NMPi's, Kate Jervis, joins The Big Debate to talk about how to avoid the pitfalls of attribution.

1. How to Swim
When You’re Drowning in Data

2. 1
Machine Learning
Year of Mobile
Data Driven Marketing
Automation
Insight into Action

3. 2
Data Trends That Will
DOMINATE
Source: Econsultancy
… in 2019?…in 2016…in 2017…in 2018

4. 3
Marketers will finally develop
cross-channel view
of customers and their
behaviours
Source: Econsultancy
Brands will deliver the
personalised
communications
we’ve been waiting for
Marketers will adopt
advanced marketing
attribution
for optimisation

5. 4
drowning
we are

6. 5
Source: Barry Schwartz, “Paradox of Choice”, 2005
Paradox of ChoiceLess is more – too much choice is stressfulHAPPINESS
NO. OF CHOICES

7. 6
The Three P’s
Why are we drowning in data?Perfectionism ParalysisProcrastination

8. 7
Define what
your ‘perfect’ is

9. 8
Take Action
Know How
to Use It

10. 9
Build Into Your
Source of Truth

11. 10
“It Doesn’t Have to be
Perfect!”
Stop Saying:

12. Thank You
kjervis@nmpidigital.com