How To Scale a Clothing Brand In 6 Months From Scratch

1. Client: Abey Khamosh
Nature of Business: eCommerce Store for Fashion & Accessories
Website: https://abeykhamosh.com/
Campaign Type: Social Media Management + Remarketing
About Company
They are fashion & lifestyle brand products across apparel, home and accessories, shipping
product all over India.
The Project Challenge
 Brand Name
 Website Designing & Development
 Start with low budget on social media
 Target is 30-40 orders per day under that budget
 Shipping Issues
Our Solution & Results
Step 1 – Brand Name
Now every business starts with a name so it should be short, crispy & people can remember it
and most important it’s domain availability as you know all beautiful properties are already
occupied. So with them we brain storm the brand name for 3 days but all in vain.
So next day he told us they bought a domain last year - name abbey khamosh but very
skeptical to use this as brand name.
So we convince them to use it for this website it will work. And it’s working now people can
remember it easily plus now they have 500+ search impression with brand name just in 6 months.
Step 2 - Website Designing
Customer wanted to go website live ASAP & have limited budget for website so we suggested
them to start with Shopify, it’s very fast, reliable, cheap & widely used in startup ecommerce
websites platform. We design the website & customised according to customer needs.
Step 3 – Social Media
Now comes the promotions we choose social media based on our past experiences for fashion
category - Facebook & Instagram is best.
First we created our ideal customer profile to start marketing with t-shirts having just ₹ 1200/day
budget. First day we generated 15 orders so this gives them confidence.
We increase the budget ₹ 5000/days and hit 208 orders mark in week. For first month we
generated around 1,173 orders worth Rs. 8 Lakh by spending just ₹ 90K.
So currently we are generating 35-40 orders per day for our client.

2. Step 4 – Shipping
Shipping is segment which eats our margin as in India people prefer Cash on Delivery (COD)
many customer simply do not care after they order online as they don’t have to pay upfront.
Plus shipping guy sometimes don’t deliver the order even when customer is waiting for order.
For first month we have around 35% return rate. So we customise the cart options to remove fake
orders & ask them to take follow-ups with customer whose order delivery is failed.
By implementing this strategy we minimize the return by 8-9%.
Summary –
In last 6 months we generated - ₹ 5,034,083.15 in revenue - by spending approx. 7 Lakh.