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Incubeta Ignite: Building for the Next Billion Users

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Google's Ian Turner explains the plans for reaching and catering for the next billion online users.

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Incubeta Ignite: Building for the Next Billion Users

  1. 1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Ian Turner Solutions Architect Google The Next Billion Users
  2. 2. at TGIF January 11, 2018 Building for the N E X T B I L L I O N U S E R S
  3. 3. 2005
  4. 4. 2005
  5. 5. 2005
  6. 6. 2005
  7. 7. 2005
  8. 8. 2005 2%
  9. 9. 2019
  10. 10. 2019 50/50 Global
  11. 11. 2019 50/50 Global
  12. 12. 2019 82% Developed Economies
  13. 13. 2019 40% Developing Economies
  14. 14. 2019 25% Africa
  15. 15. 126 207 Brazil 49 191 Nigeria 40 97 Egypt 458 1,300 India 32 205 Pakistan 158 Bangladesh 29 45 96 Vietnam Philippines 58 104 Indonesia 143 261 33 68 Thailand Country population, in millions Those currently online 772 NBU
  16. 16. Video content is more popular than text
  17. 17. Demand for localized content
  18. 18. Demand for localized content
  19. 19. This is his first computer As powerful as a £1,000 personal computer in 2000 This is the best camera he has ever owned Equivalent to £800 in 2003 This is his home entertainment 90% of people in the Philippines watch YouTube at home This is his business device SMBs are 99% of Southeast Asia’s enterprises This gives unprecedented choice Loyal to micro-moments! Google Confidential & Proprietary
  20. 20. Low spec phones Connectivity and cost Localized content The Next Billion Users face challenges
  21. 21. “… to organize the world’s information and make it universally accessible and useful.” Google for the Next Billion
  22. 22. 7 Properties with 1B+ users each
  23. 23. Search 159 languages YouTube 77 languages Android 71 languages Play 71 languages Making products that work in local languages
  24. 24. Making products that are fast, relevant and light
  25. 25. And work offline Maps Offline YouTube Offline
  26. 26. Confidential + Proprietary
  27. 27. Confidential + Proprietary
  28. 28. Confidential + Proprietary Google Maps - Two Wheeler Directions Successful India Launch Significant Usage Next Countries to Indonesia in Q1, and the rest of SE Asia and Nigeria by Q4
  29. 29. Simple and approachable Offline first Predictable and considerate data use Social and relevant discovery YouTube Go
  30. 30. Confidential + Proprietary Google Assistant Memory optimized experience fine-tuned for low memory devices Locally relevant with relevant cultural features, personality and partners Support in Indic languages in Hindi, Hinglish and more to come
  31. 31. Confidential + Proprietary Tez: A simple, secure way to pay (Pay) (Receive) Direct Payments without managing a digital wallet Using Google ML to protect users via “Tez Shield” - no need to share personal information 8 supported languages across all smartphones
  32. 32. Confidential + Proprietary
  33. 33. THANK YOU

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