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Engage at Every Step of Their Journey
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“Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Apple, NeXT, Pixar
Building A Customer Company
Companies are no longer
competing against each
other. They are competing
The One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
“Marketing is no longer about the stuﬀ
you make but the stories you tell.”