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1. FACEBOOK AD
ASSIGNMENT
PANKAJ TEMBHURNE

2. 1. Anand Jewels was launched in Raipur few
months back. They have spent a lot of money on
traditional marketing but didn't get any good
results. We suggest they spend on Digital
Marketing and hence increase their store traffic .
a. What ad objective should they run?
b. Create two different audiences for this brand.
c. Create an Ad Copy (this should be different from the current ad)?

3. a. What ad objective should they run?
Ans. Anand Jewels Raipur should run facebook ad with an objective of
brand awareness because their main goal should be to promote their store
in near by location or cities nearby so that the peoples get aware about
their store in Raipur.

4. b. Create two different audiences for this brand.
c. Create an Ad Copy (this should be different
from the current ad)?
Answers in next slides

5. AD SET 1 :-

6. AD COPY FOR AD SET 1 :-
.

7. AD SET 2 :-

8. AD COPY FOR AD SET 2 :-
.

9. 2. Avinash Group is coming up with a new project in
Kamal Vihar, Raipur but are struggling to convert
their leads to buy a home there because of lesser
convenience options available as of now. The Project
Name is Vivanta by Avinash which sells 3 & 4 BHK
Bungalows in 80 Lacs.
a. Who should be the target audience for this project who will be willing to invest
there?
b. Create two audiences for the same.
c. What ad objective should they run to get better results?
d. Create an Ad Copy (this should be different from the current ad)?

10. a. Who should be the target audience for this project who
will be willing to invest there?
Ans. The target audience for this project who will be willing to invest there are :-
1. Upper middle class and higher class person who wants a house because of
the price which is starting from 80 lakhs rupees.
2. Those who wants to invest in Raipur because Raipur is the capital of
chhattisgarh.
3. Those who need a bungalow in secured campus society and have trust on
Avinash group

11. b. Create two audiences for the same.
d. Create an Ad Copy (this should be different
from the current ad)?
Answers in next slides

12. b. Create two audiences for the same.
Audience 1

13. Ad copy for audience 1 :-
.

14. Audience 2

15. Ad copy for audience 2 :-

16. c. What ad objective should they run to get better results?
Ans. To get better result in real estate ads we should go with the objective of lead
generation because conversion in real estate is tough and to convert the prospect
into customer we need to build healthy bond and make healthy conversation with
the prospect and to make a healthy conversation we require more details about the
prospect like name, contact number, address, and some other informations also.
With the help of lead generation objective we can get all the necessary details of
the interested clients which leads to conversion.

17. 3. It is critical for businesses online to generate
more leads to drive conversions.
a. Create a Facebook Lead form for any Real Estate Client?
b. Which type of Lead form on Facebook helps the users to check the data they
are filling?
c. What type of questions are not allowed to ask in the lead forms? Give 3-4
examples.

18. a. Create a Facebook Lead form for any Real Estate Client?
Ans. lead form preview :-

20. b. Which type of Lead form on Facebook helps the users to
check the data they are filling?
Ans. Meta Lead ads allow you to find people who may be interested in
your products or services and collect information from them. Using an
Instant Form, you can collect contact information such as name, email
address, phone number and more.

21. c. What type of questions are not allowed to ask in the lead
forms? Give 3-4 examples.
Ans. Questions which include Criminal or arrest history, Financial information, Health
information, Health information, Account numbers, Government-issued identifiers,
Insurance information, Religious or philosophical beliefs, Sexual orientation or
information about the sexual life are not allowed to ask in lead form.
For examples
What is your criminal record ?
Do you have any diseases ?
Which god do you believe in ?

22. 4. Rahul is a Digital marketer, and his client
is Confused between the following
terminologies:
a. Difference between Brand Awareness & Reach objectives?
b. Create a lead form for automobile sector for selling a car (for Maruti Suzuki
showroom)

23. a. Difference between Brand Awareness & Reach objectives?
Brand Awareness
1. Brand Awareness Objective: It is for
advertisers who want to show ads to
people who are more likely to recall
them.
2. It is Cost Efficient.
3. It changes people’s Attitude and
Behavior.
4. It increases In-Store Sales.
Reach objectives
1. Reach Objective: The reach objective
maximizes the number of people who
see your ads and how often they see
them.
2. Brand Awareness Objective is the
solution for creating a memorable
campaign

24. b. Create a lead form for automobile sector for selling a car
(for Maruti Suzuki showroom)

26. 5. Domino's has come up with a new variant called Dominos
Paratha Pizza www.vidabyvayamedia.in 2 and wants to
create more awareness on this to boost sales. They are
offering Buy 1 and get 1 Free for this variant and additional
20% discounts if you order from their app and want to get
orders from Pan India.
a. Which campaign objective should they run?
b. Write Demographics and Psychographics for this.
c. Which Placement should they use and why?

27. a. Which campaign objective should they run?
Ans. To get better result we should go with the objective of sales
because we need to find people who are likely to purchase our new
pizza variant and wants to create more awareness on new pizza to
boost sales and drive sales and conversion in our app.

28. b. Write Demographics and Psychographics for this.
Ans. According to research the largest age group who eat junk food like pizza in
India are from 12 to 40. So on the basis of research they should choose the age
limit of 13 to 40 years which includes the maximum audience of our product.
As per the requirement they should select India in location bar because we need to
run this ad in pan india.
Just because they selected the least age limit as 13 years we can not do detailed
targeting because Meta does not allow This option. It is not available because the
audience includes people who are under 18.
So this will be our Demographics and Psychographics.

29. C. Which Placement should they use and why?

30. They should use all these above placement because their targeted audience are of
the age 13 to 40 years and this age group involves kids, teenagers, and adults and
now a days all of these are very much engaged in their social media like instagram
and facebook on daily basis.

31. THANK
YOU