SOCIAL MEDIA
INTEGRATION
@nicolerosedion

SOCIAL MEDIA INTEGRATION @nicolerosedion
WHAT I DO
o ½ GRAPHIC DESIGN
o ½ SOCIAL MEDIA

SOCIAL MEDIA INTEGRATION @nicolerosedion
MY TEAM
o THE ABBI AGENCY
o DIGITAL
COMMUNICATIONS

SOCIAL MEDIA INTEGRATION @nicolerosedion
THIS PRESENTATION ASSUMES
o YOU HAVE A SITE
o YOU HAVE SOCIAL
MEDIA

SOCIAL MEDIA INTEGRATION @nicolerosedion
WHY INTEGRATE?
o CONNECT YOUR
EFFORTS
o TRACKING
o DRIVE PEOPLE
BACK & FORTH

SOCIAL MEDIA INTEGRATION @nicolerosedion
SEO: MY FAVORITE BULLSHIT WORD
o STANDING OUT IN A
SEA OF STUFF

SOCIAL MEDIA INTEGRATION @nicolerosedion
SEO: GOOGLE AUTHORSHIP
o WHAT IS IT?
o WHY SHOULD YOU
CARE?
o MAKE IT HAPPEN
o PLUGINS
o “Google Plus
Author Information
in Search Result
(GPAISR)”

SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA ICONS
Photo
by:
@marginmediadigital
o WHERE SHOULD
THEY BE?

SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA ICONS
Photo
by:
@marginmediadigital
o WHERE CAN YOU
FIND THEM?
o PLUGINS
o THEMES
o GRAB YOUR
OWN

SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA FEEDS
Photo
by:
@ole_kicks
o WHEN DO YOU
NEED ONE?
o WHERE SHOULD IT
GO?
o MAKE IT HAPPEN
o PLUGINS
o THEMES
o GRAB YOUR
OWN

SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL SHARING
o WHAT IS IT?

SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL SHARING
o MAKE IT HAPPEN
o PLUGINS
o “TWITTER
FACEBOOK
SOCIAL
SHARE”
o HOW TO
TRACK IT

SOCIAL MEDIA INTEGRATION @nicolerosedion
AUTOPUBLISHING
o DON’T OPEN THE
FLOODGATES!
o PLUGINS

SOCIAL MEDIA INTEGRATION @nicolerosedion
USING SOCIAL MEDIA APIS
o WHAT DOES THIS
MEAN
o HOW TO MAKE IT
HAPPEN
o PLUGINS
o SIMPLY
INSTAGRAM
API
STANDS
FOR
APPLICATION
PROGRAMMING
INTERFACE,
NOT
APPLE
PIE
ISSUES

SOCIAL MEDIA INTEGRATION @nicolerosedion
USING SOCIAL MEDIA APIS: Facebook
o SIMPLE FACEBOOK
CONNECT
o LOG IN TO THE
SITE USING
FACEBOOK
CREDENTIALS
o OFFICIAL
FACEBOOK PLUGIN
o FACEBOOK
COMMENT BOX

SOCIAL MEDIA INTEGRATION @nicolerosedion
TRACKING WITH GOOGLE ANALYTICS
o INSTALL GOOGLE
ANALYTICS ON YOUR
o BECAUSE IT’S FREE!
o TRACK SOCIAL
SHARING USE
o SOCIAL REFERRALS

SOCIAL MEDIA INTEGRATION @nicolerosedion
THANK YOU!
o SLIDES ARE UP ON
SLIDESHARE.NET/
NICOLEROSEDION