As used in this policy, the term “printed materials”
means any publication, document, or record
including, but not limited to, the following:
newspapers, magazines, books, photographs,
drawings, prerecorded magnetic audio tape.
Advantages of Print Materials;
• Extremely portable. Print materials can be
used in any location.
• High comfort level. Most students are very
comfortable using print materials to learn.
• Cost effective. Print materials can be
created and duplicated with little expense.
• Readily available. Many distance learning
courses can take advantage of existing
textbooks, thus saving the time and
expense of creating custom materials.
Text also has limitations. The most obvious
drawback of text as a knowledge building and
communication tool is that it lacks the inherent
expressiveness of speech. When speech is
transcribed into text, it loses many of its unique
qualities - tone, rhythm, pace and repetition that
helps to reduce memory demands and support
. A transcript may accurately record the
spoken words, but the strategic and
emotive qualities and impact of speech are
diminished on the page. Furthermore, the
cognitive demands of organizing ideas into
acceptable syntax, conventions, and
presentational form can pose significant
barriers to using text for expression among
both novice and expert writers alike.
. Solution-processed electronic materials have been
developed to enable manufacturing platforms
complementary to conventional silicon technology. These
electronic inks can be deposited and patterned by
common printing tools such as inkjet printers and gravure
presses. Importantly, the printing process is compatible
with many substrates ranging from plastics to fibers, to
potentially integrate electronics on any surface.
o The many advantages offered by printed
publications make them one of the most used
communications tools in outreach campaigns.
Publications can reach large audiences with more
targeted, technical and detailed information than
that which can be communicated through press
releases advertisements. Publications are handy
educational tools that remain with the target
audience for future reference and consultation.
An obvious disadvantage of publications is the cost
related to their mailing and printing. Perhaps a more
important disadvantage for publications is that they
are only as effective as their distribution.
Appropriate mailing lists and distribution at special
events and key locations are essential to the
communications success of publications.