1. Rogationist College
Km. 52, Aguinaldo Highway, Lalan ll Silang Cavite
2nd semester S.Y. 2013-2014
Educational Technology
Mass Media Approach in Educational Technology
Presented To:
Mr. Reynaldo Dinampo
Instructor
Presented by:
Maria Nescelyn C. Solomon
November 26,2013
2.
3. • Is impersonal communication to the
masses through medium.
• Carry common messages to a large
number of people or pupils.
• Means of instruments
4. • Printed material like news paper
• Exposed to the mass through radio news or
• Audio visual programme like TV and cinema
• Various electronic media
5. • Carlton W.H Erickson says
“In the recent years technology has swept
through society from research laboratories into
manufacturing communications, the space age
and finally now, into education”
6. • TV and radio are being the most commonly used
mass media in education. They impart helpful and
qualitative service as media for communicating in
formation to the masses in ;
• Social
• Political
• Business
• Educational sphere
7. • According to the modified National Policy of education
1992
“the media has profound influence on the minds of children.
The mass media make the constraints of time and distance
manageable. Modern educational technology must reach out
to the most distant areas and the most deprived section of
beneficiaries simultaneously with the areas of
comprehensive affluence, ready and availability ”
8. • Radio
• T.V.
• C.C.T.V.
• Radiovision
• Multi-media packages
• Video-tape. etc.
9. • Radio is easily accessible technology in
terms of cost and comprehension.
• It is more simple and much more flexible
technology to get information and news of
various types.
10. • 1927
– Radio broadcast was started in India
• 1937
– Name as All India Radio (AIR)
• 1957
– AIR also known as “Akashvani”
11. • Air is becoming the largest media and is popularly
known as Ministry of Information and
Broadcasting. It is connected with more than
two core radio receiver sets in India. This
biggest organization now comprises 86 radio
stations in India with 2 Vividh Bharati
Commercial centers one at Chandigarh and the
other at Kampur. Besides these, there are two
additional studio-centres, one Bhubaneshwar
and the other at Santiniketan which are
rendering assitance to the central
organization.
12. • Radio can be used as a most effective and
useful media for broadcasting different
educational programmes for the masses.
• Easily available media of education of all
sectors of the country.
• Canada,Nigeria, Sweden, Tanjania, India etc.
, have great benefit by attending to Radio
Broadcasting Educational programme.
13. • Adult Education Programme and
Continuing Education become successful
through radio broadcasting programme.it
is also includes programmes on
agriculture education and population
education.
14. • Enriches School Programmes
• Supplements Classroom Instruction
• Furnishing up-to-date information
• Developing critical thinking
• Provides scope for useful utilization or
leisure time
• Stimulates pupils interest
15. • Popularizing Science
• Vocational skills
• Programme for bringing the school into
contact with the world around
16. • Frist used in USA.
• September 15, 1957, the time were started
to function the T.V. in Delhi, India.
• 1975 0nwards- T.V. centers were opened
in various states namely at Bambay,
Srinigar, Kolkata, Jalandhar etc.
17. • 1982- at the time of Ninth Asian Game s,
further development took place with the
connection of 20 law power transmitters
which facilitate the use of TV in different
cities and important towns.
18. • Almost 80% of the total population of India
were benefited by this development of T.V.
• In India, previously television was linked
with (AIR) All India Radio but delinked in
1976 on 1st April and named “Doordashan”
19. • Maximum learning
• Direct Attention
• Provides Technical Advantages
• Economical
• Programme through expert teacher
• Model for the class teacher
• Up-to-date information
20. • Using the teaching aids
• Motivate gifted students
21. • One way communication
• Financial difficulty
• Most programmes are not related to
school curriculum
22. • RadioVision
– 1964- the British Broad Casting started this
method offering instructions on various
subjects.
– It imparts subjects through two channels-
audio and visual
23. • Multi-Media package
– Consist of radio and television programmes,
activity guides, enrichment materials and
tutorials for in service training of Primary
teachers in science.
– The equipment to display the Multi-Media
packag are video cassette.
24. • Tape Slide Presentation
– An audio – visual presentation.
– The learner enjoy visual presentation of slide
projector and can listen simultaneously to the
explanation
25. • Video Tape
– Any subject can be presented through video-
tape.it possesses various advantages.
– Learner can use it by their own or by group
– Its like an open learning package.
