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We Must Tell Stories, Faster!

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Slides from my keynote at #ThinkContent with NewsCred ~ 29th October 2015.

Published in: Technology

We Must Tell Stories, Faster!

  1. 1. #ThinkContent 29th October 2015
  2. 2. Building Loyal Relationships, Faster. @JeremyWaite Head of Strategy, EMEA Salesforce Marketing Cloud jeremy.waite@salesforce.com
  3. 3. “Marketing used to be about creating a myth and selling it. It’s now about finding a truth and sharing it.” Marc Mathieu Unilever SVP Marketing
  4. 4. “Whoever tells the best stories goes home with the most marbles”.
  5. 5. “You can’t purchase loyalty”. Frank Underwood
  6. 6. THERE ARE CURRENTLY 425 DIFFERENT MARKETING METRICS
  7. 7. “77% of consumers don’t want a relationship with a brand.” Business Challenges 2015 HARVARD BUSINESS REVIEW
  8. 8. We Need To Build Loyal Relationships. Faster. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys
  9. 9. There’s No Such Thing As… @Scobleizer #BigData
  10. 10. 5B Smartphones by 2017     550M+ Social Networks, Blogs & Forums (inc. Dark) What is #BigData? 2.5 Quintillion bytes of data every day Social CustomerPurchase Connected
  11. 11. Single View What Does It Look Like? Sales Service Apps Marketing Analytics Communities Devices What if your was all connected?
  12. 12. Customers Are On A Journey With Brands
  13. 13. Group Messaging Client Success Engage at Every Step of Their Journey Apps Service CommunityAds Web Email Mobile Social Sales
  14. 14. “Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” Steve Jobs Apple, NeXT, Pixar
  15. 15. Who • What • Why • Where • When
  16. 16. Precision Marketing Building A Customer Company Real-­‐Time  Events   Rich  Contextual  Data   1011101100010001111101001010101 0110000100101101110001000010001 0001101110110001000111110100101 0101011000010010110111000100001 0001000110111011000100011111010 0101010101100001001011011100010 000100010001     Analyse   Compute  The  Perfect  Response   Deliver  The  Precise  ac<on     Proac<vely  and  In  Context  
  17. 17. Companies are no longer competing against each other. They are competing against speed. Marc Benioff Salesforce
  18. 18. The One Sentence Business Model I’m going to do , to make better, as measured by , and is worth . @JEREMYWAITE
  19. 19. “Marketing is no longer about the stuff you make but the stories you tell.” Seth Godin Rockstar Author
  20. 20. thank y u @JEREMYWAITE
  21. 21. Read
  22. 22. Watch
  23. 23. Follow
  24. 24. The goal in business is not to sell to people who need what you have, it is to do business with people who believe what you believe.

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