AF Enterprise is a Mumbai-based kids wear manufacturer specializing in products like Baba suits, Babla shirts, and Modi kurtas. It has two manufacturing units with 38 employees and was established in 2005. Its mission is to provide high-quality, innovative apparel that delivers value to customers. Marketing strategies include telephonic marketing, event participation, direct shop visits, and social media. Sales have grown steadily from 2010-2015. Strengths include product quality, breadth of offerings, and distribution channels, while weaknesses include low brand awareness, seasonal challenges, and lack of self-fabric.

1. AF. Enterprise
Presented by :-
Muhammad Alim
MBA 4th Sem
Enroll. No. IU1555550018
A
F

2. Index
• Company Profile
• Mission and Vision
• Product
• Business Strategy
• Marketing Strategy
• Manufacturing Process
• Sales Growth Rate
• SWOT Analysis

3. Company Profile
• AF garment is a Bombay base company It is specialist in kids wear
such as Baba suit, Babla, Modi Kurta, Jacket etc. It have two
manufacturing unit both are working in Mumbai with the thirty eight
employee. It established in December 2005 by Tajammul Husain.
• There is nothing quite like the feel of a A.F. Fashions custom made
Baba suit. Our suits are crafted in a time honored process in our own
manufacturing unit. Our garments are created with a keen eye on
fashion, always keeping the design fashionable yet pooling into the
experience of our heritage. The Flavor was decided according kids eye
viewer from the very beginning “Perfection, Splendor and Elegance”
as a perfect suit never goes out of style.
.

4. Mission:-
• Our mission is to delight and offer high-quality, innovative and
smooth stitching apparel that will provide substantial returns to
our customer.
• To become a India’s largest garment manufacturer and be ranked
amongst the top garment manufacturers in the India in terms of
quality, service standards and ultimately customer satisfaction
Vision:-
Slogan:-
To work hard with fun

5. Product
AF garment manufacturing only kids product such as Baba suit,
Babla shirt, Modi Kurta , Jacket as well as kids jeans paint.

6. Business Strategy (B2B):-
AF. Garment provide facility to the only retailer
that if they did not able to sale more than 40% within one year then company will return
product at the same price.
AF.
Garment
The company provide latest
fabric style, design and color
for attracting to customer.
Building good relationship
with the trader and
Retailer through the long
term credit at low profit.
To acquiring small
manufacturer and
purchasing unsold able product

7. Marketing Strategy:-
There are few strategy which is using by AF. Garment for the increase
sales and creating high revenue.
1- Telephonic marketing
2- Event Participate
3- Direct visit on shop
4- Facebook marketing
5- News paper ad

8. Manufacturing Process:-
M.P.

9. Sales Growth Rate:-
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2010-2011 2011 -2012 2012 -2013 2013 -2014 2014 -2015
Profit Chart

10. SWOT Analysis:-
Channel Of Distribution
Price
Smooth Stitching
Wide Breadth Of Product
Seasonally
Low awareness About the
Brand
Low variety Volume
Do not have self fabric
 National Expansion
 Acquisition/Partnership
 Establish self Retail Store
 Self Fabric
 Government Regulation
 Easy to Imitate
 New Entrant
Increasing Product Cost
Strength
Weakness
Opportunity
Threats

11. Thank You