Tars pivot deck

1. Hi there. I’m Ish from
TARS.

2. B2B SaaS
US Market
SMB and Mid Market - Digital
Marketers
Started in June 2015

3. Solving the same problem for the last 3 years
Bad User
Interface

4. Start a Conversation with your Ad-Click Prospects
Chatbot engages
customers from the
second they click your
Ad, and yield 2x-3x
higher conversion rates
than the average static
webpage.

5. But that’s not how we
started

6. June 2015 - First Avatar

7. Learnings and why we moved on - 6 months
- No Product-Founder fit : Highly operational stuff
- Making money was very difficult
- We were broke and wanted to make something that
someone would pay for right away

8. Jan 2016 - Second Avatar

9. Why did we start doing this
- Team had the skill set to ship a product quickly
- Product-Founder Fit : Building a low operations SaaS
product
- We could sell and make money from day one

10. Journey and Mistakes - 2 years
- Indian Market
- Horizontal Product : Ordering, Customer Support,
Lead Generation
- Every customer was getting a different value
- Marketing and messaging goes for a toss

11. Why we Re-Positioned
- 90% of customers were using it for one use case :
Lead Generation
- Showcase measurable ROI via the product
- CLARITY

12. July 2018 - Third Avatar

13. Changes after the last Re-Positioning
10x increase

14. Chatbot Company
Anyone who wants
to make a chatbot
for their business
AdTech Company
Digital Marketers
who manage Paid
Campaigns and
want better
conversion rates

15. Final Thoughts
- Customers should be able to see real value
- Easy to reposition/pivot with a smaller team
- Be frugal and make revenues so that you have room to
keep experimenting

16. Reach out to me
Website : www.hellotars.com
Email : ish@hellotars.com
Twitter : @jindalish