How Social Media Drives Consumer Decisions
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How does social media drive consumer decisions? And how can you use that knowledge to drive real estate sales? Learn how to translate the latest insight from Vision Critical into an actionable marketing strategy. Presented by Alexandra Samuel at the LeadingRE conference, 2015.
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How Social Media Drives Consumer Decisions
- 1. LeadingRE How Social Media Drives Consumer Decisions Alexandra Samuel @awsamuel
- 3. HOW MANY PEOPLE BUY AFTER SHARING?
- 7. 2-4x ≤1x 5x+
- 16. HOW DO DIFFERENT NETWORKS DRIVE PURCHASING?
- 17. DO PEOPLE BUY WHAT THEY SHARE,OR SHARE WHAT THEY WANT TO BUY?
- 18. HOW DOES SHARING LEAD TO PURCHASING?
- 19. HOW LONG DOES IT TAKE TO GO FROM SHARING TO PURCHASE?
- 21. @ AW S A M U E L
- 23. @ AW S A M U E L @VISIONCRITICAL @AWSAMUEL @AWSAMUEL
- 24. @ AW S A M U E L @VISIONCRITICAL @AWSAMUEL @VISIONCRITICAL @AWSAMUEL
- 25. @ AW S A M U E L@AWSAMUEL
- 26. @ AW S A M U E L@AWSAMUEL
- 27. @ AW S A M U E L@AWSAMUEL
- 28. @ AW S A M U E L @VISIONCRITICAL @AWSAMUEL
- 29. @ AW S A M U E L@AWSAMUEL
- 60. Learn More From Alexandra Samuel: Work Smarter with Twitter and HootSuite Social Media in 3 Hours a Week From Vision Critical: What social media analytics can’t tell you about your customers Sharing is the new buying From social to sale From Crowd Companies: The Collaborative Economy honeycomb Collaborative economy luxury
Editor's Notes
- Is social media worth your time?
- Social media drives purchasing
- Online search drives real estate
- In this talk….
- What Social Media Analytics Can’t Tell You About Your Customers https://www.visioncritical.com/social-customers/
- The three types of social media users.
- Social media user demographics.
- Social media user incomes.
- What you’re (not) hearing on social.
- Most lurkers are daily Facebook users.
- Enthusiasts are more peer-oriented.
- Lurkers watch more types of TV, but enthusiasts catch up in some categories.
- Enthusiasts are much more likely to engage in “social to sale” behavior.
- Our 2013 study, From Social to Sale, dug into that sharing-to-purchase behavior.
- Different kinds of networks drive different kinds of sales.
- Does purchasing lead to social media sharing, or does social media sharing lead to purchasing?
- How does social nudge people towards purchasing, exactly?
- How quickly people go from sharing to purchase.
- Sharing is the New Buying: How to Win in the Collaborative Economy With Jeremiah Owyang, CrowdCompanies https://www.visioncritical.com/sharing-is-the-new-buying/
- Collaborative Economy Honeycomb http://www.web-strategist.com/blog/2014/12/07/collaborative-economy-honeycomb-2-watch-it-grow/
- Airbnb is tweet-worthy
- Who is sharing now?
- Sharing now and future
- Sharing demographics
- Sharers are mainstream.
- Why they share
- How they find sharing services
- Sharers are highly likely to recommmend
- How to succeed in the word of mouth economy
- Content, spreading content, finding sharers
- HOW do you create content people pay attention to?
- Great Evergreen blog posts
- Great link bait
- What questions do you get a lot?
- Target your buyer
- Create a Houzz tour
- Create a single home gallery
- Create content that reflects your strengths
- Inspire sharing
- Facebook is your first stop
- Spread your content everywhere your buyers are
- Showcase content
- Embed info in photos
- Engage your community
- Tap the collaborative economy to offer great service. Thanks to Jeremiah Owyang for examples! http://www.web-strategist.com/blog/2013/06/17/collaborative-economy-live-like-royalty-without-owning-a-throne/
- Boatbound
- BlackJet, or UberCopter.
- Turning Art
- Fancy Hands
- And of course, providing that level of service is easier if You take advanteage of services like Zirtual and Fancy Hands
- Finding prospects
- Hootsuite
- Narrow your search geographically
- Search Pinterest for who is linking to you: http://pinterest.com/source/yoururl.com
- Who’s pinning you?
- Are they homebuyers?
- Choose one thing to work on