3. Functions of Management
• The process of achieving company goals
effectively and efficiently by engaging in the
six major functions of planning, organizing,
staffing, directing, co-ordinating &
controlling of company’s resources is Called
as Management.
• Resources include:
Human resources e.g. employees
Financial resources e.g. bank loan or
investment from shareholders
Physical resources e.g. machinery,
inventory
Information resources e.g. knowledge
5. Company Goals
• Every company has its company goals.
• E.g. The basic goal of Walt Disney is to promote the happiness and well-
being of kids and families by inspiring them to join the company’s
activities in creating a brighter tomorrow. (sources:
http://thewaltdisneycompany.com/citizenship)
• Other examples of company goals include:
• Maintain growth of 10% net profit for each year.
• Provide reliable products to customers.
• Establish favourable image with public
• Manager therefore makes use of a company’s resources to efficiently and
effectively achieve the company goals with the help of Functions of
Managements.
6. Planning
Planning involves setting goals
of the company and establishing
a plan or strategy to achieve
these goals.
• To coordinate human resource
• To reduce uncertainty in
operation
• To reduce overlapping and
wasteful activities
• To Setup and achieve overall goal
of organization
Reasons for Planning
7. Importance of Planning
• It provides directions for
achievement of goals
• It reduces the risk of Uncertainties
• It helps in increasing the overall
efficiency of the organization
• It helps to ensure optimum use of
available resources
• It helps in improving moral of the
employees
8. Planning process
1. Setting
company goals
2. Listing
alternative ways of
achieving the
goals
3. Selecting best
way to achieve the
goals
4. Developing
plans to pursue
chosen alternative
5. Putting plans
into action
9. Organizing
• Organizing is the process of
allocating and arranging the
resources of the company such
as employee, facilities and
equipment, finance, to achieve
the goals of the company.
• Organizing in correct order is an
art to increase the efficiency of
the organization.
10. Importance of Organizing
• Maximum work in minimum possible time
• Optimum utilization of available resources
• Proper organizing leads to Specialization in
different units of organization
• It Increases the efficiency of the employees.
• It facilitates proper distribution of Authority
as well as Responsibility
11. Organizing Steps
1. Determine the
specific activities
needed to
implement
2. Group these
activities into a
logical sequence
3. Assign work to
specific
employees and
provide resources
required
4. Coordinate the
work of different
groups and
employees
5. Evaluate the
results or
organising
process and make
appropriate
adjustment
12. Staffing
The staffing function of management controls all recruitment and
personnel needs of the organization. The main purpose of staffing is to
hire the right people for the right jobs to achieve the objectives of the
organization.
13. Importance of staffing
• Staffing helps in maintaining smooth human relationships in the
organization which turns to be key to success
• Staffing has the long term effect on the efficiency of the organization
• It helps in selection of best person for the respective job
• It helps in providing job satisfaction to the employees
• It provides the organization with efficient an skill full employees
resulting in achievement of organizational goals
14. Departmentalisation of staff by Function
• To divide an organisation into separate units according to their key
function performed in the firm. E.g. Production, Marketing, Finance, etc.
• Advantages
• Easier to lead and control
• Resources can be allocated by departments
• Disadvantages
• Lack of communication between departments
• Employees become narrow specialists
15. Directing
• Directing is a process in which the manager instructs, guide and
oversees the performance of the workers to achieve
predetermined goals.
16. Importance of Directing
• Provides positive and dynamic
leadership
• Provides maximum opportunities
• Provides proper motivation of
personnel
• Ability to command people
• Effective directing function brings
Stability & Balance
• Proper Direction Leads to
Efficient & Effective use of
resources
17. Co-ordination
• Coordinating function of
the management consists of inter-relating the
various parts of the work as well as the work
of different departments. It involves
coordinating the various job roles and
responsibilities of the employees so that they
have good relationship with the co-employees
while delivering the output.
18. Importance of Co-ordination
• Co-ordination enhances team efforts
• It acts as a creative force for achievement of desired results
• Co-ordination ensures optimum use of resources
• Well coordinated work enhances team spirit as well as efficiency
of employees
• It acts as a motivational force for the employees which brings in
creativity & inovation
19. Controlling
• Controlling is a managerial function which
ensures the effective & optimum use of
organizations resources so as to achieve
planned goals.
• Controlling is the process of evaluating and
correcting individual performance to ensure
that outcomes conform to the standard set
before
21. Illustrative Example for the Control Process
Step 1
• Setting
Standard
Step 2
• Measuring
actual
performance
Step 3
• Comparing
actual
performance
with standard
Step 4
• Taking
corrective
action
Monthly sales target set by Sales Directors. Sales managers are then required to achieve
the sales target.
At the end of each month, the sales figure of each manager is recorded so total
monthly sales levels can be determined.
Compare monthly sales total to sales target to see if any deviation.
If monthly sales are significantly below the target, the Sales Director should reduce the
target if it is unrealistic for the managers to achieve or do more promotion to stimulate
the sales.
If, on the other hand, monthly total are significantly high, which may indicate the target is
too easy to achieve, then the Sales Director should increase the target total.
22. Importance of Controlling
• Coping with uncertainty because of the standard set in advance,
managers can react quickly to any sudden events.
• Detecting irregularities such as poor quality, cost overruns etc. and
managers can take remedial action as soon as when it arises.
• It facilitates Coordination between departments
• It ensures efficient use of resources
• It Helps to improve overall Corporate Image
23. Evaluation & analysis
• Q.1__________ Function of management is concerned with inter
relating different parts of the work.
a. Planning
b. Controlling
c. Co-ordination
26. Q.2 __________ Function of management is concerned with the reduction of
wastages by taking corrective steps.
a. Controlling
b.Staffing
c. Co-ordination
Q.3 Staffing Function of Management is related with_________
a. Selecting best raw material for production
b. Selecting best Candidate for particular job
c. Giving Directions to Complete the job
28. Well Done! That’s a Correct Answer..!
Move To the Next Question No.3
Move To the Next Question No.4
29. Q.4 Planning Function Deals with Following
a. Setting up Organizations Goal
b. Giving Directions to lower level management
c. Recruitment of people in organization
Q.5 __________ is the Process of allocating the resources.
a. Directing
b. Controlling
c. Organizing
This session aims to provide students with a fundamental understanding of the importance and roles of management.
Teacher introduces the four key management functions to students.
Teacher introduces the basic process of management and management functions. Details will be discussed in the later lessons.
Teacher explains what are company goals by using Walt Disney as an illustration. The Walt Disney Company is a market oriented corporation that its sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product. The unique ability of Walt Disney to capture their customers’ hearts is what distinguish them from other companies and makes them successful in the industry . (source: http://thewaltdisneyco.blogspot.hk/2011/09/chapter-2-strategic-planning-for_11.html)
This session introduces the first function of management – planning.
Teacher explains SMART is an acronym of the 5 criteria for setting goals including specific, measurable, achievable, relevant and time-based tool used by a company.
Teacher explains the steps of planning.
Setting company goals – Decide the SMART goal to achieve.
Listing alternative ways of achieving the goals – list as many available alternatives as possible for achieving those goals.
Selecting best way to achieve the goals with consideration of resources available – an evaluation of alternatives is conducted and the best alternative is selected.
Developing plans to pursue chosen alternative – develop strategic (long-term) and tactical (short-term) plans for achieving for the selected goal.
Putting plans into action – take actions to work out the plans.
This session introduces the second function of management – organising.
Teacher explains the steps involved in organising.
Teacher explains the different implications depicted in an organisation chart.
Teacher explains the concept of departmentalisation and its advantages and disadvantages.
This session introduces the third function of management – leading.
Teacher explains the concepts of leading.
This session introduces the forth function of management – controlling.
Teacher explains the concept of controlling which is the process of 1. establishing standard; 2. measuring actual performance; 3. comparing actual performance with standard; and 4. taking action to correct deviations.
Teacher further explains the importance of controlling by using an illustrative example.