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Incubeta Ignite: Am I a Bad Person?

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Incubeta's Director of Strategy, Damien Bennett, looks at how we can change the consumer's perception of the industry's use of data.

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Incubeta Ignite: Am I a Bad Person?

  1. 1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Damien Bennett Director of Strategy Incubeta Am I a Bad Person?
  2. 2. DATA IN THE NEWS ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
  3. 3. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Am I a bad person?
  4. 4. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Surveillance
  5. 5. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Am I a bad person?
  6. 6. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Surveillance (noun) The careful watching of a person or place, especially by the police or army, because of a crime that has happened or is expected.
  7. 7. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Aggregated & Anonymous
  8. 8. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Data isn’t the issue. People are.
  9. 9. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
  10. 10. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. This isn’t anything new.
  11. 11. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
  12. 12. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. What can we do about it?
  13. 13. PRINCIPLES ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. 1. Be clear. 2. Be secure. 3. Be helpful. 4. Be honest.
  14. 14. 1. BE CLEAR ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Make sure your audience knows what you’re collecting and how it will be used.
  15. 15. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. 2. BE SECURE Ensure data security runs through your organisation.
  16. 16. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. 3. BE HELPFUL Use data to aid not obstruct.
  17. 17. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. 4. BE HONEST Use messaging that resonates but doesn’t mislead.
  18. 18. PRINCIPLES ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. 1. Be clear. 2. Be secure. 3. Be helpful. 4. Be honest.
  19. 19. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. DATA IN THE NEWS
  20. 20. Thank You for your Time! ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Any Questions?

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