Mobile marketing

2. Mobile
Marketing
- Deepa

6. Fact #4 Mobile advertising Rockets In India,
World's Fastest-Growing Smartphone Market
• Mobile advertising volume in India grew the fastest
in the world, climbing a record 260% since July 2013.
• Android platform has 41.7% market share in India
while Apple’s iOS has just 0.4%.
• Mobile users may constitute 80% of Internet users by
2017

7. What is Mobile Marketing Strategy?
• Research for Information
• Identify Your Target Audience
• Define the Value of Your Offerings
• Outline Your Goals & Objectives

8. SMS CAMPAIGN

10. MOBILE WEBSITE

12. Mobile Apps
How does a Mobile App Work?
1. Design Your App for Multiple Devices and
Platforms
2. Different Ways to Market Your
Mobile Application
Benefits of Mobile App

13. Mobile Apps

14. MOBILE ADVERTISING
Facebook is the undisputed leader in mobile advertising –
AppFlyer Performance Index

15. MOBILE ADVERTISING
How does Mobile Advertisement Work?
• Make interactive ads. Encourage audience for sign-ups and
grab offers.
• Geo-target your mobile ad campaigns to make them more
relevant and to convert every hit on your ad.
• Make it social. Add or refresh social sharing to make it viral,
thus increasing conversion rate.
• Choose the right channels. Focus on trending channels and
media that may give you higher yield.
• Keep performing micro-experiments to identify what are the
critical factors affecting audience’s behaviour?

16. Top 50 Mobile Advertising Platforms in 2015
iAd

17. MOBILE ADVERTISING

18. Mobile Social Media Marketing
• 71% users access social media on mobile devices
How does Mobile Social Media Marketing Work?
• Amaze your customers with a catchy heading, image,
or a punch line.
• Share visual media like pictures and videos via social
platforms.
• Engage social media users through your
mobile app.

19. Benefits of Mobile Social Media Marketing
• Convenience
• Intimacy
• Wider Reach
• Quick Response
• Well defined Strategy
• Real-time Action

20. M-Commerce
How does M-Commerce Work?
• Decide Where to Sell
• Set up Mobile Billing
Benefits of M-Commerce

21. M-Commerce Apps

22. M-Commerce Apps

23. M-Commerce Apps

24. M-Commerce Apps

25. Mobile Social Media Marketing

26. Wearable Marketing
Wearable Tech Market To Treble In
Next 5 Years
TapSense, a mobile ad exchange has
recently announced the first
programmatic ad platform for
Apple Watch, allowing marketers
to place ads in applications and,
in theory, improve the user experience.

27. THANK YOU!!
ANY QUESTIONS ??