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Template authored by: Kylon Gustin	

Inception Buzz
A #Social Media recipe
By
Hermann $upermatrix Djoumessi
April 2015
Template authored by: Kylon Gustin	

Purpose of Presentation
❖  What do you give to the man who
has everything?
❖  The que...
Template authored by: Kylon Gustin	

Purpose of Presentation
❖  However the answers were very ‘specific’ and some even had...
Template authored by: Kylon Gustin	

Inception Buzz
❖  Which meant only one thing:
Someone or something had to take
part i...
Template authored by: Kylon Gustin	

Inception by LED
❖  Using the rolling led screen
within the arena, the Volkswagen
Soc...
Template authored by: Kylon Gustin	

Buzz after Inception
❖  The fans and the viewing
community reacted as expected:
‘Ther...
Template authored by: Kylon Gustin	

Social Media Inception
❖  Volkswagen, the partner
was allowed to tweet from
within th...
Template authored by: Kylon Gustin	

❖  Which brings us to the key
element to consider when
trying to establish an idea or...
Template authored by: Kylon Gustin	

Social Media Goals
❖  CHECKLIST FOR FULL SOCIAL MEDIA
#INCEPTION (1):
❖  A Blog that ...
Template authored by: Kylon Gustin	

Social Media Goals
❖  CHECKLIST FOR FULL SOCIAL
MEDIA #INCEPTION (2):
❖  A #Linkedin ...
Template authored by: Kylon Gustin	

Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL
MEDIA #INCEPTION (3):
❖...
Template authored by: Kylon Gustin	

Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR
#INCEPTION (4):
❖  Snapchat, Instag...
Template authored by: Kylon Gustin	

Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5):
❖  #Scoop-it, #Tagb...
Template authored by: Kylon Gustin	

Social Media Integration
❖  CLOSE YOUR #INCEPTION ‘LOOP’ BY
INTEGRATING SOCIAL MEDIA ...
Template authored by: Kylon Gustin	

#Inception Buzz
A #Social Media recipe
April 2015
Social Media Manager
pitch by Herma...
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Digital Cookies- April 2015 - Presoafpinception

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The Social Media tactics behind the #Inception Buzz.
The fundamentals of inception into a search engine and Social Media network.

#Qwant, #Wolkswagen,

Published in: Social Media
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Digital Cookies- April 2015 - Presoafpinception

  1. 1. Template authored by: Kylon Gustin Inception Buzz A #Social Media recipe By Hermann $upermatrix Djoumessi April 2015
  2. 2. Template authored by: Kylon Gustin Purpose of Presentation ❖  What do you give to the man who has everything? ❖  The question was asked to the (French) Social Media search engine, #Qwant in April 2015. ❖  Most would agree that this is a general question, which warrants rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖  However, we decide to pay attention to what the network had to offer. #Measurement #FrenchTech
  3. 3. Template authored by: Kylon Gustin Purpose of Presentation ❖  However the answers were very ‘specific’ and some even had medias attached to it ! We asked ourselves the question of how do you get to that stage, where you are able to introduce an idea, a concept, a product,… into most Search engines and social media networks? ❖  Moreover, we wanted to assess the most efficient way of dragging back the targeted traffic generated by social media profiles into a conversion portal (blog, website, ..) ❖  That question was asked to the (French) Social Media search engine, #Qwant. ❖  Most would agree that this is a general question, which warrant, rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖  However, we decide to pay attention to what the network had to offer. #Measurement
  4. 4. Template authored by: Kylon Gustin Inception Buzz ❖  Which meant only one thing: Someone or something had to take part in the inception of the idea into the search engine. ❖  We looked at some of those ‘quasi- #Jedi mind tricks’ as played by the # V o l k s w a g e n c o m m u n i t y management team, during the last France-Brazil at the stade de France in March 2015.
  5. 5. Template authored by: Kylon Gustin Inception by LED ❖  Using the rolling led screen within the arena, the Volkswagen Social Media Team, connected with the TV viewing fans and played their inception buzz by writing ‘Volkswagen’ with a ‘W’ like this: ‘Wolkswagen’
  6. 6. Template authored by: Kylon Gustin Buzz after Inception ❖  The fans and the viewing community reacted as expected: ‘There’s a mistake !!’ ❖  -> Words went around: “ Check on the led screen, there’s a mistake, blah blah.. ❖  -> #Twitter went wild of course! …And second-screen TV was entering mainstream football! With ‘Volkswagen’ following close on its coattail.
  7. 7. Template authored by: Kylon Gustin Social Media Inception ❖  Volkswagen, the partner was allowed to tweet from within the arena, inside the ‘Social Media Room’
  8. 8. Template authored by: Kylon Gustin ❖  Which brings us to the key element to consider when trying to establish an idea or a point of view, or a product that you would like to submit to a community. ❖  That inception within a search engine or a social network requires to be done via one main feed and that is the BLOG. ❖  Yes, at the beginning was the Blog … Social Media Objectives
  9. 9. Template authored by: Kylon Gustin Social Media Goals ❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (1): ❖  A Blog that is fully SEO-optimized ❖  A #Facebook page optimised with Facebook ads. Facebook ability to create or be part of groups has opened new channels for focus- driven content marketing. ❖  A #Twitter account optimized with Twitter ads. Twitter virality and high media profile makes it unavoidable for any social media strategy. ❖  A #Google+ account is important for its ability to enable SEO & SMO improvements, at the same time. ❖  Those are fundamentals.
  10. 10. Template authored by: Kylon Gustin Social Media Goals ❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (2): ❖  A #Linkedin page that will yield business-to-business traction & influence (PR, recruiting & sales) as well as, using the network ability to create multiple groups ❖  –> The page needs to be optimised first via a premium profile, then through the Linkedin ads and the Linkedin sales setup. The #Linkedin page can eventually be linked to a #slideshare profile (to publish whitepaper & corporate messages) Reactions by #CM, Community Manager to TweetFoot launch in March 2015
  11. 11. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (3): ❖  A #Pinterest page, if in possession of original photographic content. The page should be optimized with Pinterest ads. ❖  > According to many researches, any inception set within the fashion, PR, women interest, … landscape would benefit from a #Pinterest profile & campaign too… Reactions by #CM, Community Manager to TweetFoot launch in March 2015
  12. 12. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (4): ❖  Snapchat, Instagram, whatsapp,… are highly viral photographic social medias. They will become sooner rather than later, fundamentals for any inception, especially when dealing with millenians (Born or active in the 2000’s)
  13. 13. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5): ❖  #Scoop-it, #Tagboard, #Wordpress, social walls,… > You must add to that list any other networks that you have come across through research, benchmarking or monitoring #WOLKSWAGEN reactions on #Tagboard
  14. 14. Template authored by: Kylon Gustin Social Media Integration ❖  CLOSE YOUR #INCEPTION ‘LOOP’ BY INTEGRATING SOCIAL MEDIA WIDGETS ONTO YOUR WEBSITE. #INCEPTION (6): ❖  Embed the different widgets, ‘like’ buttons, etc… that will drag back to your website/ blog, targeted leads and audience. Enable a Pop-up on your website if you want to further the relationship or activate your social selling (Pop-up, entry forms, contests, articles,..)
  15. 15. Template authored by: Kylon Gustin #Inception Buzz A #Social Media recipe April 2015 Social Media Manager pitch by Hermann Djoumessi, MA BORDERLINE TV borderlinetv2013@gmail.com LIKE US on FACEBOOK @borderlinetv

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