Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the 5 steps of Brand-Driven Blogging. More at NickWestergaard.com.

1. Building Your Blog Brand
Community Conference
Speakers: Jenna Baze, Mike Gerholdt, & Nick Westergaard

2. Blog = Your Brand’s Hub
photo via velo Steve/ Flickr

3. All Other Activity Leads Back Here

4. Jenna Baze — RatherGeeky.com, @RatherGeeky

5. Mike Gerholdt — ButtonClickAdmin.com, @MikeGerholdt

6. Nick Westergaard — NickWestergaard.com, @NickWestergaard

7. Today – 5 Cs of Building Your Blog Brand
§ Content
§ Consistency
§ Construction
§ Composition
§ Connection
§ Plus Q & A!

8. Content

9. DETERMINE FOCUS
photo via Otto Phokus / Flickr

10. Today – 5 Cs of Building Your Blog Brand
DEFINE YOUR AUDIENCE
photo via DeaPeaJay / Flickr

11. The Button Click Story …

12. TONE & STYLE
photo via nerrisa’s ring / Flickr

13. FLEXIBLE vs. FOCUSED
photo via highlimitzz / Flickr

14. Jenna on Flexibility & Focus

15. FEATURES
photo via cambodia4kidsorg / Flickr

16. Consistency

17. HOW OFTEN?
photo via DafneCholet / Flickr

18. WHEN TO POST?
photo via Artnow314 / Flickr

19. Construction

20. FOUNDATION = PLATFORM
photo via Giles Douglas / Flickr

21. Popular Platforms
Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com

22. TRIMMING OUT INTERIOR
photo via Concrete Forms / Flickr

23. Clean Sidebar

24. No Clutter Background

25. Categories + Tags

26. Widgets That Engage But Don’t Distract

27. Supporting Pages Build the Brand

28. Composition

29. IDENTITY
photo via Dorron / Flickr

30. Logo and/or Consistent Avatar

31. COLORS
photo via alancleaver_2000 / Flickr

32. Balance Hot & Cold Colors

33. FONTS
photo via DaveFayram / Flickr

34. Enough Said

35. LOOK-OUT FOR NEW IDEAS
photo via eshipul / Flickr

36. Connection

37. photo via C! / Flickr

38. Easy to Share Content & to Connect

39. Consistent Branding from Blog to Social

40. HASHTAGS
photo via mikecogh / Flickr

41. Cross-Posting Tools

42. CURATE CONTENT
photo via cliff1066 / Flickr

43. Connecting Online + Offline Engagement

44. Conclusion

45. Recap – 5 Cs of Building Your Blog Brand
§ Content
§ Consistency
§ Construction
§ Composition
§ Connection

46. Additional Resources
§ Ann Handley speaking at
#DF11
§ #blogchat — Sundays at
8 PM Central

47. Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com