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Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress

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SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA INTEGRATION @nicolerosedion WHAT I DO o ½ GRAPHIC DESIGN o ½ SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION @nicolerosedion MY TEAM o THE ABBI AGENCY o DIGITAL COMMUNICATIONS
SOCIAL MEDIA INTEGRATION @nicolerosedion THIS PRESENTATION ASSUMES o YOU HAVE A SITE o YOU HAVE SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION @nicolerosedion WHY INTEGRATE? o CONNECT YOUR EFFORTS o TRACKING o DRIVE PEOPLE BACK & FORTH
SOCIAL MEDIA INTEGRATION @nicolerosedion SEO: MY FAVORITE BULLSHIT WORD o STANDING OUT IN A SEA OF STUFF
SOCIAL MEDIA INTEGRATION @nicolerosedion SEO: GOOGLE AUTHORSHIP o WHAT IS IT? o WHY SHOULD YOU CARE? o MAKE IT HAPPEN o PLUGINS o “Google Plus Author Information in Search Result (GPAISR)”
SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA ICONS Photo  by:  @marginmediadigital   o WHERE SHOULD THEY BE?
SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA ICONS Photo  by:  @marginmediadigital   o WHERE CAN YOU FIND THEM? o PLUGINS o THEMES o GRAB YOUR OWN
SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA FEEDS Photo  by:  @ole_kicks   o WHEN DO YOU NEED ONE? o WHERE SHOULD IT GO? o MAKE IT HAPPEN o PLUGINS o THEMES o GRAB YOUR OWN
SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL SHARING o WHAT IS IT?
SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL SHARING o MAKE IT HAPPEN o PLUGINS o “TWITTER FACEBOOK SOCIAL SHARE” o HOW TO TRACK IT
SOCIAL MEDIA INTEGRATION @nicolerosedion AUTOPUBLISHING o DON’T OPEN THE FLOODGATES! o PLUGINS
SOCIAL MEDIA INTEGRATION @nicolerosedion USING SOCIAL MEDIA APIS o WHAT DOES THIS MEAN o HOW TO MAKE IT HAPPEN o PLUGINS o SIMPLY INSTAGRAM API  STANDS  FOR  APPLICATION   PROGRAMMING  INTERFACE,  NOT  APPLE  PIE   ISSUES  
SOCIAL MEDIA INTEGRATION @nicolerosedion USING SOCIAL MEDIA APIS: Facebook o SIMPLE FACEBOOK CONNECT o LOG IN TO THE SITE USING FACEBOOK CREDENTIALS o OFFICIAL FACEBOOK PLUGIN o FACEBOOK COMMENT BOX
SOCIAL MEDIA INTEGRATION @nicolerosedion TRACKING WITH GOOGLE ANALYTICS o INSTALL GOOGLE ANALYTICS ON YOUR o BECAUSE IT’S FREE! o TRACK SOCIAL SHARING USE o SOCIAL REFERRALS
SOCIAL MEDIA INTEGRATION @nicolerosedion THANK YOU! o SLIDES ARE UP ON SLIDESHARE.NET/ NICOLEROSEDION

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  • 2. SOCIAL MEDIA INTEGRATION @nicolerosedion WHAT I DO o ½ GRAPHIC DESIGN o ½ SOCIAL MEDIA
  • 3. SOCIAL MEDIA INTEGRATION @nicolerosedion MY TEAM o THE ABBI AGENCY o DIGITAL COMMUNICATIONS
  • 4. SOCIAL MEDIA INTEGRATION @nicolerosedion THIS PRESENTATION ASSUMES o YOU HAVE A SITE o YOU HAVE SOCIAL MEDIA
  • 5. SOCIAL MEDIA INTEGRATION @nicolerosedion WHY INTEGRATE? o CONNECT YOUR EFFORTS o TRACKING o DRIVE PEOPLE BACK & FORTH
  • 6. SOCIAL MEDIA INTEGRATION @nicolerosedion SEO: MY FAVORITE BULLSHIT WORD o STANDING OUT IN A SEA OF STUFF
  • 7. SOCIAL MEDIA INTEGRATION @nicolerosedion SEO: GOOGLE AUTHORSHIP o WHAT IS IT? o WHY SHOULD YOU CARE? o MAKE IT HAPPEN o PLUGINS o “Google Plus Author Information in Search Result (GPAISR)”
  • 8.
  • 9. SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA ICONS Photo  by:  @marginmediadigital   o WHERE SHOULD THEY BE?
  • 10.
  • 11.
  • 12. SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA ICONS Photo  by:  @marginmediadigital   o WHERE CAN YOU FIND THEM? o PLUGINS o THEMES o GRAB YOUR OWN
  • 13. SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL MEDIA FEEDS Photo  by:  @ole_kicks   o WHEN DO YOU NEED ONE? o WHERE SHOULD IT GO? o MAKE IT HAPPEN o PLUGINS o THEMES o GRAB YOUR OWN
  • 14. SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL SHARING o WHAT IS IT?
  • 15.
  • 16. SOCIAL MEDIA INTEGRATION @nicolerosedion SOCIAL SHARING o MAKE IT HAPPEN o PLUGINS o “TWITTER FACEBOOK SOCIAL SHARE” o HOW TO TRACK IT
  • 17. SOCIAL MEDIA INTEGRATION @nicolerosedion AUTOPUBLISHING o DON’T OPEN THE FLOODGATES! o PLUGINS
  • 18. SOCIAL MEDIA INTEGRATION @nicolerosedion USING SOCIAL MEDIA APIS o WHAT DOES THIS MEAN o HOW TO MAKE IT HAPPEN o PLUGINS o SIMPLY INSTAGRAM API  STANDS  FOR  APPLICATION   PROGRAMMING  INTERFACE,  NOT  APPLE  PIE   ISSUES  
  • 19. SOCIAL MEDIA INTEGRATION @nicolerosedion USING SOCIAL MEDIA APIS: Facebook o SIMPLE FACEBOOK CONNECT o LOG IN TO THE SITE USING FACEBOOK CREDENTIALS o OFFICIAL FACEBOOK PLUGIN o FACEBOOK COMMENT BOX
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  • 21. SOCIAL MEDIA INTEGRATION @nicolerosedion TRACKING WITH GOOGLE ANALYTICS o INSTALL GOOGLE ANALYTICS ON YOUR o BECAUSE IT’S FREE! o TRACK SOCIAL SHARING USE o SOCIAL REFERRALS
  • 22. SOCIAL MEDIA INTEGRATION @nicolerosedion THANK YOU! o SLIDES ARE UP ON SLIDESHARE.NET/ NICOLEROSEDION