4. “IF YOU WANT SOMEONE TO REMEMBER YOUR MESSAGE –
IN A PRESENTATION, AN ARTICLE, OR A REPORT–
TELL THEM A STORY.”
—RACHEL GILLETT, FAST COMPANY
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5. Revealing key points
one at a time enhances
comprehension.
Our mission
To help people easily create
compelling presentations
using templates.
INTRODUCTION
Let us share some favorite tips
for telling your story effectively.
Select from a rich assortment of animated slide
layouts to consistently convey the right message
and make the right impression.
What story do you want to tell?
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6. “How much text
should I use?”
Consider when you give
a paper handout in a
meeting—everyone’s head
goes down and they read,
rather than staying
heads-up and listening.
“But this is important to the
understanding of the story”
Avoid using sentences
that will already be used
when talking
“More words,
less sentences”
Focus on action words
that will enhance the
viewer experience
PREPARE Build your story first, then define which layouts and graphics will
best help visualize each slide’s message
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7. USE TRANSITIONS
& SECTION DIVIDERS
TIP
To keep the audience focused, always use the same
transition before a new topic
Consistency helps viewer see connections in the story –
use same layout and design for individual sections and
give your audience a mental check-point.
!
8. Understand
your brand
and audience;
speak in an
authentic voice
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Get your facts
straight with
5 W’s
The power
of specifics,
details, and
imagery
Show,
don’t tell
Know the
end at the
beginning
THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps
1 2 3 4 5
Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
9. VISUALS ADD A COMPONENT TO STORYTELLING
THAT TEXT CANNOT | SPEED.
Images are another element that can drive your point home even more
A
C
T
10. 10 10
1
PREPARE
Why does this matter to your audience?
Where are you taking them?
Understand your brand
and audience; speak in
an authentic voice
11. DEFINE
Who | What | Where | When | Why
Get your facts straight
with 5 W’s
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12. 12
3
SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste.
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
Images are a great tool
for showing context
13. 13
ENGAGE
Visualize key messages
A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics
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Show, don’t tell
14. 14
LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points
Know the end
at the beginning
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15. TAKEAWAY
What do you want them to remember?
INSPIRE
Get them excited about what’s to come
ACTION
Build your presentation and give us your feedback
if this was helpful to you.
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