13. • Ask yourself…
“How can we actively engage”
vs “Should we engage?”
• Walk before running…
Develop the right strategy for your brand
vs leaping into tactical activation
• Collaborate…
Mobile & Social Media has potential for a
number of different departments within a
company
• Be flexible/nimble…
Some new trend that has the potential to
impact your brand is always around the
corner
• Be open to feedback…
Everyone has an opinion about your brand,
products, services so be open and willing to
listen
Heather Oldani
US Communications Director