บทที่ 2 การจัดตั้งธุรกิจ

1. LOGO
2

2.  1
 2
 3
 4

3. 1.
2. P11-P110
3. P111-P120
4. P121-P130
5.
6. P131-P149
29 2559
3 31 (
)

4. 




 www.themegallery.com

5. 




6. www.themegallery.com

7. (Partnership)
2

8. 2
1)
2)
•
•
www.themegallery.com

9. ( )
1.




10. ( )


 30

www.themegallery.com

11. ( )
2.
2
2.1



www.themegallery.com

12. ( )
2.2


www.themegallery.com

13. o
o
o
o

14. 2
www.themegallery.com

15. • •
• •
• •
• •
• •

16. 




www.themegallery.com

17. ( )





www.themegallery.com

18. (Corporation)
2



19. o 3
o
5
o
o
o
o

20. (Corporation)
o o
o o
o o
o o
o o
o

21. 1) 3
2)
3)
4)
5)
25

24. •
15
•
•
• www.themegallery.com

25. o
3 4
o
o

26. (Joint venture)




27. (Franchise)

2
(Franchisor)
(Franchisee)
 2

www.themegallery.com

28. 3
1.
1.1 (Logo)
(Brand)
1.2
1.3 www.themegallery.com

29. ( )
2.
3.
3
3.1 (Franchie Fee)
3.2 (Royaltywww.themegallery.com

30. Franchisees
 1 -
1,500,000
 2
25,000
 3
790,000
 4 100%
44,500
 5 www.themegallery.com