Katie Bidus July 12, 2016 Instructor: J. Attmann FADA – Mondays 12:30PM Career Research Assignment Job Title: Visual Merchandiser Education and Training 1. Based on job descriptions, it looks like companies want a high school diploma or GED, 1 – 2 years of design or display experience and/or a design or interior design degree from an accredited institution. Job Skills, Talents, Experience 1. Special skills and personality traits include an understanding of marketing; great communication skills; attention to detail; knowledge of what is in fashion; understanding the budget for displays and marketing materials and the ability to design something great within the budget; knowledge of how to make a display that is aesthetically pleasing and ability to present things and put them together; a creative mindset with a background in design and knowledge of color theory. It would need to be someone who does not mind working late at night or early in the morning since the displays are done when the customers are not there. 2. Being at The Art Institute is great experience because we take color theory and design classes. Volunteering to set up displays for nonprofit organizations at their events is another way to gain experience. 3. I enjoy designing displays and have a good eye for making presentations look good. Throughout grade school I always enjoyed designing my presentations and poster boards creatively so I think I would like this job. Earnings 1. The average salary in Denver is $32,595 annually (Glassdoor.com). A starting salary in New York City is $30,000 a year (Complex.com). The average salary in Chicago is $29,000 annually (Indeed.com). The national average is $31,320 annually (Glassdoor.com). 2. It seems that compensation is based on performance and other factors including education level, experience, and possibly the need to travel between store locations. Employment and Typical Day 1. Growth potential for this position includes moving from a junior to senior level position or becoming a manager. 2. Typical responsibilities include traveling to different store locations if it is a chain store; full merchandising and display creations and changes; daily styling of mannequins; maintaining relationships with store personnel; managing events and presentations; creating store visit reports; and managing shop opening merchandising process. 3. The most challenging thing would be keeping the displays looking new and fresh. Typically store windows are not that big so there is not a lot of space to work with. I think it would also be tough to work odd hours like late at night. Conclusion 1. I learned that the salary for this position isn’t as high as I would expect. There is a lot more to this job including making reports and working with a team than what I originally thought. From first glance, I would assume this position is mostly independent work but based on my research it looks like a lot of teamwork. 2. I do not think this would be a go ...

1. Katie Bidus
July 12, 2016
Instructor: J. Attmann
FADA – Mondays 12:30PM
Career Research Assignment
Job Title: Visual Merchandiser
Education and Training
1. Based on job descriptions, it looks like companies want a
high school diploma or GED, 1 – 2 years of design or display
experience and/or a design or interior design degree from an
accredited institution.
Job Skills, Talents, Experience
1. Special skills and personality traits include an understanding
of marketing; great communication skills; attention to detail;
knowledge of what is in fashion; understanding the budget for
displays and marketing materials and the ability to design
something great within the budget; knowledge of how to make a
display that is aesthetically pleasing and ability to present
things and put them together; a creative mindset with a
background in design and knowledge of color theory. It would
need to be someone who does not mind working late at night or
early in the morning since the displays are done when the
customers are not there.
2. Being at The Art Institute is great experience because we
take color theory and design classes. Volunteering to set up
displays for nonprofit organizations at their events is another
way to gain experience.
3. I enjoy designing displays and have a good eye for making
presentations look good. Throughout grade school I always
enjoyed designing my presentations and poster boards creatively
so I think I would like this job.
Earnings
1. The average salary in Denver is $32,595 annually

2. (Glassdoor.com). A starting salary in New York City is $30,000
a year (Complex.com). The average salary in Chicago is
$29,000 annually (Indeed.com). The national average is $31,320
annually (Glassdoor.com).
2. It seems that compensation is based on performance and other
factors including education level, experience, and possibly the
need to travel between store locations.
Employment and Typical Day
1. Growth potential for this position includes moving from a
junior to senior level position or becoming a manager.
2. Typical responsibilities include traveling to different store
locations if it is a chain store; full merchandising and display
creations and changes; daily styling of mannequins; maintaining
relationships with store personnel; managing events and
presentations; creating store visit reports; and managing shop
opening merchandising process.
3. The most challenging thing would be keeping the displays
looking new and fresh. Typically store windows are not that big
so there is not a lot of space to work with. I think it would also
be tough to work odd hours like late at night.
Conclusion
1. I learned that the salary for this position isn’t as high as I
would expect. There is a lot more to this job including making
reports and working with a team than what I originally thought.
From first glance, I would assume this position is mostly
independent work but based on my research it looks like a lot of
teamwork.
2. I do not think this would be a good career for me. I could see
myself doing this as a job while I am first starting out but
wouldn’t want to make a career out of it. I do not like to work
late at night or early in the morning and I want a career that I
can work during the day and interact with my customers.
3. I would like to know if companies typically have a set way of
designing their displays or if it is more based on the designer of
the display being creative in their own way.
Works Cited

3. Visual Merchandiser. (n.d.). Retrieved July 18, 2016, from
https://furniturerow.bamboohr.com/jobs/view.php?id=139
DeLeon, J. (n.d.). 10 Entry-Level Jobs In The Fashion Industry
- 8. Junior Visual Merchandiser. Retrieved July 18, 2016, from
http://www.complex.com/style/2012/01/10-entry-level-jobs-in-
the-fashion-industry/junior-visual-merchandiser
Salary: Visual Merchandiser. (n.d.). Retrieved July 18, 2016,
from https://www.glassdoor.com/Salaries/visual-merchandiser-
salary-SRCH_KO0,19.htm
Visual Merchandiser Salary in Chicago, IL. (n.d.). Retrieved
July 18, 2016, from http://www.indeed.com/salary/q-Visual-
Merchandiser-l-Chicago,-IL.html
PT Visual Merchandiser - Chicago. (n.d.). Retrieved July 18,
2016, from
http://www.pcrecruiter.net/pcrbin/reg5.aspx?i1=WEBGUEST
Visual Merchandiser Job Information. (n.d.). Retrieved July 18,
2016, from
https://nationalcareersservice.direct.gov.uk/advice/planning/job
profiles/Pages/VisualMerchandiser.aspx
Running Head: Milestone Two: Internship Activity 1
Milestone Two: Internship Activity
IT 210
Southern New Hampshire University
April 10, 2017

4. Before starting an online store or a business site in general, one
need much time to think of about what product to sell, conduct
market analysis for niche competition, and find out how you
will want your site or online store to develop. These are very
important factors to consider as this will help you to determine
your product brand you will be selling to the public.
Meanwhile, Harrison Kirby needs to buy a matching domain
name in advance to brand the products he will be selling. More
so, domain name registration should be done in advance to build
an online shop and careful examination is needed when
choosing a domain. There are companies such Fiverr.com, a
great place to paid lower price to professionals who can assist
research credible and excessive traffic generation and
Alexander high level domain that will speed up your online
store ranking to increase store traffic to increase sales.
After many research activities and study of Harrison service
needs, I have come out with some suggestions that will help
Harrison Kirby runs a Golf Shop.
My Proposed Companies Overview
Shopify Company: Shopify is an E-commerce platform company
by Canadian, with headquartered located in Ottawa, Ontario.
The company was founded in 2004, and they concentrated in the
development of computer program for online stores and retail
point-of-sale (POS) system. When the company was founded its
program were depended on Snowball which software developed
their previous inventors. The company’s mission is to ‘Make
Commerce Better for Everyone.” Shopify system is very easy
and flexible to used compared to other companies like,
Bigcommerce, Evolution, Magento, and many other. The

5. services provided by Shopify are just amazing, making store
customization, including products, design, and payment
integration make their services unique. Other wonderful
products include free apps, and free SSL. This shopping cart has
received great reviews and rated the best platform.
Amazon Company: Amazon.com, Inc., fused on May 28, 1996,
offers a scope of items and administrations through its Sites.
The Organization works through three parts: North America,
Global and Amazon Web Administrations (AWS). The
Organization's items incorporate stock and substance that it
buys for resale from merchants and those offered by outside
vendors. It likewise makes and offers electronic gadgets. The
Organization's North America section essentially consists of
retail offers of customer items (counting from suppliers) and
memberships through North America-centered Sites, for
example, www.amazon.com,
www.amazon.ca, and www.amazon.com.mx. The North America
fragment incorporates send out deals from its North America-
centered Sites.
Features of My Chosen Company and Reasons for the Pick
Firstly, I have chosen Shopify for Harrison to established his
Golf Shop because Shopify offers many features made Shopify
on of the best shopping cart. Shopify provides customers with
easy platform that allow anyone to build an online store within
few hours. Shopify offers their customers services such as
increase stock size of products to sell, they offer great hosting
services that come along with your store and you don't need to
buy a separate hosting service. There is always 24/7 customer
service available to provide necessary support to clients. There
are numerous social media integration such as Facebook,
Linkedin, Twitter, Google Plus, Pinterest and many other major
networks to help store owners drive traffic and boost sales.
When it comes to accepting payment from customers, Shopify
made it easy to accept payment from within and around the
globe. Shopify also offer free domain services with self-hosting
service as well as free SSL certificate which will enable

6. customers to have confident shopping at Harrison store. Besides
all these great reasons for Harrison to open the Golf Shop on
Shopify, the company is PCI compliant and Harrison don't need
to worry about that. Not to forget, another most interesting
thing about Shopify is their pricing, the pricing for their service
is the best compared to other platforms. With their lowest
service that's $29.00 per month, comes with free domain and
hosting, free SSL, customer support, unlimited product listing
and many other great services. Finally, when Harrison go with
Shopify platform, not only would he sell his products on
Shopify, instead, he will be able to sell on other marketplaces
like Amazon, Ebay, and Facebook through Shopify integration.
In conclusion, I strongly recommend going for Shopify for
Harrison as this will help him stay with the competitive
marketplace will be able sell to other marketplaces through
Shopify integration with Amazon, Ebay and Facebook store. For
easy store management and faster customer support, Harrison
with to establish his Golf Shop without difficult. More so, since
Harrison has 150 products to sell Shopify will be the best option
as he will be able open his store with Shopify low package fee
of $29.00 which offers unlimited product to sell if Harrison
decides to increase his inventory. I hope my suggestion will
help solve the needs of Harrison.
ReferencesCatalin Zorzini. October 2, 2016. How to Choose the
Right Platform for Your Online Shop. Retrieved March 30,
2016. From: http://ecommerce-platforms.com/articles/choose-
right-platform-online-shop
Amazon Services. (N.P., n.d.) April 20, 2015. Sell your services
on Amazon. Retrieved March
30, 2017. From: http://services.amazon.com/selling-
services/benefits.htm?ld=AZUSVAS-globalfooter

7. “The First Shopify Store was our own.” Shopify. N.P., n.d,
Retrieved. March 28. 2017
http://www.shopify.com/about.
IT 210 Milestone One: Internship Assignment Rubric
Overview
For the final project in this course, you are being asked to apply
the concepts learned throughout the course to assist a small
business owner in improving his
business through the use of technology. Milestone One will be
the first step in creating your report and recommendations to the
business owner. The objective of
this milestone is to further explore course concepts and
incorporate additional perspectives and source material to
analyze real world scenarios. Leverage both
the textbook and external sources to complete the internship
assignment.
Prompt
Harrison Kirby runs a local golf course with a shop of around
150 products. He wants to have a website that will facilitate e-
business for his golf course. He wants
online scheduling of tee times (including coordination of group
play), online shopping, and social network integration. One
difficulty of moving a small business
from a traditional retail store to an online store is channel
complications. Everything must be reconsidered. For example,
how will he communicate with his
customers? How will they find product information? How will

8. he accept orders? How will he manage payments and shipping?
These questions and many more
have kept Kirby from making the e-commerce plunge.
Below you will find a letter from Kirby explaining what he
would like you to do:
Dear Intern,
I have an interesting project for you. I am interested in an
online presence for my golf shop. Specifically, I want to offer a
few (less than 150) products
online for in-store pickup or delivery. I would also like online
scheduling of tee times.
I want you to research the web for companies that provide this
type of product. Ultimately, you may recommend a combination
of providers to
accomplish all that I am trying to do. For example, your final
recommendation may include a web hosting solution, logistics
provider, and a CRM
(Customer Relationship Management) tool. Or, perhaps you will
find a product that can be customized to provide all the
functionality in one piece.
Keep in mind that my shop is a small business, and I do not
have resources to manage a complicated system. I need
something that is fairly easy to
implement, use, and manage. I have heard of online, cloud, as-
a-service platforms that do not require local hardware. I think
that this type of setup
would be most useful to me, but I have no idea what type of
software I should use to support my business.
After you complete your research, as the first step in this

9. process, please send me a report with the following critical
elements:
1. Overview of the companies you learned about
2. Profile of your selections and the reasons you chose them
3. Summary of why you believe this will help me accomplish
my goals
I am very excited to see your work!
Sincerely,
Harrison Kirby
Note: You should incorporate at least three sources into your
report; one source should be the textbook. Use paraphrasing and
direct quotations to help
demonstrate the concepts and support your perspectives.
Writing Tips:
name/number, and title of the assignment.
-headings. Do not jump
from subject to subject without providing some type of heading
beforehand.

10. papers may have correct answers, but the message will be lost if
the paper is not professional.
within the text of your submission (e.g., according to John Doe,
“citing in text is a key concept
in this course” (2013)). A guide to using APA citation method
can be found at the following SNHU site:
http://libguides.snhu.edu/introduction_to_citationstyles
Example APA-style citation:
Rainer, R. K., Prince, B., & Cegielski, C. G. (2014).
Introduction to information systems: supporting and
transforming business (5th ed.). Hoboken, NJ: Wiley & Sons.
Requirements of Submission
Milestone One: Internship Assignment should follow these
formatting guidelines: Use of three sources, 1–2 pages (not
including cover page or bibliography
section), double spacing, 12-point Times New Roman font, one-
inch margins, and citations in APA format.
http://libguides.snhu.edu/introduction_to_citationstyles
Rubric
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value

11. Company Overviews Meets “Proficient” criteria and
substantiated with research
Provides company overviews
Company overviews are lacking
in detail
Does not provide company
overviews
30
Selection Reasoning Meets “Proficient” criteria and
substantiated with evidence to
support reasoning
Provides reasoning for selection
of companies
Insufficiently provides
reasoning for selection of
companies
Does not present reasoning for
selection of companies
30

12. Summary Conclusion Meets “Proficient” criteria and
substantiated with research-
based rationale
Provides summary that is
appropriate for attaining client’s
goals
Summary is inappropriate
and/or illogical for attaining
client’s goals
Does not provide summary
20
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization, and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

13. Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
20
Earned Total
Comments:
100%
IT 210 Milestone Two: Technology Guide Rubric

14. Overview
For the final project in this course, you are being asked to apply
the concepts learned throughout the course to assist a small
business owner in improving his
business through the use of technology. Milestone Two will be
the second step in creating your report and recommendations to
the business owner. The
objective of this milestone is to further explore course concepts
and incorporate additional perspectives and source material to
analyze real world scenarios by
creating a technology guide for the business owner. Leverage
both the textbook and external sources to complete this
assignment.
Prompt
Amazon has a huge advantage over brick and mortar retailers
because of the intelligent systems it employs. A customer need
only get close to a product category
and the intelligent systems will provide links to products other
customers shopped for or bought after they viewed that
particular item. Often, in a few clicks
customers can find a top-rated product they were not aware of a
few minutes earlier.
For Harrison Kirby, owner of the golf shop from the Milestone
One Internship Activity, this causes a real problem. He has a
tough time competing with online golf
stores because he is not able to carry a high level of inventory
nor does he have the amount of data necessary to create these
intelligent systems. Below you will
find a letter from Kirby that explains how you can help him in
this situation.

15. Dear Intern,
I have an idea that I need your help developing. I realize that
there is a great deal of information available on the web. Every
product I carry has plenty of
resources to help my customers make a decision. The problem I
have found is that those resources are available on my
competitors’ websites!
For example, Amazon does a great job of using its data to offer
an "intelligent" suggestion to its customers. It often shows what
percentage of people buy
an item after viewing it, suggests related items, and even
suggests combinations of purchases. I will never have as much
data as Amazon does, but I
wonder if I couldn't somehow tap into their system and use it to
my advantage?
I am interested in developing a system that will allow my
customers to use the intelligent systems that are available
online but keep my customers in my
store for purchases. Part of helping with this will be gathering a
list of the major golf websites that offer extensive product
information, including
customer reviews. I need you to build a table that has the
following information in it:
Company Name Product Information
(Does the website
offer extensive

16. product
information—even
from the
manufacturer?)
Customer Reviews
(Does the website
offer customer
reviews?)
Related Product
Information
(Does the website
offer related products
to view?)
Purchase Information
(Does the website
offer information on
how many people
purchase this item?
What about other
products they
purchase after

17. looking at this one?)
Combination
Purchase
(Does the website
offer suggestions on
combinations of
items that customers
typically purchase?)
e.g. Company x
www.siteexample.com
The company’s web
site offers specific
description of the
product and links
back to the
manufacturer’s web
site for additional
details.
Yes – The website
links reviews of the
product to Amazon
reviews.
The site does not
offer related products

18. The site does show
related products that
people purchase after
looking at a specific
items or what people
purchase instead of
the current item.
Yes- the site shows
items ‘often
purchased together’.
Your table should be professionally presented within a
Microsoft Word document (exactly how the table above has
been added to this document), and
should include all relevant information I will need to help me
make decisions and speak to website developers. Once you
compile this list, I will use it to
talk to developers about ways to pull this information together.
It will also help you see how many websites make use of
intelligent agents to help their
shoppers! Along with your Microsoft Word table, please also
include a brief narrative that summarizes your findings and
provide some guidance for my
business based on what other companies are offering in the
different dimensions.
Thank you,
Harrison Kirby

19. Requirements of Submission
Milestone Two: Technology Guide should follow these
formatting guidelines: use of three sources, embedded Microsoft
Word table, APA formatted narrative to
support the technology guide, and bibliography in APA format.
Rubric
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Company Selection Meets “Proficient” criteria and
substantiated with rationale for
selection
Selection of companies is
appropriate for meeting client
goals
Selection of companies for
meeting client goals is
insufficient
Does not select companies

20. 40
Website Information Meets “Proficient” criteria and
substantiated with research
Includes detailed website
information
Website information is
incomplete and/or irrelevant
Does not present website
information
40
Professional
Presentation
Presentation is free of errors, is
organized, and is presented in a
professional and easy-to-read
format
Information is presented in a
professional manner, well-

21. organized with no major errors
Submission has major errors
and/or organization that
negatively impact readability
and articulation of information
Submission has critical errors
and/or organization that
prevent understanding of
information
20
Earned Total
Comments:
100%
FADA111: Survey of the Fashion Industry J.
Attmann
CAREER RESEARCH ASSIGNMENT
(25 points)

22. Job Title:
Education & Training ( 1 pt)
1. Minimum education required
Job Skills, Talents, & Experience (6 pts)
1.
Special skills, talents, or personality traits are necessary for this
occupation
2. Where could you gain experience now for this career?
3.
What personality characteristics or skills do you currently posse
ss that you
believe will benefit you in this career?
Earnings (4 pts)
1.
Salary Range for this occupation in Denver and 2 other cities.
2. Factors affect the salary range
Employment & Typical Day (6 pts)

23. 1. Growth potential
2. Typical Day: Duties & Responsibilities
3. What would be the most challenging?
Conclusion (6 pts)
1. What did you learn that you didn’t know before?
2. Do you still think this is a good career for you?
3. What else would you like to know?
Works Cited (2 pts)
1. Resources you used to gather all your information
FADA111: Survey of the Fashion Industry J.
Attmann
CAREER RESEARCH ASSIGNMENT
(25 points)
Job Title:

24. Education & Training ( 1 pt)
1. Minimum education required
Job Skills, Talents, & Experience (6 pts)
1.
Special skills, talents, or personality traits are necessary for this
occupation
2. Where could you gain experience now for this career?
3.
What personality characteristics or skills do you currently posse
ss that you
believe will benefit you in this career?
Earnings (4 pts)
1.
Salary Range for this occupation in Denver and 2 other cities.
2. Factors affect the salary range
Employment & Typical Day (6 pts)
1. Growth potential

25. 2. Typical Day: Duties & Responsibilities
3. What would be the most challenging?
Conclusion (6 pts)
1. What did you learn that you didn’t know before?
2. Do you still think this is a good career for you?
3. What else would you like to know?
Works Cited (2 pts)
1. Resources you used to gather all your information