4. Preparation needs to be made in these
three areas:
Material
Audience
Yourself
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5. How many will be there?
What is their status range?
How does your material and message relate to your
audience?
Do they know about the product/service?
How much more do they need to know?
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6. Many presentations fail, not because
the presenter is weak, but because the
material is disorderly.
Communicate the shape of your
thinking
Keep it simple
Avoid Jargons
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7. People will only be persuaded by ideas that interest
them.
Here is a simple four point structure will help you
engage with your audience
Situation Problem Question Response
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8. Adapt the following pyramid:
Engage with the
audience
Appreciate their point of view
Start with a familiar subject/situation
State the situation that
audience wants to hear
MORE
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9. Your product/service is your situation. Your presentation
should solve the following “PROBLEM”
Something has
gone wrong
Something could change
(upgrade)
Something has
changed
Something new
has arisen
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10. The problem causes the listener to ask questions.
Situation
• Stable
• Agreed
• Status Quo
Problem
• Something has gone
wrong
• Something could
change
• Something has
changed
• Something new has
arisen
Question
• What do we do?
• How do we
prepare for it?
• How do we
adjust to it?
• What can we do?
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11. Exciting presentations bring ideas alive!
The following will add “spice”
IMAGES
EXAMPLES
STORIES
HUMOUR (be very careful, no to hurt someone’s sentiments)
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13. You speak more with your EYES than your voice.
Look at the audience’s eyes throughout the presentation.
Avoid focusing on only one person.
Looking at the audience’s eye, shows that you are
CONFIDENT and know your SUBJECT MATTER.
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14. SMILING will help you win over your audience.
A smiling presenter always has an edge over others.
Smile shows you are happy to be there .
It adds warmth to your personality.
Which of these two presenters will make a better impact?
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15. Too much or too little
gesture? Which one is
better?
Keep your gestures open.
Do not cross your arms
Do not put your hands
behind your back
Do not put your hands in
pockets too much.
No pointing fingers.
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16. Movement is the most tricky of them all.
Should you stand still or move about the
room?
Moving about the room is a good option.
Do not rock on you feet .
Avoid swaying your body from time to
time.
You may also pat your audience , when
they respond positively.
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17. End With A Bang, Not With A Whimper!
It should bring your presentation full circle .
It should reinforce your key messages.
People tend to recall best what they hear last.
So prepare and rehearse your conclusion with special care.
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