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Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital

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Pauliina Jamsa, Global Senior Online Marketing Manager at Siemens, talks us through how we can develop customer experience in digital over the next 10 years.

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Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital

  1. 1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Pauliina Jamsa Global Senior Online Marketing Manager Siemens Change Your Mindset
  2. 2. Page 2 Change your mindset: customer experiences in digital Pauliina Jamsa Global Senior Online Marketing Manager Siemens LinkedIn: Pauliina Jamsa Twitter: @pauliinajamsa Succeedinyourcareer.com
  3. 3. Page 3 Finland
  4. 4. Page 4 HAPPY
  5. 5. Page 5 HAPPY
  6. 6. Page 6 SAD
  7. 7. Page 7 THIS PRESENTATION IS GREAT.
  8. 8. Page 8
  9. 9. Page 9 EQ helps you to navigate through change and achieve more than you imagined.
  10. 10. Page 10 Emotional intelligence helps you to navigate through changes and achieve more than you ever imagined.
  11. 11. Page 11 Why Emotional intelligence is your secret weapon in times of change?
  12. 12. Page 12 Why Emotional intelligence is your secret weapon in times of change?
  13. 13. Page 13 Everyone is so focused on tech, that they forget what really matters: PEOPLE
  14. 14. Page 14 It‘s not about the coolest tech – it‘s how you make them feel.
  15. 15. Page 15 And how you help them to share those feelings with the world.
  16. 16. Page 16 With so much fakeneness, people want to experience something real.
  17. 17. Page 17 If I didn‘t film and post it on social – it never happened.
  18. 18. Page 18 If I didn‘t film it, APPEAR in it and post it on social – it never happened.
  19. 19. Page 19 What to focus on in the next 10 years?
  20. 20. Page 20 Digital employee experience
  21. 21. Companies need more top talent, than top talent needs them.
  22. 22. People value more flexibility, freedom, and culture than money and status. #digitalnomads .
  23. 23. People tend to leave people, not companies
  24. 24. Digital customer experience for older customers
  25. 25. Page 25 Don’t ignore the silver foxes: they can bridge the generation gap Never underestimate the value of experience
  26. 26. Digital after purchase experience
  27. 27. Page 27 You‘re competing against the last best experience. Focus on UX after purchase.
  28. 28. Give a damn Show that you care, because it‘s clear when you don‘t. #Wokewashing
  29. 29. Page 29 Thank you! Pauliina Jamsa Global Senior Online Marketing Manager Siemens LinkedIn: Pauliina Jamsa Twitter: @pauliinajamsa Succeedinyourcareer.com

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