill Bastian VerticalResponse Marketing Team Members Follow Us: VR4smallbiz Webinar hashtag: #vrwebinar
  2. 2. Agenda <ul><li>Overview of social media </li></ul><ul><li>Best practices for social media </li></ul><ul><li>Tips for success for those with limited time </li></ul>Page | VerticalResponse, Inc.
  3. 3. What is Social Media? <ul><li>Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue </li></ul><ul><li>Social networking now accounts for 22% of all time spent online in the US. </li></ul><ul><li>A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. </li></ul><ul><li>Twitter processed more than one billion tweets in December 2009 and averages almost 95 million tweets per day. </li></ul><ul><li>Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. </li></ul><ul><li>The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. </li></ul><ul><li>*stats courtesy of Wikipedia </li></ul>Page | VerticalResponse, Inc.
  4. 4. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis - Involver
  5. 5. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis – Involver
  6. 6. Get Started with Social Media – One step at a time <ul><li>You do not need to be everywhere! </li></ul><ul><li>Save time by getting the most out of your social presence </li></ul><ul><li>Choose the Social Media networks where your customers are </li></ul><ul><li>Pick 2-3 Social Platforms & focus in building from there </li></ul><ul><li>Twitter, Facebook, LinkedIn, Blogs, Foursquare, YouTube </li></ul>Page | VerticalResponse, Inc.
  7. 7. Facebook – The World is Obsessed Page | VerticalResponse, Inc. http://vimeo.com/20198465
  8. 8. Facebook – For Your Business <ul><li>Create a Facebook Page – must use different email addy than your personal profile! </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul><ul><li>Get Tips & Best Practices </li></ul><ul><ul><li>http://www.facebook.com/FacebookPages </li></ul></ul>Page | VerticalResponse, Inc.
  9. 9. Facebook – Build a Good Page & They Will Come Page | VerticalResponse, Inc.
  10. 10. Facebook – Gain Likes Page | VerticalResponse, Inc. Use email to engage people to like your page Use social sharing to expand the reach of your messages
  11. 11. Facebook – Incorporate an opt-in form Page | VerticalResponse, Inc. Use an opt-in form on your FB Page to grow your email subscriber list
  12. 12. Facebook – Track Your Success with Insights Page | VerticalResponse, Inc.
  13. 13. Facebook – More Examples Page | VerticalResponse, Inc.
  14. 14. Facebook – Build a Community of Interaction Page | VerticalResponse, Inc. <ul><li>Encourage a Community Environment: </li></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Talk to your customers </li></ul></ul><ul><ul><li>Include Calls to Action in Your Posts </li></ul></ul><ul><ul><li>Rely on Facebook Insights to gauge the success of your page & develop a plan </li></ul></ul><ul><ul><li>Update on the go, schedule posts (Hootsuite) to save time! </li></ul></ul>
  15. 15. What does Twitter do for businesses? <ul><li>As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. </li></ul><ul><li>Often, there is already a conversation about your business happening on Twitter. </li></ul>Page | VerticalResponse, Inc.
  16. 16. Twitter Lingo – What Does It Mean? <ul><li>Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol: &quot;Glad your shipment arrived @ janesmith !&quot; </li></ul><ul><li>Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. </li></ul><ul><li>Hashtag (#) : Users often prepend # to words in their Tweets to categorize them for others: </li></ul><ul><li>Check out our new products for the Fall: http://t.co/link2 #fallsale </li></ul><ul><li>Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. </li></ul>Page | VerticalResponse, Inc.
  17. 17. Twitter Best Practice Tips <ul><li>Share. Share photos & behind the scenes info about your business. Users come to Twitter to get and share the latest, so give it to them! </li></ul><ul><li>Listen. Regularly monitor the comments about your company, brand, and products. </li></ul><ul><li>Ask. Ask questions of your followers to glean valuable insights and show that you are listening. </li></ul><ul><li>Respond. Respond to compliments and feedback in real time </li></ul><ul><li>Reward. Tweet updates about special offers, discounts and time-sensitive deals. </li></ul><ul><li>Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. </li></ul><ul><li>Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers. </li></ul><ul><li>Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? </li></ul>Page | VerticalResponse, Inc.
  18. 18. Tools for Twitter Success <ul><li>Hootsuite, Tweetdeck: </li></ul><ul><ul><li>Search for brand name, keywords & hashtags </li></ul></ul><ul><ul><li>Schedule tweets & have members of your team collaborate </li></ul></ul><ul><ul><li>Update multiple social media platforms in one place </li></ul></ul><ul><li>Trendistic: find useful twitter trends and hashtags </li></ul><ul><li>Tweetstats & Social Mention </li></ul><ul><li>Twitter Share Buttons for your website, blog & emails enables content sharing </li></ul><ul><li>VR Social Sharing Feature </li></ul>Page | VerticalResponse, Inc.
  19. 19. Tips to Increase Twitter Engagement <ul><li>Listen! </li></ul><ul><li>Make the most out of every tweet: </li></ul><ul><ul><li>Use hashtags (#) </li></ul></ul><ul><ul><li>Be relevant & timely </li></ul></ul><ul><ul><li>Don’t be too promotional </li></ul></ul><ul><ul><li>Follow others and RT often </li></ul></ul><ul><li>Ask questions & initiate a dialogue </li></ul><ul><li>Respond to Customer questions & support issues openly </li></ul><ul><li>Be patient; measure engagement ( RT’s mentions, follower retention) not only follower count </li></ul>Page | VerticalResponse, Inc. Photo courtesy of shutterstock
  20. 20. Social Media Resources Page | VerticalResponse, Inc. <ul><li>Hootsuite, Facebook Insights </li></ul><ul><li>Mashable.com http://ow.ly/3zvgz </li></ul><ul><li>American Express Open Forum http://ow.ly/3zuTU </li></ul><ul><li>VerticalResponse Marketing Blog http://ow.ly/3zuDj </li></ul><ul><li>VerticalResponse LinkedIn Group http://ow.ly/3zv3f </li></ul><ul><li>Social Media Guides http://ow.ly/3zvuy </li></ul><ul><li>North Social – customize FB page with Apps http://northsocial.com/ </li></ul>