Google's Ian Turner explains the plans for reaching and catering for the next billion online users.

1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
Ian
Turner
Solutions Architect
Google
The Next Billion Users

2. at TGIF
January 11, 2018
Building for the
N E X T B I L L I O N U S E R S

3. 2005

4. 2005

5. 2005

6. 2005

7. 2005

8. 2005
2%

9. 2019

10. 2019
50/50
Global

11. 2019
50/50
Global

12. 2019
82%
Developed
Economies

13. 2019
40%
Developing
Economies

14. 2019
25%
Africa

15. 126
207
Brazil
49
191
Nigeria
40
97
Egypt
458
1,300
India
32
205
Pakistan
158
Bangladesh
29
45
96
Vietnam
Philippines
58
104
Indonesia
143
261
33
68
Thailand
Country population, in millions
Those currently online
772
NBU

16. Video content is more popular than text

17. Demand for localized content

18. Demand for localized content

19. This is his first computer
As powerful as a £1,000 personal
computer in 2000
This is the best camera he has
ever owned
Equivalent to £800 in 2003
This is his home entertainment
90% of people in the Philippines
watch YouTube at home
This is his business device
SMBs are 99% of Southeast
Asia’s enterprises
This gives unprecedented
choice
Loyal to micro-moments!
Google Confidential & Proprietary

20. Low spec phones Connectivity and
cost
Localized content
The Next Billion Users face challenges

21. “… to organize the world’s information
and make it universally accessible and useful.”
Google for the Next Billion

22. 7 Properties
with 1B+ users each

23. Search
159 languages
YouTube
77 languages
Android
71 languages
Play
71 languages
Making products that work in local languages

24. Making products that are fast, relevant and light

25. And work offline
Maps Offline YouTube Offline

26. Confidential + Proprietary

27. Confidential + Proprietary

28. Confidential + Proprietary
Google Maps - Two Wheeler Directions
Successful India Launch
Significant Usage
Next Countries to Indonesia in Q1, and the
rest of SE Asia and Nigeria by Q4

29. Simple and approachable
Offline first
Predictable and considerate data use
Social and relevant discovery
YouTube Go

30. Confidential + Proprietary
Google Assistant
Memory optimized experience fine-tuned
for low memory devices
Locally relevant with relevant cultural features,
personality and partners
Support in Indic languages in Hindi,
Hinglish and more to come

31. Confidential + Proprietary
Tez: A simple, secure way to pay
(Pay) (Receive)
Direct Payments without managing a
digital wallet
Using Google ML to protect users via
“Tez Shield” - no need to share personal
information
8 supported languages across all
smartphones

32. Confidential + Proprietary

33. THANK YOU